Events from Digital Main Street

Digital Main Street Forum: Embracing Bricks and Clicks

Date / Time
Thursday, April 6th, 2017 - Thursday, Apr 6th, 2017
9:30 AM - 4:00 PM
Toronto City Hall
100 Queen Street West, Toronto, Ontario - Council Chambers
Posted By
Digital Main Street | March 12, 2017

Businesses on Main Street are increasingly realizing the importance of embracing online tools to build and grow their businesses.

From online marketing and leveraging data to better engage customers, to adopting ecommerce to reach a broader customer base, Main Street businesses are leveraging a range of digital technologies to realize new business opportunities.

At the City of Toronto's Digital Main Street Forum on April 6th attendees will learn more about the "Why" and "How To" of embracing digital technologies, while also getting connected to the online tools they need to build their business.

The Digital Main Street Forum will include a range of content, including a morning of keynote and panel discussions covering everything from ecommerce and trends on cloud technologies for small businesses, as well as an afternoon of tactical breakout sessions focused on helping businesses activate the solutions they need.

The details are on the Digital Main Street Forum are as follows:

Date:            Thursday, April 6th, 2017

Time:           9:30 a.m. to 4 p.m.

Location:     Toronto City Hall – 100 Queen Street West - Council Chambers

Cost:            No Cost

Main Street businesses can register here -

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Marketing & Sales Boot Camp

Date / Time
Thursday, March 30th, 2017 - Thursday, Mar 30th, 2017
9:00 AM - 12:30 PM
North York Civic Centre
5100 Yonge St., 3rd Floor, Committee Room 6
Posted By
Enterprise Toronto | March 8, 2017

When you're starting out or growing your small businesses you may have little or no money to devote to marketing. There always seems to be more important ways to spend advertising or marketing dollars, yet marketing is a crucial component of any business.

In this practical and hands-on seminar, you will hear from business owners and marketing experts, discuss real-life examples, and learn from insider secrets on how to create a thriving small business using various marketing strategies. You will also learn:

- 7 elements of a profitable small business;

- How to create a brand that customers crave;

- Inexpensive marketing and promotional ideas; and

- the most effective and cost-efficient digital marketing tools to ignite sales.

Leaving this seminar you will have a very good grasp of marketing concepts and strategies and will have completed a one-page marketing and sales plan to help you kick-start your business and create opportunities for more sales!

Presenter's Bio

Sheri Allain has worked on 6 Fortune 500 brands: Coca-Cola, Kraft, Ford, Intel, Unilever, and Infiniti. For the past 9 years, she has shared these skills with small and medium-sized businesses and start-ups. To-date, she's helped 170+ businesses launch, grow and boost their brand, including helping one client grow their online sales by 144% over 3 years.

This is her third consecutive year teaching the always-popular Marketing & Sales bootcamp for Enterprise Toronto. As a busy parent, volunteer and entrepreneur, Sheri specializes in smart, easy and practical ideas that are designed to achieve BIG results on a small budget. Her favourite mantra is "Save Time, Money and Effort" while growing your business.

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