How Google AI levels the playing field for businesses of all sizes
July 11, 2023
How Google AI levels the playing field for businesses of all sizes
July 11, 2023
Through these AI-driven solutions, Google is helping small businesses stay competitive with the most sophisticated advertisers, levelling the playing field and helping customers of all sizes to drive business growth in three key ways.Promote Upcoming Launches And Reach More People With New Instagram Ads
March 27, 2023
Promote Upcoming Launches And Reach More People With New Instagram Ads
March 27, 2023
People come to Instagram to discover new brands, products or upcoming events. Instagram has introduced two new ad products that give businesses more ways to get discovered and form meaningful connections – Reminder ads and ads in search results.SMS Marketing Guide For A Small Business
SMS Marketing Guide For A Small Business
According to Statista, the number of smartphone users in Canada in 2021 is 31.88 million and is forecasted to reach 33 million in 2024. Meaning, if you want to reach a lot of people quickly to advertise your small business, the versatility of SMS marketing has good odds to work for you.How to Create a Killer Marketing Strategy
How to Create a Killer Marketing Strategy
Marketing is about more than increasing sales: It’s also about establishing relationships and building your brand. While word-of-mouth is a tried and trusted way to attract new customers, getting your business noticed by potential clients often requires more than a good product, great service and positive reviews. A killer marketing strategy can take your sales from mediocre to miraculous.GDPR and Microsoft 365 - Streamline your path to compliance
June 18, 2018
GDPR and Microsoft 365 - Streamline your path to compliance
June 18, 2018
GDPR IS NOW IN EFFECT. Assess and manage compliance risk. Discover the benefits of infrastructure and solutions utilizing integrated compliance controls that enable you to quickly assess and respond to your organization’s compliance risks on an ongoing basis. Streamline processes. Make reporting easier using built-in, audit-ready tools. Protect personal data. Adopt compliance requirements across three areas: identity and access management, information protection, and threat protection. Protect your customers' privacy—and achieve GDPR compliance with Microsoft 365.Shoppers Psychology Online and Offline (Infographic)
Shoppers Psychology Online and Offline (Infographic)
Attention shoppers! How many times have you tried browsing for the perfect product but had to settle for a decent value purchase? Have you ever wished you knew how your mind works when it comes to determining whether a purchase has a good price-quality ratio or not?What to expect in 2018: 4 marketing leaders explain
March 15, 2018
What to expect in 2018: 4 marketing leaders explain
March 15, 2018
Mobile is rewriting the rules and consumer expectations are higher than ever. We spoke with four marketing leaders from major brands and agencies to learn what they expect to transpire in 2018. And we dug into how they’ll be tapping into new trends and technologies to help their brands succeed. Find out what they’re focusing on in 2018.Flyer marketing: 4 tips to make a high performer soar further
November 23, 2017
Flyer marketing: 4 tips to make a high performer soar further
November 23, 2017
It's just over two decades since AT&T debuted the world's first banner ad on a website – with a whopping 44 per cent click through rate! In 2005 Facebook launched its first ad and businesses were thrust into the now integral world of social media marketing.4 Tips for Spot-on Hyperlocal Marketing
4 Tips for Spot-on Hyperlocal Marketing
Hyperlocal targeting displays your marketing where people live, work and play. It shines a spotlight on how well you fit their needs – and how conveniently you’ll meet them. It should highlight your unique value proposition at just the right moment in the buying journey to drive in-store and online sales.This holiday season's marketing checklist and tips for retailers
This holiday season's marketing checklist and tips for retailers
Four of the year's biggest shopping events - Cyber Week, Halloween, Christmas lead-in and Boxing Day - are packed into its final quarter. The season offers both profitable opportunities and challenges to time-crunched merchants.Planning your direct mail campaign in six simple steps
September 05, 2017
Planning your direct mail campaign in six simple steps
September 05, 2017
Small businesses have a variety of options to promote their products and services, and many are re-discovering the affordability and effectiveness of reaching markets through direct mail marketingA Guide to Social Media Platforms for Brick-and-Mortar Stores
A Guide to Social Media Platforms for Brick-and-Mortar Stores
Customers research a business online before even setting a foot in the store. Maintaining a positive image on social media, therefore, should be on top of every brick and mortar store owner interested in boosting sales and customer loyalty.But brick and mortar retailers often struggle to leverage social media platforms for their business.Looking to attract the Canadian millennial shopper? Get to know them first.
April 27, 2017
Looking to attract the Canadian millennial shopper? Get to know them first.
April 27, 2017
Nearly every retailer today is making millennials — the first truly digital generation born between 1982 and 2000 — their priority, working hard to understand what interests, drives and delights this influential group.Digital Main Street is Hiring - Submit Your Resume Today
April 05, 2017
Digital Main Street is Hiring - Submit Your Resume Today
April 05, 2017
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