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PPC
The Google search-result text ad is what people typically are most aware of. There are, however, many different ‘channels’ and formats in which to present your marketing message.
Paid Search or Pay-Per-Click (PPC) advertising is unique in that adsare designed to be exactly relevant to the viewer.• Ads are only charged to you when they are clicked on by viewers.• Ads only show to people have expressed interest in your topic.• Ads may be targeted based on location, viewer interests anddemographics (age, gender, income, job – depending on platform) Each channel has particular strengths that may make it well-suited to youraudience of potential customers.
