MOBILE MARKETING

MOBILE FRIENDLY WEBSITE DEVELOPMENT

You may think that your clients are not visiting your website on their mobile device and that it’s not really necessary for your website to be mobile friendly. However, Google begs to differ, and the search engine ranking of your website will suffer if it is not mobile friendly. With 60% of internet traffic initiated from mobile devices it simply is not an option anymore to have a website which is not easily accessible from handheld devices.
“Canadians check their mobile phone about 150 times per day”

Millennials, being surgically attached to their mobile phones, even check their phones more than 300 times per day, and 60% of Internet traffic is on a handheld device.
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Creating a mobile-friendly website doesn’t just mean that the content of your website can easily be viewed on a mobile phone. The functionality and content of your pages is different for mobile phones. Here are some examples:

• Users will appreciate a “click to call” button at the top of each page so they can call you directly
• You can communicate directly with your clients based on their vicinity to your business.
• You can advertise to prospective clients if they are visiting your competitor’s store (!)

Sometimes the content of a mobile site should even change based on the time of day! For example: if someone is using their mobile phone to search for a plumber at 2 am, then it’s likely that they would really like a big “CALL NOW” button to reach your emergency number!

How can we help you? If your website is not mobile friendly, then that’s the first issue we can help you solve. Use this mobile-friendly test to find out. Chances are that there are more issues with your site, in which case our Web Presence Audit might be a good place to start. We can either create a mobile site based on your existing website, using the Duda mobile website builder, or we can assist you with web design and development for a new, responsive website.

Beyond that, we can assist with local mobile marketing services, such as push notifications to mobile phones of your target audience in a particular geo-location, for example when they are in a store of your competitor…

Call us now for mobile-friendly web development and local mobile marketing services.