Tokmatik<\/a> .<\/p>\nBy first determining your business goals, and using industry and advertising platform data, YP can now work with a single budget, optimizing it for multiple platforms. This ensures the budget is invested to yield the best return, based on the advertising objectives. For search engine marketing (SEM) campaigns, that\u2019s usually on Google and Bing, while social media platforms Facebook and Instagram are top performers.<\/p>\n
How effective is multichannel marketing?<\/strong><\/p>\n\u201cThe effectiveness is based on the goals,\u201d John explains. \u201cDifferent platforms have different attributes to achieve goals better than others. Some are better at brands, some are better at conversion, some are better at generating clicks and some at generating phone calls. We factor all that intelligence into allocating the advertiser\u2019s budgets to the different platforms,\u201d he says. \u201cIt\u2019s personalized to your business.\u201d<\/p>\n
According to John, the biggest benefit to the multichannel model is simplicity. Traditionally, SMBs had to decide for themselves which platforms to advertise on. Now, they get the best return with one single buy. \u201cWe simplify the process,\u201d he says. \u201cInstead of having to educate yourself on all these different areas and decide which one to invest in, we do it for you, making recommendations on which platforms will work best for your particular industry.\u201d<\/p>\n
How much does multichannel marketing cost?<\/strong><\/p>\nTo make this new offer available to as many SMBs as possible, investments start at $300 per month and, in theory, there\u2019s no cap. \u201cWe\u2019re able to take whatever budget and spend it as wisely as possible,\u201d John says. Results are tracked, with tweaks and adjustments helping to optimize the campaign. These can include changing budgets between platforms, adding or deleting a platform from the overall strategy, and interpreting the data to get the best outcome throughout the life of the program.<\/p>\n
\u201cYP takes that complexity away and makes it simple for businesses to purchase media,\u201d Melo says. \u201cWe take the guesswork out of the equation and deliver the results advertisers are looking for.\u201d<\/p>\n
Looking for a turnkey solution to simplify your marketing efforts? Call 1-877-553-6883 for a free consultation with a Yellow Pages Media Account Consultants.<\/em><\/strong><\/p>\n