{"id":1651,"date":"2017-03-28T20:12:51","date_gmt":"2017-03-29T00:12:51","guid":{"rendered":"http:\/\/digitalmainstreet.ca\/technology-solutions-help-small-businesses-stand-out-among-e-commerce-giants\/"},"modified":"2017-10-30T14:05:51","modified_gmt":"2017-10-30T18:05:51","slug":"technology-solutions-help-small-businesses-stand-out-among-e-commerce-giants","status":"publish","type":"post","link":"https:\/\/digitalmainstreet.ca\/fr\/technology-solutions-help-small-businesses-stand-out-among-e-commerce-giants\/","title":{"rendered":"Technology solutions help small businesses stand out among e-commerce giants"},"content":{"rendered":"

“When an entrepreneur is launching their new e-store,\u201d Gilbreath says, \u201cthey want to make sure that they can get out all the orders on time because of the high level of expectation that consumers have these days.”<\/span><\/p>\n

READ ALSO:<\/span><\/span>\u00a0<\/span>A new crop of digital businesses is going physical and seeing results<\/span><\/a><\/strong><\/span><\/p>\n

Large or small, retailers do not get a second chance with online shoppers, he notes. “Amazon and other big retailers have set this bar really high. This is the new level of expectation.”<\/span><\/p>\n

Interested in reading more from Canada Post?<\/span><\/strong>\u00a0 <\/span><\/span><\/span><\/p>\n

Visit the <\/span><\/span><\/span>Canada Post Shipping Solutions Blog<\/span><\/span><\/span><\/strong>\u00a0<\/span><\/span><\/span><\/span><\/a> for more articles to help you operate your e-commerce business more effectively<\/span><\/span><\/span><\/span><\/span>.\u00a0\u00a0<\/span><\/p>\n

Question your technology<\/strong><\/span><\/p>\n

Competing in the e-commerce market can only be achieved with the most effective technology, he says. But before working with an e-commerce partner, retailers should be asking important questions.<\/span><\/p>\n

“Is the technology seamless, do they allow you to be efficient, are the processes outside of the technology messy or are they organized?” Finally, can the online platform be easily scaled up when orders take off. “How long does it take to get 10 orders out? Do the simple math on that to see what it\u2019s going to take if it blows up in a good way and they get 100 orders, 1,000 orders or 10,000 orders.”<\/span><\/p>\n

Gilbreath, who \u2014 like ShipStation\u2019s chief executive officer \u2014 has a background in retailing, knows how much of a challenge it can be for small businesses to operate in the same environment as Amazon. “We are not just shipping folks. We are folks that have been there, selling stuff out of our garages to ending up at some of the biggest retailers in America.”<\/span><\/p>\n

Think about logistics from the start<\/strong><\/span><\/p>\n

Most entrepreneurs start with a cool product or idea. Few spend more than a few moments thinking about backend logistics. “When you go from a cool hip thing that flashes through social media to turning into a real business, having the right technology partners in place allows you to grow up, if you will, without actually having to grow up. You can expand the product line, have the time to come up with new products, do more marketing, the things that make you successful.”<\/span><\/p>\n

Making the jump from a mom-and-pop operation to a well-oiled machine requires you to delegate some responsibilities, he says. The entrepreneur who has had his hands on every aspect of the business suddenly has to let go of key functions of an expanding company. “You didn\u2019t get into this world to be the shipping guru. Shipping is usually the place where if you have the right processes you can hand that off to get your time back.”<\/span><\/p>\n

Gilbreath says successful online retailers put themselves in their customers\u2019 shoes \u2014 or more accurately, the electronic devices they use to place orders. “We think about it from the checkout experience to what is the consumer experience through the whole process.”<\/span><\/p>\n

For the customer, fulfillment is all that matters<\/strong><\/span><\/p>\n

“Shoppers today don\u2019t care if you are fulfilling out of a garage behind your house or a big warehouse, using robots or using your Mom. They don\u2019t care, they just want their item.”<\/span><\/p>\n

Looking out a few years, he foresees an “ever increasing expectation of service. Consumers are expecting things much more quickly, they are expecting much more choice in where, how and when they get their packages, whether it is a pickup locker location, whether it is being able to change routing of a package in transit.”<\/span><\/p>\n

 <\/p>\n

Like what you\u2019ve read? Click here<\/a> to check out the original post and other related articles.<\/p>\n

READ ALSO:<\/strong><\/span><\/span>\u00a0<\/strong><\/span><\/span>Growing E-commerce in Canada: Unlocking the online shopper opportunity [New whitepaper]<\/span><\/strong><\/a><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

“When an entrepreneur is launching their new e-store,\u201d Gilbreath says, \u201cthey want to make sure that they can get out all the orders on time because of the high level of expectation that consumers have these days.” READ ALSO:\u00a0A new crop of digital businesses is going physical and seeing results Large or small, retailers do […]<\/p>\n","protected":false},"author":1654,"featured_media":1652,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1],"tags":[591],"class_list":["post-1651","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized","tag-shipping"],"acf":[],"yoast_head":"\nTechnology solutions help small businesses stand out among e-commerce giants - Digital Main Street<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/digitalmainstreet.ca\/fr\/technology-solutions-help-small-businesses-stand-out-among-e-commerce-giants\/\" \/>\n<meta property=\"og:locale\" content=\"fr_CA\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Technology solutions help small businesses stand out among e-commerce giants\" \/>\n<meta property=\"og:description\" content=\"“When an entrepreneur is launching their new e-store,\u201d Gilbreath says, \u201cthey want to make sure that they can get out all the orders on time because of the high level of expectation that consumers have these days.” READ ALSO:\u00a0A new crop of digital businesses is going physical and seeing results Large or small, retailers do […]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/digitalmainstreet.ca\/fr\/technology-solutions-help-small-businesses-stand-out-among-e-commerce-giants\/\" \/>\n<meta property=\"og:site_name\" content=\"Digital Main Street\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/DigitalMainStreet\/\" \/>\n<meta property=\"article:published_time\" content=\"2017-03-29T00:12:51+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2017-10-30T18:05:51+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/digitalmainstreet.ca\/wp-content\/uploads\/2017\/04\/post_110.png\" \/>\n\t<meta property=\"og:image:width\" content=\"594\" \/>\n\t<meta property=\"og:image:height\" content=\"172\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Canada Post\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@digital_mainst\" \/>\n<meta name=\"twitter:site\" content=\"@digital_mainst\" \/>\n<meta name=\"twitter:label1\" content=\"\u00c9crit par\" \/>\n\t<meta name=\"twitter:data1\" content=\"Canada Post\" \/>\n\t<meta name=\"twitter:label2\" content=\"Estimation du temps de lecture\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/digitalmainstreet.ca\/fr\/technology-solutions-help-small-businesses-stand-out-among-e-commerce-giants\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/digitalmainstreet.ca\/fr\/technology-solutions-help-small-businesses-stand-out-among-e-commerce-giants\/\"},\"author\":{\"name\":\"Canada Post\",\"@id\":\"https:\/\/digitalmainstreet.ca\/#\/schema\/person\/69bc7fc975dd3993fd4aa5a735186eb7\"},\"headline\":\"Technology solutions help small businesses stand out among e-commerce giants\",\"datePublished\":\"2017-03-29T00:12:51+00:00\",\"dateModified\":\"2017-10-30T18:05:51+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/digitalmainstreet.ca\/fr\/technology-solutions-help-small-businesses-stand-out-among-e-commerce-giants\/\"},\"wordCount\":626,\"publisher\":{\"@id\":\"https:\/\/digitalmainstreet.ca\/#organization\"},\"image\":{\"@id\":\"https:\/\/digitalmainstreet.ca\/fr\/technology-solutions-help-small-businesses-stand-out-among-e-commerce-giants\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/digitalmainstreet.ca\/wp-content\/uploads\/2017\/04\/post_110.png\",\"keywords\":[\"Shipping\"],\"articleSection\":[\"Uncategorized\"],\"inLanguage\":\"fr-CA\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/digitalmainstreet.ca\/fr\/technology-solutions-help-small-businesses-stand-out-among-e-commerce-giants\/\",\"url\":\"https:\/\/digitalmainstreet.ca\/fr\/technology-solutions-help-small-businesses-stand-out-among-e-commerce-giants\/\",\"name\":\"Technology solutions help small businesses stand out among e-commerce giants - 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