Technology Boot Camp: Business Tech 201 – Adapting to changing customer expectations
Technology tools for enhancing and building a customer experience and long term relationship.
Customers today think and act differently than they have done in any other time in history. From 10+ years of ecommerce to recent advances in artificial intelligence, your customers' expectations are changing. In this session, we'll cover some of these developments and show you how using the right technology can help you meet–and exceed–your customers' needs.
- CRM basics: What it is, why it help, and how to get started managing your customer relationships in the cloud
- Social basics: From Facebook to Twitter to LinkedIn, here’s how to build customer relationships via social media
- Looking ahead: From augmented reality to artificial intelligence, learn how the digital future can change your customers’ experience