Digital Main Street Forum – 2018

Date / Time
Friday, April 20th, 2018
9:30 am - 4:30 pm
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Toronto City Hall, 100 Queen St. West, Toronto

The Digital Main Street Forum aims to assist main street in embracing digital technologies to build and grow their business – from online marketing and leveraging data to better engage your clients, to adopting ecommerce to reach a broader customer base, the Digital Main Street Forum will help you navigate the "Why" and "How To" of embracing both bricks and clicks for your business.

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The Future of Commerce: Automation, Consumer Loyalty, and Data Driven Businesses

Presented by Jesse Hirsh

Smartphones are making it easier for consumers to be smarter and strategic when it comes to what they purchase and consume. Increasingly we tune out advertisements, even use technology to block them, and instead rely upon recommendations from our social networks that influence what we buy. Reputation plays a central role as ratings and reviews influence purchasing decisions. Loyalty marketing continues to evolve, and predictive analytics offers the elusive opportunity to actually anticipate what people will buy (and when). What are the tools and skills you need to thrive and prosper in a highly competitive and turbulent marketplace? How can you ensure a human touch in an era of automation?


There’s No Such Thing As “Social Media Marketing”

Presented by Dani Gagnon, Dani G. Inc.

Dani notes, “Social media was created as a social tool, not a marketing tool.” If you’re actually going to reach an audience, you have to write for your target market, not as a way to further your business. That means making content interactive, clever and truly social; and framing it to reflect the things the Internet is talking about (to ensure it is more widely shared). A recent example: Ms. Gagnon persuaded an insurance company to reference TV show The Walking Dead on its Facebook Page by launching a poll titled, “Which character is most likely to need life insurance this season?”


Demystifying Data

Presented by Corrine Sandler, founder and CEO of Fresh Intelligence Research

The Internet has made us seriously delirious from data. We are living in mad crazed data driven world and analysis paralysis has crept in – YES Data has a dark side. Corrine will demystify it for you, “because data is just a story based on facts that has a soul”. She will show you how data can support your authenticity rather than your insanity. Data doesn’t really matter, only opinions and stories formed from the data matter.





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