{"id":1643,"date":"2017-03-16T17:44:09","date_gmt":"2017-03-16T21:44:09","guid":{"rendered":"http:\/\/digitalmainstreet.ca\/e-commerce-returns-from-costly-complication-to-competitive-advantage\/"},"modified":"2017-10-30T14:08:24","modified_gmt":"2017-10-30T18:08:24","slug":"e-commerce-returns-from-costly-complication-to-competitive-advantage","status":"publish","type":"post","link":"https:\/\/digitalmainstreet.ca\/fr\/e-commerce-returns-from-costly-complication-to-competitive-advantage\/","title":{"rendered":"E-commerce returns: from costly complication to competitive advantage"},"content":{"rendered":"<p style=\"box-sizing: border-box; margin: 0px 0px 1.25rem; padding: 0px; font-family: Roboto, sans-serif; font-weight: normal; font-size: 14px; line-height: 21px; text-rendering: optimizeLegibility; -webkit-font-smoothing: antialiased; color: #333333; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; background-color: #ffffff; text-decoration-style: initial; text-decoration-color: initial;\">Returns are a reality and yet they represent the greatest disconnect between consumer expectations and merchant strategies. In fact, fewer than half of Canada Post's top 200 e-commerce retailers offer the returns experience demanded by Canadian consumers.<\/p>\n<p style=\"margin: 0px; color: #000000; font-family: 'Calibri',sans-serif; font-size: 11pt; font-style: normal; font-weight: normal;\">Interested in reading more from Canada Post? Visit the <a href=\"https:\/\/www.canadapost.ca\/web\/en\/blogs\/business\/list.page?cattype=business&cat=shipping&ecid=affiliate|pdn|lg|100\" target=\"_blank\" rel=\"noopener noreferrer\">Canada Post Shipping Solutions Blog <\/a>for more articles to help you operate your e-commerce business more effectively.\u00a0\u00a0\u00a0<\/p>\n<div style=\"margin: 0px; color: #000000; font-family: 'Calibri',sans-serif; font-size: 11pt; font-style: normal; font-weight: normal;\">\u00a0<\/div>\n<p style=\"box-sizing: border-box; margin: 0px 0px 1.25rem; padding: 0px; font-family: Roboto, sans-serif; font-weight: normal; font-size: 14px; line-height: 21px; text-rendering: optimizeLegibility; -webkit-font-smoothing: antialiased; color: #333333; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; background-color: #ffffff; text-decoration-style: initial; text-decoration-color: initial;\">Read our latest free whitepaper and discover how providing shoppers an ideal returns experience can drive sales and keep those shoppers coming back for more. Find answers to questions like:<\/p>\n<ul style=\"box-sizing: border-box; margin: 0px 0px 1.25rem 1.1rem; padding: 0px; font-size: 14px; line-height: 1.6; list-style: disc; font-family: Roboto, sans-serif; -webkit-font-smoothing: antialiased; font-weight: normal; color: #333333; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; background-color: #ffffff; text-decoration-style: initial; text-decoration-color: initial;\">\n<li style=\"box-sizing: border-box; margin: 0px; padding: 0px 0px 5px; -webkit-font-smoothing: antialiased;\">What impact do returns have on customer acquisition, conversion, and loyalty?<\/li>\n<li style=\"box-sizing: border-box; margin: 0px; padding: 0px 0px 5px; -webkit-font-smoothing: antialiased;\">What are 3 key factors that shape the ideal returns experience?<\/li>\n<li style=\"box-sizing: border-box; margin: 0px; padding: 0px 0px 5px; -webkit-font-smoothing: antialiased;\">How can your returns strategy both meet growing shopper expectations and not break the bank?<\/li>\n<\/ul>\n<p style=\"margin: 0px; color: #000000; font-family: 'Calibri',sans-serif; font-size: 11pt; font-style: normal; font-weight: normal;\">Are you ready to make your returns policy a competitive advantage?\u00a0<a href=\"https:\/\/www.canadapost.ca\/cpo\/mc\/app\/personal\/miniforms\/parcelReturnsWhitepaper.jsf?LOCALE=en&ecid=affiliate|pdn|lg|135\" target=\"_blank\" rel=\"noopener noreferrer\">Cliquez ici<\/a>\u00a0to download our free e-commerce returns whitepaper today!<\/p>\n<p style=\"margin: 0px; color: #000000; font-family: 'Calibri',sans-serif; font-size: 11pt; font-style: normal; font-weight: normal;\">\u00a0<\/p>","protected":false},"excerpt":{"rendered":"<p>Returns are a reality and yet they represent the greatest disconnect between consumer expectations and merchant strategies. In fact, fewer than half of Canada Post&#8217;s top 200 e-commerce retailers offer the returns experience demanded by Canadian consumers. Interested in reading more from Canada Post? Visit the Canada Post Shipping Solutions Blog for more articles to [&hellip;]<\/p>\n","protected":false},"author":1654,"featured_media":1644,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1],"tags":[591],"class_list":["post-1643","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized","tag-shipping"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.1 (Yoast SEO v27.1.1) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>E-commerce returns: from costly complication to competitive advantage - Digital Main Street<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/digitalmainstreet.ca\/fr\/e-commerce-returns-from-costly-complication-to-competitive-advantage\/\" \/>\n<meta property=\"og:locale\" content=\"fr_CA\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"E-commerce returns: from costly complication to competitive advantage\" \/>\n<meta property=\"og:description\" content=\"Returns are a reality and yet they represent the greatest disconnect between consumer expectations and merchant strategies. 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