Businesses on Main Street are increasingly realizing the importance of embracing online tools to build and grow their businesses.
From online marketing and leveraging data to better engage customers, to adopting ecommerce to reach a broader customer base, Main Street businesses are leveraging a range of digital technologies to realize new business opportunities.
At the City of Toronto's Digital Main Street Forum on April 6th attendees will learn more about the "Why" and "How To" of embracing digital technologies, while also getting connected to the online tools they need to build their business.
The Digital Main Street Forum will include a range of content, including a morning of keynote and panel discussions covering everything from ecommerce and trends on cloud technologies for small businesses, as well as an afternoon of tactical breakout sessions focused on helping businesses activate the solutions they need.
The details are on the Digital Main Street Forum are as follows:
Date: Thursday, April 6th, 2017
Time: 9:30 a.m. to 4 p.m.
Location: Toronto City Hall – 100 Queen Street West - Council Chambers
Cost: No Cost
Main Street businesses can register here - https://goo.gl/qxOVcJ.
When you're starting out or growing your small businesses you may have little or no money to devote to marketing. There always seems to be more important ways to spend advertising or marketing dollars, yet marketing is a crucial component of any business.
In this practical and hands-on seminar, you will hear from business owners and marketing experts, discuss real-life examples, and learn from insider secrets on how to create a thriving small business using various marketing strategies. You will also learn:
- 7 elements of a profitable small business;
- How to create a brand that customers crave;
- Inexpensive marketing and promotional ideas; and
- the most effective and cost-efficient digital marketing tools to ignite sales.
Leaving this seminar you will have a very good grasp of marketing concepts and strategies and will have completed a one-page marketing and sales plan to help you kick-start your business and create opportunities for more sales!
Sheri Allain has worked on 6 Fortune 500 brands: Coca-Cola, Kraft, Ford, Intel, Unilever, and Infiniti. For the past 9 years, she has shared these skills with small and medium-sized businesses and start-ups. To-date, she's helped 170+ businesses launch, grow and boost their brand, including helping one client grow their online sales by 144% over 3 years.
This is her third consecutive year teaching the always-popular Marketing & Sales bootcamp for Enterprise Toronto. As a busy parent, volunteer and entrepreneur, Sheri specializes in smart, easy and practical ideas that are designed to achieve BIG results on a small budget. Her favourite mantra is "Save Time, Money and Effort" while growing your business.
What I've Learned from Bootstrapping over 18 Years: 3 Key Points
Presented By: Sol Orwell, Serial Entrepreneur, Examine.com
Across completely different industries, Sol Orwell has been able to bootstrap multiple businesses into seven figure organizations. In this conversation, he covers the 3 main lessons he's learned to apply to any business he creates.
Sol is a serial entrepreneur that been building websites since 1997and started making real money in 1999. He has ventured into a multitude of industries generating over 8 figures – from online games to domain names to local search to daily deals to nutrition. With his latest project, Examine.com, Sol was recognized by Fast Company as a Top 10 innovative company in health and fitness in 2015. Men’s Fitness has called him a Game Changer in 2014 (along with names like Stephen Colbert and Pharrell). Examine.com has got him on the advisory board of a certain Arnold Schwarzenegger, and also interviewed on Forbes.
What does it take to create such a successful crowdfunding campaign? Dan Blumer will share the journey, learnings and challenges as they launched their crowdfunding campaign on November 9th 2015, and 60 days later they became the largest Canadian crowdfunding campaign of all time raising over 2.5 Million USD on Kickstarter.
Dan Blumer completed his Queens MBA in 2013, while simultaneously working as an investment advisor at CIBC Wood Gundy. In early 2014, he left his job to pursue the “startup life” with Revol Technologies in order to bring custom- fit earphones to the masses. In July, his company was one of only 15 accepted into the HAX Hardware Accelerator program where he and his team spent 111 days working in Shenzhen, China, optimizing the technology and the product. In March 2017, 11,000+ pre-ordered units will be delivered into the hands of their earliest supporters from around the world.
One social entrepreneur's story of how she's still bootstrapping her way to the top. From sleeping on her best friends couch to selling her award-winning toy to 1000s of schools, homes, and offices in over 45 countries.
Ilana Ben-Ari is a multiple-award winning product designer, TEDx speaker, and Ariane de Rothschild Fellow. She has been working at the intersection of design and social innovation for 7+ years, has been featured in the Guardian UK, Independent UK, and TIME magazine and is the founder of Twenty One Toys, a multiple-award-winning toy start-up. She transformed her thesis project into the company's first product, The Empathy Toy. Originally designed for the visually impaired students and their sighted classmates. It is now used as a tool to teach Empathy to anyone and is already in over 1000+ schools, homes and offices in 45 countries.
Owning your own business can be an exhilarating but challenging journey. You may need some help along the way to navigate the unexpected twists and turns. Ensuring your business has the proper insurance coverage can be a boring process, but we try to make it as fun as humanly possible. Learn about the unseen risks your business faces and why insurance coverage could be the most important investment you make.
Starting a business or recently started one? Looking for financing and mentoring support? Obtaining financing and the right support are critical to the success of your business when first starting out and Futurpreneur Canada can help.
Futurpreneur Canada has been fueling the entrepreneurial passions of Canada’s young enterprise for nearly two decades, providing financing, mentoring and support tools to aspiring business owners. In this session, you will learn how you can get your application started!
This break-out session will provide a comprehensive overview of crowdfunding and opportunities for small businesses. For entrepreneurs looking to leverage crowdfunding, the session will assist with your planning and strategy, building interest and demand, managing post-campaign promises, as well as managing your risks.
If you want to build a successful business, it’s important to know your numbers if you are looking to secure funding. In this session, you’ll learn to calculate your start-up costs, test the viability of your business idea, and develop financial forecasts that will help you obtain the best financing for your business.
Wondering what the difference between single and double entry accounting is? Want to know how to send a professional looking invoice? Join us for an interactive workshop where we cover accounting basics for small businesses. At FreshBooks, our mission is to help small service based business owners run their business — without having to learn accounting. All levels are welcome.
Have you ever thought, “My Company is profitable, but I never seem to have enough cash on hand!” Many companies spend money quicker than they receive it, and are unable to pay their debts. In this session, you will learn the significance of the relationship between profitability and cash flow.
Building a business requires money, a range of partners offering grants and financing will be on hand
to share resources for getting the dollars businesses need to start and grow.
Attendees can meet one-on-one with a TD Small Business Banking Advisor to discuss their specific banking and financing needs.