{"id":112948,"date":"2021-01-30T21:25:13","date_gmt":"2021-01-31T02:25:13","guid":{"rendered":"https:\/\/digitalmainstreet.ca\/?p=112948"},"modified":"2021-01-30T21:25:13","modified_gmt":"2021-01-31T02:25:13","slug":"transforming-your-business-tips-from-the-experts","status":"publish","type":"post","link":"https:\/\/digitalmainstreet.ca\/fr\/transforming-your-business-tips-from-the-experts\/","title":{"rendered":"Transforming Your Business \u2014 Tips From the Experts"},"content":{"rendered":"<p>Our third conversation in our webinar series with\u00a0<a href=\"https:\/\/ca.nextdoor.com\/\">Nextdoor Canada<\/a>\u00a0dives into strategies and tools that can help small business owners transform their businesses, and is hosted by Karisa Marra, Square\u2019s small business expert.<\/p>\n<p>Joining Karisa are guests:<\/p>\n<ul>\n<li>Serene Yew, Founder and CTO of\u00a0<a href=\"https:\/\/pixeltree.ca\/\">Pixeltree<\/a><\/li>\n<li>Darryl Julott, Managing Lead at\u00a0<a href=\"https:\/\/digitalmainstreet.ca\/fr\/\">Digital Mainstreet<\/a><\/li>\n<li>Santiago Lopez, Owner of\u00a0<a href=\"https:\/\/the-colombian-mountain-coffee.myshopify.com\/\">Colombian Coffee & Roastery<\/a><\/li>\n<\/ul>\n<div class=\"call-to-action\" data-entry-id=\"xvZp82UIxtozdd9fHnHSf\">\n<div class=\"bg-accent pad-small font-size-base headings-compact align-center\">\n<p>Learn how local businesses are pivoting their approach and transforming their businesses in light of the COVID-19 pandemic.<\/p>\n<div class=\"display-inline-block\" data-entry-id=\"3wsDhu8tGDyNaJqgfrgRbk\"><a class=\"button gap-none\" href=\"https:\/\/squareup.com\/t\/f_content\/d_blog\/o_jan21\/pr_cross_product\/l_ca?route=\/ca\/en\/l\/nextdoor-webinars\">Access webinar<\/a><\/div>\n<\/div>\n<\/div>\n<h4 id=\"disaster-struck-small-business--what-can-we-do-now-and-what-have-we-learned\">Disaster Struck Small Business \u2013 What Can We Do Now? And What Have We Learned?<\/h4>\n<p>One word \u2014\u00a0<strong>pivot<\/strong>.<\/p>\n<p>That\u2019s the difference between the small businesses still open to the community and those that are not. They pivoted. According to Darryl, Digital Mainstreet (DM) is the ultimate pivot. If your business doesn\u2019t have an online presence yet, reach out to the folks at\u00a0<a href=\"https:\/\/digitalmainstreet.ca\/fr\/\">Digital Mainstreet<\/a>\u00a0and let them show you how easy it is to get your business online and run your store in the cloud.<\/p>\n<p>Serene and Pixeltree learned that the level of communication they were already providing their customers was of a level that most of these small business owners had never enjoyed before. By simply listening to their customers and helping them figure out their needs, Serene helped turn Pixeltree into something that really fit what small business owners today are looking for.<\/p>\n<p>Actively listening to your customers lets you know what a great pivot really is \u2014 if your customers are happy, you\u2019re doing something right. After active listening, engagement is next. How can you keep your customers engaged with your shop? How can you continue to show your appreciation and dedication?<\/p>\n<p>The disaster that struck our world this year has somewhat separated people into two groups \u2014 those that try to get as much as they can (remember when there wasn\u2019t any toilet paper?), and those who try to help as much as they can (remember paper towel companies pivoting to make toilet paper, and alcohol producers began manufacturing hand sanitizer?).<\/p>\n<p>The most obvious pivot for a small business owner is to get their shop online. That\u2019s most important. Next, make a new value and mission statement. Then, walk the walk. Show the world your small business\u2019 values actually mean something to you \u2014 that you mean what you say. More and more people have realized they enjoy their community\u2019s amenities, moving them to support small, local businesses more than ever before. Transitioning and transforming are small words, but they mean so much now.<\/p>\n<p>But how do you really transform your business? What\u2019s the process?<br \/>\nSome potential steps to transformation include:<\/p>\n<ol>\n<li>Take a step back<\/li>\n<li>Examine your core values<\/li>\n<li>Don\u2019t think of your bottom line right now, focus on values first and revenues will follow<\/li>\n<li>Decide what you need to do to get to where you want to be<\/li>\n<li>Find the tools that support that direction<\/li>\n<li>Build your solutions as you go<\/li>\n<\/ol>\n<p>And some brilliant advice for your transformation? Don\u2019t do something just for the sake of doing it.<\/p>\n<p>Use this pivot to identify your processes, streamline operations, make yourself and your staff more efficient, and, most important \u2014 make you and your team happy.<\/p>\n<p>If you keep your eyes on the bigger picture, you\u2019ll realize that just one minor change you implement could change your entire business for the better. Sometimes, these transformations are so huge, you might need to bring on more staff. Whatever you do within your transformation process, make sure you\u2019re able to manage the transformation.<\/p>\n<h4 id=\"what-are-some-common-mistakes-in-pivoting\">What Are Some Common Mistakes in Pivoting?<\/h4>\n<p>No matter how long you\u2019ve been in business, we all make mistakes. It\u2019s much easier to make a mistake the more pressure you\u2019re under. So, one of the first mistakes you can avoid when taking on a business pivot is this \u2014 don\u2019t do something without a valid reason for doing it. Say you know a business buddy who swears by this new payroll app he found \u2014 don\u2019t take on the $99\/month new subscription fees if you have two or three employees. Bottom line, there is no best tool \u2014 every business is different.<\/p>\n<p>Some other common mistakes include:<\/p>\n<ul>\n<li>Not asking for advice or help when things seem too big<\/li>\n<li>Not listening to your employees if they say something isn\u2019t working<\/li>\n<li>Not defining your values, your mission, and your goals<\/li>\n<li>Forgetting to ask software providers about the security of their applications<\/li>\n<li>Break your big decisions down into smaller ones. It makes the whole pivoting process easier. Use what you have available. And remember, you will make mistakes! The key is to not let them demolish the future of your business.<\/li>\n<\/ul>\n<h4 id=\"long-term-changes\">Long-term Changes<\/h4>\n<p>COVID has changed the way people in communities interact. But this is a good thing. Especially for small, local business owners, they are seeing firsthand how human interaction is not only a necessity, but how there are still ways it can be done on a whole new, more personal level.<\/p>\n<p>Some of the most important changes the pandemic brought might actually be long-term shifts in the way we do business in the future. For instance, that corner bistro that started delivering food to customers \u2014 can you imagine if they suddenly put an end to delivery service? It\u2019s changes like delivery, curbside pickup, and other minor efforts that should stick around long term.<\/p>\n<p>In fact, ask your employees and your customers \u2014 what do they like? What don\u2019t they like? The truth is, this might be an ongoing pivot for the foreseeable future. What are some things you can think of that would work for your small business?<\/p>\n<p>&nbsp;<\/p>\n<p>Originally posted on the Square Canada blog <a href=\"https:\/\/squareup.com\/ca\/en\/townsquare\/transforming-your-business\">sur ce site<\/a>.\u00a0<\/p>","protected":false},"excerpt":{"rendered":"<p>Our third conversation in our webinar series with\u00a0Nextdoor Canada\u00a0dives into strategies and tools that can help small business owners transform their businesses, and is hosted by Karisa Marra, Square\u2019s small business expert. Joining Karisa are guests: Serene Yew, Founder and CTO of\u00a0Pixeltree Darryl Julott, Managing Lead at\u00a0Digital Mainstreet Santiago Lopez, Owner of\u00a0Colombian Coffee &#038; Roastery [&hellip;]<\/p>\n","protected":false},"author":33582,"featured_media":112949,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-112948","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.4 (Yoast SEO v27.4) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Transforming Your Business \u2014 Tips From the Experts - Digital Main Street<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/squareup.com\/ca\/en\/townsquare\/transforming-your-business\" \/>\n<meta property=\"og:locale\" content=\"fr_CA\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Transforming Your Business \u2014 Tips From the Experts\" \/>\n<meta property=\"og:description\" content=\"Our third conversation in our webinar series with\u00a0Nextdoor Canada\u00a0dives into strategies and tools that can help small business owners transform their businesses, and is hosted by Karisa Marra, Square\u2019s small business expert. 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