{"id":16725,"date":"2018-09-18T15:15:02","date_gmt":"2018-09-18T19:15:02","guid":{"rendered":"https:\/\/digitalmainstreet.ca\/?p=16725"},"modified":"2018-09-18T15:15:02","modified_gmt":"2018-09-18T19:15:02","slug":"want-to-win-the-holiday-season-get-to-know-these-4-types-of-canadian-shoppers","status":"publish","type":"post","link":"https:\/\/digitalmainstreet.ca\/fr\/want-to-win-the-holiday-season-get-to-know-these-4-types-of-canadian-shoppers\/","title":{"rendered":"Want to win the holiday season? Get to know these 4 types of Canadian Shoppers."},"content":{"rendered":"<p class=\"title\">Want to win the holiday? Start early.<\/p>\n<div>\n<p class=\"body-text\">Summer is now behind us, which means you\u2019re likely finalizing your holiday campaigns \u2013 and need to decide where to focus\u00a0your efforts.<\/p>\n<p class=\"body-text\">It\u2019s tempting to dedicate the majority of your marketing resources to the busy Black Friday-to-Cyber Monday period, but most holiday shoppers are active from October through the end of December. If you\u2019re mainly (or only) targeting those days, you\u2019ll miss the chance to connect with most of your\u00a0potential consumers.<\/p>\n<p>This report goes in-depth on four types of holiday shoppers \u2013 Evergreen, Early Bird, Deal Seeker, and Last-Minute Shopper \u2013 and offers new insights into how to best help them navigate the biggest shopping moment of\u00a0the year.<\/p>\n<p>Consultez notre <a href=\"https:\/\/www.thinkwithgoogle.com\/intl\/en-ca\/consumer-insights\/want-win-holiday-season-get-know-these-four-types-canadian-shoppers\/\">full report<\/a> from Think With Google now.<\/p>\n<\/div>\n<hr \/>\n<p><a href=\"https:\/\/services.google.com\/fb\/forms\/twgcan-kiosk\/\" target=\"_blank\" rel=\"noopener\" data-link=\"https:\/\/services.google.com\/fb\/forms\/twgcan-kiosk\/\">S'INSCRIRE<\/a>\u00a0to Think With Google to receive regular thought leadership content and materials from Google.\u00a0<\/p>","protected":false},"excerpt":{"rendered":"<p>Want to win the holiday? Start early. Summer is now behind us, which means you\u2019re likely finalizing your holiday campaigns \u2013 and need to decide where to focus\u00a0your efforts. It\u2019s tempting to dedicate the majority of your marketing resources to the busy Black Friday-to-Cyber Monday period, but most holiday shoppers are active from October through [&hellip;]<\/p>\n","protected":false},"author":1655,"featured_media":16727,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-16725","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.4 (Yoast SEO v27.4) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Want to win the holiday season? 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They are browsing and purchasing over longer stretches of time, and it\u2019s more important than ever for you to be there for them earlier in the season.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/digitalmainstreet.ca\/fr\/want-to-win-the-holiday-season-get-to-know-these-4-types-of-canadian-shoppers\/\" \/>\n<meta property=\"og:site_name\" content=\"Digital Main Street\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/DigitalMainStreet\/\" \/>\n<meta property=\"article:published_time\" content=\"2018-09-18T19:15:02+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/digitalmainstreet.ca\/wp-content\/uploads\/2018\/09\/hero_2x-e1537297933983.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"796\" \/>\n\t<meta property=\"og:image:height\" content=\"642\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Google\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@digital_mainst\" \/>\n<meta name=\"twitter:site\" content=\"@digital_mainst\" \/>\n<meta name=\"twitter:label1\" content=\"\u00c9crit par\" \/>\n\t<meta name=\"twitter:data1\" content=\"Google\" \/>\n\t<meta name=\"twitter:label2\" content=\"Estimation du temps de lecture\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/digitalmainstreet.ca\\\/fr\\\/want-to-win-the-holiday-season-get-to-know-these-4-types-of-canadian-shoppers\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/digitalmainstreet.ca\\\/fr\\\/want-to-win-the-holiday-season-get-to-know-these-4-types-of-canadian-shoppers\\\/\"},\"author\":{\"name\":\"Google\",\"@id\":\"https:\\\/\\\/digitalmainstreet.ca\\\/#\\\/schema\\\/person\\\/ce151b6e5a2d1378a01b3d67ba2b60f0\"},\"headline\":\"Want to win the holiday season? 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