{"id":15508,"date":"2018-06-11T11:33:37","date_gmt":"2018-06-11T15:33:37","guid":{"rendered":"https:\/\/digitalmainstreet.ca\/?p=15508"},"modified":"2018-06-11T11:33:37","modified_gmt":"2018-06-11T15:33:37","slug":"how-wireless-technology-is-transforming-independent-retail","status":"publish","type":"post","link":"https:\/\/digitalmainstreet.ca\/fr\/how-wireless-technology-is-transforming-independent-retail\/","title":{"rendered":"How wireless technology is transforming independent retail"},"content":{"rendered":"
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Original post on the Rogers Small Business Forum sur ce site<\/a>!<\/p>\n

In just a few years, the use of smartphone and wireless technology to connect with retail customers has gone from cutting edge to mainstream. Mobile strategies that were once the domain of retail giants have become accessible to small-business owners.<\/p>\n<\/div>\n

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Independent retailers can use mobile tech \u2013 such as social media and pay-as-you-go cloud-based applications \u2013 to bridge the divide between online and in-store shopping, to make transactions speedy and hassle-free and to create a richer, more personalized experience for their customers. Here are three ways mobile technology can help retailers evolve and stay competitive in the future.<\/p>\n<\/div>\n

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1. Empower staff to be more customer-focused<\/b><\/h2>\n<\/div>\n
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It\u2019s awkward when potential customers know more about what you\u2019re selling than your employees do. Michael LeBlanc, Senior Retail Advisor at the Retail Council of Canada<\/a>, says that smartphone-based services such as WorkJam<\/a> can be used for scheduling, training, assigning tasks, and providing staff rewards and incentives.<\/p>\n<\/div>\n

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By streamlining these routine interactions, even when employees and managers are offsite, staff can stay focused on meeting customer needs, using mobile tools such as Tulip<\/a> to perform tasks such as searching store inventory for the right colour and size without ever having to leave the customer\u2019s side. \u201cA well-versed, educated employee will have a sense of what your customer will buy, what they would like and what they\u2019re not<\/i> buying,\u201d says LeBlanc.<\/p>\n<\/div>\n

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2. Deepen your relationships<\/b><\/h2>\n<\/div>\n
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While developing a loyalty-program app can be an effective tool for staying top-of-mind with customers, it\u2019s challenging to create a program that really stands out. Myles Gooding, the partner who leads the national retail industry team at PwC Canada<\/a>, says free instant-messaging apps such as WhatsApp and Snapchat can work like loyalty-card programs, providing a cost-free way of communicating with customers \u2013 and potential customers \u2013 in mobile spaces where they\u2019re already spending time.<\/p>\n<\/div>\n

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\u201cIt\u2019s about being part of a community, being communicated to through the medium and being rewarded through that medium,\u201d says Gooding. The possibilities are endless. Retailers on Toronto\u2019s fashionable Queen Street West have started providing<\/a> free Wi-Fi on the street and in parkettes, which allows them to not only push out special offers to people who are nearby, but also to collect data \u2013 such as how many people are around at different times of the day \u2013 that can provide a feedback loop to assist in staffing and inventory management.<\/p>\n<\/div>\n

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3. Get the most out of your real estate<\/b><\/h2>\n<\/div>\n
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Giving customers the ability to pay wirelessly, either with their smartphone wallet or with the help of staff carrying a tablet equipped with a credit-card reader like Square<\/a>, doesn\u2019t just make for easier transactions. It can transform the retail environment. Stores that are no longer built around cash registers or even checkout counters can be designed to be more appealing, distinctive and memorable. Paperless transactions can take place in the moment, right where a customer spots something they love. By using smartphone-based augmented-reality apps to plan out in-store displays or arrange their inventory, LeBlanc says retailers can reimagine how they use their showroom space, thereby enhancing the customer experience and maximizing their potential for sales.<\/p>\n<\/div>\n

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Looking for more ways to enhance your customers\u2019 experience? Click here for tips<\/a>!<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"

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