90 million people click on Instagram shopping posts every month

by Digital Main Street   |   November 15, 2018   |   Share this:  


Did you know 90 million people click on Instagram shopping posts every month?

Black Friday is right around the corner, and shopping on Instagram has never been more popular.

Using Instagram shopping posts is a great way to showcase your products and use your Instagram feed to drive more purchases.


What Are Instagram Shopping Posts and Should Your Business Be Using Them?

Simply put, Instagram shopping posts make it easier for people to shop the products they find on Instagram by “tagging” products in posts.

If you’re a brand or business with a physical product, you definitely don’t want to miss out on the opportunity to introduce your products to Instagram’s 500 million daily users!


How Exactly do I set this up?

We will say this to set expectations – it is a little complicated, but if you can implement and keep up with this practice on Instagram its a very effective way to target a larger online market.

There are many steps involved, but we've put together this handy guide to help make the process easier  ➡️ How to Set up Shopping on Instagram


This seems too complicated, what other options do I have if I want to leverage this huge audience?

If you're not digitally savvy, or if you don't spend a lot of time marketing on Instagram, this whole process may be a bit too much for you to take on alone… But don't worry… You still have some options.

1. Hire someone to set this up for you and to train you on how to follow through with continued posts. Check out our vendor listing to connect with a specialist. You may also be eligible to get some assistance from the DMS Squad 

2. Use links in your bio with each outgoing post and say ‘link in bio'. Later has a great feature for users called linkin bio that allows you to create a link listing.

3. Set up in tandem with a Shopify store. Shopify simplifies the Instagram shop listing process for you, and you can ask a Shopify Guru to assist you! Plus, they have a 14 day free trial. They can also help you set up a Facebook Shop.

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90 million accounts on Instagram tap on a shopping post to learn more about products every month. Shopping on Instagram gives people a simpler way to shop


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