Beacons are typically use for one-way communication. AP1's Proximity Marketing platform is a turnkey solution specifically supporting Bluetooth + Beacon applications to offer more capabilities such as: collect/visualize passive data, trigger location-based mobile messages, monetization opportunities through a programmatic beacon marketplace, BLE payments, asset management and more. Multiple market segments (transit, retail, OOH, smart cities and asset management)
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A Business Intelligence tool for anonymous data collected and leveraged for campaign and staff optimization. CMS that leverages data against business rules to send relevant and targeted messages.