Events

Microsoft Webcast – The Art and Science of Shopping Campaigns – Jul 25

Date / Time
Thursday, July 25th, 2019
11:00 am - 12:00 pm
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Where
Online
Canada

Drive more customers to your products with engaging retail experiences

Webcast Overview

Are you interested in learning how to effectively use more space on the search results page, include eye-catching images, for a better chance of enticing customers to visit your website? Do you want to know about the latest innovative ad types and shopping optimizations?

Then you should sign up for The Art and Science of Shopping Campaigns webcast at 11 a.m. (PDT) on July 25. Richard Park, Sr. Account Manager at Microsoft Advertising, Matthew Devinney, Sr. Manager of Paid Search at Tinuiti (formerly Elite SEM), and Jason Bell, Sr. Strategist, Growth Media at Tinuiti, will be your guides to expanding your reach and putting the searcher closer to a purchase decision. We’ve recently added a variety of innovative ad types and optimizations for Shopping Campaigns. We’ll cover these updates as well as some tips and tricks.
 

Here’s a look at the agenda:

  • Branded vs. nonbranded shopping segmentation/search term or customer intent targeting via shopping
  • Product Audiences (including set up and best practices)
  • Shopping Campaigns product roadmap (updates on Local Inventory Ads, Merchant Center, reporting and more)

You’ll also have the opportunity ask questions during the live Q&A at the end of the presentation, so bring your questions and take advantage of engaging directly with the experts.

 

Microsoft Advertising speakers

Richard Park, Sr. Account Manager, Microsoft Advertising Richard Park
Sr. Account Manager,
Microsoft Advertising
Stein Broeder Stein Broeder
Sr. Marketing Communications Manager,
Microsoft Advertising

Special guest speakers

   
Matthew Devinney, Sr. Manager of Paid Search, Tinuiti Matthew Devinney
Sr. Manager of Paid Search,
Tinuiti
Jason Bell, Sr. Strategist, Growth Media, Tinuiti Jason Bell
Sr. Strategist, Growth Media,
Tinuiti

There will be a live Q&A session at the end of the presentation, so bring your questions and take advantage of the opportunity to engage directly with the experts.

If you can't make the live webcast, register to watch it on demand when it's most convenient for you. The on-demand version is usually available 24 hours after the live event.

Sincerely,

Your Microsoft Advertising Team

Add to your calendar:

All Microsoft Advertising webcasts provide live captioning.

 

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