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From the blog

Mastering your SMB’s digital strategy

June 26, 2018

Mastering your SMB’s digital strategy

June 26, 2018

Find out what the components are of a comprehensive and in-depth digital strategy that will make you a leader in digital marketing

10 things every business website needs

June 06, 2017

10 things every business website needs

June 06, 2017

From great hosting to web analytics, this post provides a list of 10 things every small business should consider when (re)building a website.

Digital Marketing Strategies for Startups

May 18, 2017

Digital Marketing Strategies for Startups

May 18, 2017

For an entrepreneur, growth can mean increasing sales, attracting investment and/or improving brand awareness among a target market. Increasingly, growth also means building strategies around ...

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Successful Video Hinges on Authenticity vs. Perfection

“People use each platform differently and this should inform how we create our content, ” said Hsiao when addressing #SMWNYC attendees on the importance of video.

This article was originally published on the #SMW Blog

Between Instagram stories, Facebook Live, and short doc-style YouTube videos, compelling, high-quality and action-packed storytelling has taken new life, becoming more visual–and shareable–than ever.

Jason Hsiao, Chief Video Officer and Co-founder of Animoto, shared best practices for going visual in his #SMWNYC session, Successful Video Marketing: Inspiration, Trends & Best Practices for Storytelling on Social.

Successful Video Hinges on Authenticity vs. Perfection

“People use each platform differently and this should inform how we create our content, ” said Hsiao when addressing #SMWNYC attendees on the importance of video.

Discover Your 'Creative Type' to Help You Better Understand How to Approach Developing Creative Content for Your Small Business

What creativity is and where it comes from is one of life’s great unsolved mysteries.

This article was originally published on the Adobe Creative Blog

Discover Your 'Creative Type' to Help You Better Understand How to Approach Developing Creative Content for Your Small Business

What creativity is and where it comes from is one of life’s great unsolved mysteries.

15 free Instagram Stories templates that will make you stand out

10 Tips for Creating Content Worth Sharing

Content is, apparently, king. But often it isn’t given the attention it deserves because of time and financial constraints. With some creative thinking and strategic planning, you can create shareable, relevant, unique content that boosts your brand and engages your customer without a huge budget.

This feature was written by Emma Lawton and posted on the Digital Tourism Think Tank Blog.

This piece clearly has a focus on travel + tourism, however, the concepts are universal and the insight can be applied to any main street social digital strategy!

10 Tips for Creating Content Worth Sharing

16 Instagram Stories Hacks That Will Blow Your Mind

The best Instagram Stories hacks are usually top secret — brands and businesses like to keep their tips and tricks to creating awesome stories posts under wraps.

But we’re here to reveal them all!

When it comes to making Instagram Stories stand out, some of the most useful features, editing tools and techniques are hidden to the naked eye. So we’ve unearthed them and shared all our favorite, creative Instagram Stories hacks in one post.

Keep reading to learn how you can make engaging, artistic, and effective stories with these 16 Instagram Stories hacks!

16 Instagram Stories Hacks That Will Blow Your Mind

How to win love and loyalty on YouTube, according to 3 leading creators

It’s never been easier to create content. Take YouTube: all you need is a camera and an internet connection to start sharing videos with the world

How to Boost Brand Identity with Unique Blog Content

When you’re writing SEO content, or order a blog to be written for you from a content writing service, what outside outside information about your business do you consider?

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The most successful websites use sans-serif, primarily Open Sans, Helvetica and Arial. They are small and have a load time of no more than 1.36 seconds. These facts are based on a recent study to try to determine what goes into online business success.

Creating a Social Media Content Calendar (with free template)

Create a social media calendar to ensure you are connecting to your audience and amplifying your message.

The Nine Ingredients That Make Great Content

Writing great content is a choice. You can choose to put in the time and work required to create great content and build a prosperous brand. Or you can choose to take the easy path and write poor content – a path that ultimately will get you nowhere. It w