About Near.shop In short, we're trying to drive traffic to your website and your retail stores. During this time, more and more consumers are shopping on e-commerce sites and leaving retail stores in a precarious situation - both now and for the future. We recognize that brick and mortar retailers employ our neighbours and pay taxes in our community - something large e-commerce sites don't do. We're on a mission to get shoppers to support the businesses in their own community.