{"id":15625,"date":"2018-07-03T09:30:46","date_gmt":"2018-07-03T13:30:46","guid":{"rendered":"https:\/\/digitalmainstreet.ca\/?p=15625"},"modified":"2018-06-18T21:30:34","modified_gmt":"2018-06-19T01:30:34","slug":"digital-analytics-for-startups","status":"publish","type":"post","link":"https:\/\/digitalmainstreet.ca\/fr\/digital-analytics-for-startups\/","title":{"rendered":"Digital analytics for startups"},"content":{"rendered":"
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\u201cFor many entrepreneurs, analytics is the final piece in the digital marketing puzzle.\u201d<\/p>\n<\/div>\n

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That\u2019s what Avery Swartz<\/a>, the founder of Camp Tech<\/a>, says when asked about the importance of using digital analytics to tap into your customers\u2019 psyche.<\/p>\n<\/div>\n

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Terms like metrics<\/i> et analytics <\/i>may seem daunting for those not savvy in numerics. However, understanding the basics of digital analytics can help make informed decisions when marketing, advertising and interacting online.<\/p>\n

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How can metrics help your startup thrive?<\/b><\/p>\n<\/div>\n

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As an entrepreneur, you\u2019re inherently curious about applications and processes that will truly benefit your company. Analytics tools will help you test hypotheses about your audiences, challenge assumptions you may have about your product and determine if you want to keep or change your current marketing tactics.<\/p>\n<\/div>\n

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\u201cFor many startups and small businesses, product development and marketing can feel like you\u2019re just throwing things at the wall to see what sticks,\u201d says Swartz. \u201cYou have no idea what tactics are working and which aren\u2019t if you\u2019re not measuring them.\u201d<\/p>\n<\/div>\n

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Collecting data is an essential part of making educated business decisions. However, it\u2019s only useful if you can make sense of it. For this reason, successful businesses spend time analyzing their web traffic stats, sources and page performance, among many other types of data that can help clarify what your customers need and want.<\/p>\n

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Vanity metrics and other common analytics mistakes<\/b><\/p>\n<\/div>\n

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Having more Twitter followers or Facebook likes is not your biggest determinant of online success.<\/p>\n<\/div>\n

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\u201cLike Eric Ries<\/a> said in The Lean Startup<\/i><\/a>, many entrepreneurs focus on vanity metrics,\u201d says Swartz. \u201cThose numbers might inflate your ego, but they\u2019re likely not telling you much about how your business is actually doing.\u201d<\/p>\n<\/div>\n

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Instead of focusing on your growing follower ratio and other numbers that make your business look good, make sure the metrics<\/a> you\u2019re following align with your business goals. Trying to analyse every bit of data is another mistake you want to avoid.<\/p>\n<\/div>\n

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\u201cPick one or two key metrics<\/a> that give you actionable data,\u201d says Swartz. \u201cFocus on those and ignore the rest.\u201d<\/p>\n<\/div>\n

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There are no specific metrics that every startup should measure. Every business is different, so each entrepreneur can have different metrics on which to focus. However, Swartz notes that common metrics startups track include click-through<\/a> rates, monthly active users<\/a>, conversion<\/a> rates and leads<\/a>.<\/p>\n

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Time to get started<\/b><\/p>\n<\/div>\n

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Ready to begin your analytics journey? There are plenty of free courses and platforms<\/a> that can help your website perform to its full potential.<\/p>\n<\/div>\n

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Web analytics<\/a> tell you about traffic levels, referral sources and user behaviour on your site. Alternatively, social analytics<\/a> allow you to listen to your customers, understand their wants and opinions and help to build trusting customer relationships.<\/p>\n<\/div>\n

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Whether it\u2019s Google Analytics<\/a>, Hootsuite<\/a>, Kissmetrics<\/a> ou Adobe Marketing Cloud<\/a>, there are many online tools that can assist in measuring your users\u2019 behaviours and digital marketing goals. Take their courses, explore their features and experiment with possible trends that could help your business grow.<\/p>\n<\/div>\n

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If you\u2019re someone who enjoys learning in a classroom setting, companies like Camp Tech<\/a> offer half- and full-day workshops for adults who want to learn web and digital analytics skills.<\/p>\n<\/div>\n

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\u201cOften you don\u2019t know what you don\u2019t know and can get confused easily,\u201d says Swartz. \u201cTaking a class where you learn the basics of setup can save a lot of headache.\u201d<\/p>\n<\/div>\n

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Swartz\u2019s final piece of advice is to schedule regular analytics review sessions with your team to keep your data and goals in mind.<\/p>\n<\/div>\n

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\u201cLook past the numbers and find the story that the data is telling you,\u201d she says. \u201cAre you on an upward or downward path? Are there opportunities you\u2019re not seizing? Numbers are just numbers on their own, but the insight they can bring is invaluable.\u201d<\/p>\n<\/div>\n

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Original Post by Manuela B\u00e1rcenas<\/a> on Rogers Small Business Blog \u2013\u00a0click here for more<\/a>.<\/p>","protected":false},"excerpt":{"rendered":"

\u201cFor many entrepreneurs, analytics is the final piece in the digital marketing puzzle.\u201d That\u2019s what Avery Swartz, the founder of Camp Tech, says when asked about the importance of using digital analytics to tap into your customers\u2019 psyche. Terms like metrics and analytics may seem daunting for those not savvy in numerics. However, understanding the […]<\/p>\n","protected":false},"author":1657,"featured_media":15622,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-15625","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized"],"acf":[],"yoast_head":"\nDigital analytics for startups - Digital Main Street<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/digitalmainstreet.ca\/fr\/digital-analytics-for-startups\/\" \/>\n<meta property=\"og:locale\" content=\"fr_CA\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Digital analytics for startups\" \/>\n<meta property=\"og:description\" content=\"\u201cFor many entrepreneurs, analytics is the final piece in the digital marketing puzzle.\u201d That\u2019s what Avery Swartz, the founder of Camp Tech, says when asked about the importance of using digital analytics to tap into your customers\u2019 psyche. 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