{"id":163213,"date":"2022-03-06T20:21:39","date_gmt":"2022-03-07T01:21:39","guid":{"rendered":"https:\/\/digitalmainstreet.ca\/?p=163213"},"modified":"2022-06-28T10:00:05","modified_gmt":"2022-06-28T14:00:05","slug":"3-trends-that-will-define-ecommerce-in-2022","status":"publish","type":"post","link":"https:\/\/digitalmainstreet.ca\/fr\/3-trends-that-will-define-ecommerce-in-2022\/","title":{"rendered":"3 Trends That Will Define eCommerce In 2022"},"content":{"rendered":"

Multiple selling and payment options<\/span><\/strong><\/h2>\n

We\u2019ve seen it time and time again; customers demanding more than one way to pay for their desired products. As the digital market grows, it\u2019s crucial your business grows alongside it. A great way to dramatically change your business marketing & customer\u2019s experience is through multiple selling & payment options. What do we mean exactly? It\u2019s not simply about a credit or debit card, but realizing that your customers will have different methods of paying and broadening your streams of income at the same time will essentially expand your business globally.<\/span><\/p>\n

Consider providing interest-free financing solutions like buy now, pay later, or even 1-click payment options. These continue to grow and appeal to shoppers globally. These options bring flexibility not only to your business but also to customers, knowing that they could potentially buy more of your product with more options. A greater sales turnaround comes from customers\u2019 trust for companies that offer more than one way to pay. Truthfully, if you have their option, they have the money for it. Let\u2019s look at some options that are growing faster each day and setting a president for international companies:<\/span><\/p>\n

Monthly subscriptions<\/span><\/strong><\/h3>\n

A recent study has shown that\u00a0<\/span>70% of business leaders<\/span><\/a>\u00a0say subscription business models will be the glue to their prospects in the years ahead. Customers want something reliable and high in quality. They find that typically in subscription boxes. This can potentially build your brand as your loyal customers will connect with you and your products and be more inclined to become ambassadors. Subscriptions look like anything from masterclasses to TV\/Movie providers for service-based businesses. No matter what niche, it all has value.<\/span><\/p>\n

Live chat<\/span><\/strong><\/h3>\n

Live chat customer service can help convert your website visitors into customers. We see businesses integrating a live chat feature into their website to make it effortless for customers to buy products. This allows interaction with customers in real-time to cater to what they\u2019re looking for from your brand. Many small businesses have been experimenting with chat apps like Facebook Messenger, and with Bookmark, you can easily add a live chat feature to your website! Start allowing customers to engage with your business and get recommendations alongside making purchases.\u00a0<\/span><\/p>\n

Mobile sales<\/span><\/strong><\/h3>\n

As the world adjusts more to the life that COVID has left us in, selling via mobile has been on an all-time high. By 2025, more than<\/span>\u00a010% of all retail sales<\/span><\/a>\u00a0in the United States alone is expected to be generated via mobile commerce. To keep up with this trend, your business will need to ensure an accessible & engaging experience for your mobile shoppers. Providing push notifications, SMS alerts<\/a>, high-quality mobile content, and optimized website content will retain your mobile clientele.\u00a0<\/span><\/p>\n

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An omnichannel strategy is necessary<\/span><\/strong><\/h2>\n

To dramatically change your business marketing & customer experience this year, it is crucial to have a strategy in place for omnichannel marketing. For any new business owners reading today\u2019s blog, omnichannel is basically having a seamless integration of the various channels used to interact with consumers to create a consistent brand experience. This can include physical stores and, of course, digital websites as well.<\/span><\/p>\n

This strategy will guarantee quality service to your customers and provide them with convenient buying options, rather than losing a client to a competitor or not getting insights into the purchase path. Consider a potential customer visiting your website only to find your eCommerce storefront as the only option to purchase from. It could cause a break between trusted online buying options like brick-and-mortar stores to choose from.\u00a0<\/span><\/p>\n

This can frustrate your customers and subsequently leave them going to your competitors. The question will arise whether or not the customer opted to buy the product from their favourite retailer, or, alternatively, did they decide to buy a competitor\u2019s product instead? Now, you\u2019re left in the dark and will potentially have a spike in your bounce rate percentage. This is the type of situation we should be avoiding.<\/span><\/p>\n

Ideally, omnichannel will continue to expand in 2022. Today\u2019s shoppers value convenience above all else. Hoping to strive as an eCommerce business without omnichannel options often leads to your brand missing out on sales and valuable insights.<\/span><\/p>\n

However, studies showed just in 2021, companies with strong omnichannel customer engagement saw a\u00a0<\/span>9.5% rise<\/span><\/a>\u00a0in annual revenue. An omnichannel strategy eases the customer\u2019s journey from touch-point to touch-point, guaranteeing they make their purchase from whichever channel suits them best.<\/span><\/p>\n

Take your visuals to another level<\/span><\/strong><\/h2>\n

Navigating through significant trends in 2022 also takes some open-minded and creative business owners. Dramatically improving your business marketing strategies & customer experience requires thinking outside the box. How could one do that, you ask? Think about how many times you\u2019ve seldom used product photos. Simple and familiar to everyone else, right?<\/span><\/p>\n

Here is how you can take advantage of visual commerce:<\/span><\/p>\n