{"id":15985,"date":"2018-07-23T16:56:29","date_gmt":"2018-07-23T20:56:29","guid":{"rendered":"https:\/\/digitalmainstreet.ca\/?p=15985"},"modified":"2018-07-23T17:36:12","modified_gmt":"2018-07-23T21:36:12","slug":"microsoft-presents-digitizing-retail-a-technology-checklist","status":"publish","type":"post","link":"https:\/\/digitalmainstreet.ca\/fr\/microsoft-presents-digitizing-retail-a-technology-checklist\/","title":{"rendered":"Microsoft Presents: Digitizing Retail, a Technology Checklist"},"content":{"rendered":"<p><a href=\"https:\/\/www.startupnews.ca\/2018\/04\/digitizing-retail\/?_lrsc=caeb02a8-eab4-43a6-ba00-a05e2718a3fc\"><span style=\"text-decoration: underline;\"><strong>Original Post by Startup News Canada<\/strong><\/span><\/a><\/p>\n<p>&nbsp;<\/p>\n<p>You know the story. The Internet has made a seismic impact on retail\u2014good, bad, and ugly. But don\u2019t let the apocalyptic headlines convince you that you are powerless to adapt. On the contrary, technology solutions have never been more powerful or accessible. Almost anyone can afford to digitize these days. At least that\u2019s how Dave Rodgerson, a Microsoft retail expert, explains it.<\/p>\n<p>\u201cStores and shops can\u2019t afford to be passive about technology. Every business needs to cover the digital basics, starting with mobile\/millennial-friendliness.\u201d\u2013 Dave Rodgerson, Retail Digital Transformation, Microsoft.<\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-size: 14pt;\"><strong>1. Mobile-first<\/strong><\/span><\/p>\n<p>First, modern retailers must adjust how they think about their business, especially in Canada, where millennials have already become the largest generation in the workforce. To get their attention and their loyalty, retailers should adopt a mobile-first strategy. Make sure they have a \u201cresponsive\u201d website that works properly on phones.<\/p>\n<p><span style=\"font-size: 14pt;\"><strong>2. Website<\/strong><\/span><\/p>\n<p>20+ years after the web was born and still, almost half of Canada\u2019s small businesses have no website. What a miss! Even local mom and pop stores need websites, if only to provide hours of operation, a phone number, and other contact details. You don\u2019t need a big presence, either. Sometimes, even a single, branded page can do the job.<\/p>\n<p><span style=\"font-size: 14pt;\"><strong>3. E-commerce<\/strong><\/span><\/p>\n<p>Mind you, if you have a logical opportunity to etail, at least try it! While Canadians may have been slow to adopt shopping online, they have jumped on board in droves. If it seems too complex, the good news is that establishing an ecom presence has never been easier to do, thanks to companies like GoDaddy that offer web templates.<\/p>\n<p>\u201cCanadian ecom shows no sign of slowing down! Statistica reports that, by 2020, annual online sales in our country will be over 25 billion, or 10 percent of total sales.\u201d\u00a0\u2013 Dave Rodgerson, Retail Digital Transformation, Microsoft<\/p>\n<p><span style=\"font-size: 14pt;\"><strong>4. Social media<\/strong><\/span><\/p>\n<p>Depending on who you ask, around two-thirds of all Canadians have a social media account. And millions of us use those accounts, daily. In fact, we have a love affair with social media that every business should at least consider exploring.<\/p>\n<p>\u201cCool imagery performs well on social networks. Retailers who invest in amazing displays and merchandising design should show them off on visual platforms like Facebook, Instagram, and Pinterest.\u201d\u00a0\u2013 Dave Rodgerson, Retail Digital Transformation, Microsoft<\/p>\n<p><span style=\"font-size: 14pt;\"><strong>5. Nurturing<\/strong><\/span><\/p>\n<p>Stop sending email willy-nilly and start nurturing relationships. Every modern sales and marketing team deserves to have access to CRM and\/or nurturing technology, such as Dynamics 365 for Marketing. Teams can set up and manage multiple lead generation campaigns at once and accurately measure their results. And they can nurture those leads over time with the goal of converting them with timely communication.<\/p>\n<p><span style=\"font-size: 14pt;\"><strong>6. True integration<\/strong><\/span><\/p>\n<p>Speaking of Dynamics 365, let\u2019s look at your operations next! It\u2019s one thing to build a digital presence, but what about the business systems and tools you use to transact? Here, Dynamics 365 for Retail can save the day. Instead of juggling several disconnected systems, it allows you integrate everything in one place. You can use it to manage merchandise, drive a unified commerce experience, and measure all your activity.<\/p>\n<p>\u201cOne of the most exciting aspects of digital transformation is the intelligence it can unlock to optimize operations. With the right platform, retailers can increase sales, improve margins, reduce fulfillment costs, and more.\u201d\u00a0\u2013 Dave Rodgerson, Retail Digital Transformation, Microsoft<\/p>\n<p><span style=\"font-size: 14pt;\"><strong>7. Optimization<\/strong><\/span><\/p>\n<p>With an intelligent business system in place, like Dynamics 365 for Teams, teams can maximize their business impact, speed up end-of-day activities, increase inventory visibility, and more. When you start to unlock these types of insights and the benefits they create, you\u2019ll know that your digital transformation will be complete.<\/p>\n<p>&nbsp;<\/p>\n<p><strong>En savoir plus<\/strong><\/p>\n<p><a href=\"https:\/\/info.microsoft.com\/ca-digtrns-cntnt-fy18-10oct-31-transformingretailforthedigitalage-mgc0001336_01registration.html?wt.mc_id=AID688415_QSG_246419\">Transforming retail for the digital age<\/a>\u00a0starts with the big picture. Explore how businesses can grow, adapt, and evolve to meet the changing needs of customers. Then see how Microsoft can help you accelerate your digital transformation.\u00a0<a href=\"https:\/\/info.microsoft.com\/ca-digtrns-cntnt-fy18-10oct-31-transformingretailforthedigitalage-mgc0001336_01registration.html?wt.mc_id=AID688415_QSG_246419\" target=\"_blank\" rel=\"noopener\">Cliquez ici<\/a>\u00a0to learn more and download your copy today.<\/p>","protected":false},"excerpt":{"rendered":"<p>Original Post by Startup News Canada &nbsp; You know the story. The Internet has made a seismic impact on retail\u2014good, bad, and ugly. But don\u2019t let the apocalyptic headlines convince you that you are powerless to adapt. On the contrary, technology solutions have never been more powerful or accessible. Almost anyone can afford to digitize [&hellip;]<\/p>\n","protected":false},"author":1656,"featured_media":15986,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1],"tags":[550,596],"class_list":["post-15985","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized","tag-digital-marketing","tag-microsoft"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.1 (Yoast SEO v27.1.1) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Microsoft Presents: Digitizing Retail, a Technology Checklist - Digital Main Street<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/digitalmainstreet.ca\/fr\/microsoft-presents-digitizing-retail-a-technology-checklist\/\" \/>\n<meta property=\"og:locale\" content=\"fr_CA\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Microsoft Presents: Digitizing Retail, a Technology Checklist\" \/>\n<meta property=\"og:description\" content=\"Original Post by Startup News Canada &nbsp; You know the story. 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