{"id":20099,"date":"2019-01-07T00:55:19","date_gmt":"2019-01-07T05:55:19","guid":{"rendered":"https:\/\/digitalmainstreet.ca\/?p=20099"},"modified":"2019-01-24T14:12:13","modified_gmt":"2019-01-24T19:12:13","slug":"dms-is-partnering-with-google-to-get-your-small-business-on-the-map","status":"publish","type":"post","link":"https:\/\/digitalmainstreet.ca\/fr\/dms-is-partnering-with-google-to-get-your-small-business-on-the-map\/","title":{"rendered":"DMS is Partnering with Google to Get Your Small Business On the Map ?"},"content":{"rendered":"<h2>The Hype<\/h2>\n<p>\u00a0You've likely seen or at least heard of VR headsets, that are used to play games or for viewing interactive art experiences. You know those goofy looking awkward headsets&#8230;<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-20100 size-full\" src=\"https:\/\/digitalmainstreet.ca\/wp-content\/uploads\/2019\/01\/gear-vr.gif\" alt=\"\" width=\"630\" height=\"355\" \/><\/p>\n<p>But did you know that similar technology can be utilized to showcase your small business!?\u00a0When customers search for businesses, <a href=\"https:\/\/digitalmainstreet.ca\/fr\/vendor\/google\/\">Google<\/a> returns a list of business profiles that can include store and product photos, a map, hours of operation, and even a tour of the inside of the business.<\/p>\n<p style=\"font-weight: 400;\"><span style=\"font-weight: 400;\"><a href=\"https:\/\/digitalmainstreet.ca\/fr\/vendor\/google\/\">Google<\/a> tours are the latest innovation in digital marketing and business listings. By implementing interactive 360-degree virtual reality, google tours allow potential customers to discover the ins and outs of businesses long before they ever enter the physical store.<\/span><\/p>\n<p style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">But unlike video tours, a <a href=\"https:\/\/digitalmainstreet.ca\/fr\/vendor\/google\/\">Google<\/a> tour is a combination of high-quality still images stitched together to create a 360-degree, interactive environment.<br \/>\n<\/span><\/p>\n<p>Check out the video below to see a sample of a fully\u00a0interactive restaurant\u00a0walkthrough&#8230;\u00a0<\/p>\n<p><iframe loading=\"lazy\" src=\"https:\/\/www.youtube.com\/embed\/rkD-XADOfsY?start=2&end=104\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\" data-mce-fragment=\"1\"><\/iframe><\/p>\n<h2>\nOn The Street<\/h2>\n<p>Our squad members recently visited a number of businesses along Eglinton West to assist with free digital onboarding and\u00a0targeted support. <\/p>\n<p>It's no secret that businesses along Eglinton can especially use the benefits of a digital marketing boost during the Crosstown LRT construction. But <a href=\"https:\/\/digitalmainstreet.ca\/fr\/vendor\/google\/\">Google<\/a> 360 can benefit almost any business with or without foot traffic and parking obstacles.\u00a0\u00a0<\/p>\n<blockquote>\n<p>For a business new to the world of <a href=\"https:\/\/digitalmainstreet.ca\/fr\/vendor\/google\/\">Google<\/a> listings and digital marketing, a <a href=\"https:\/\/digitalmainstreet.ca\/fr\/vendor\/google\/\">Google<\/a> tour might seem pretty cool, but ultimately overwhelming. Don't give up just yet! There are a lot of great benefits that come with a <a href=\"https:\/\/digitalmainstreet.ca\/fr\/vendor\/google\/\">Google<\/a> 360 tour and lots of folks that can help you along the way!<\/p>\n<\/blockquote>\n<p>\nAstra Florist is one of the many businesses along Eglinton to benefit from a free <a href=\"https:\/\/digitalmainstreet.ca\/fr\/vendor\/google\/\">Google<\/a> 360 image taken by Bash. <span style=\"color: #33cccc;\">Click and drag on the image below to reveal the 360 effect.\u00a0<\/span><\/p>\n<p><iframe loading=\"lazy\" style=\"border: 0;\" src=\"https:\/\/www.google.com\/maps\/embed?pb=!4v1546824292606!6m8!1m7!1sCAoSLEFGMVFpcE9JV2ZVNkNSMGVXcGhEWHZjS3JaYWFzUl9QMVJwVjdNdU1tU2Nw!2m2!1d43.6961513!2d-79.4487202!3f341.9785!4f0!5f0.7820865974627469\" width=\"600\" height=\"450\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\" data-mce-fragment=\"1\"><\/iframe><\/p>\n<p>Our squad members help main street businesses complete their <a href=\"https:\/\/digitalmainstreet.ca\/fr\/\">onboarding<\/a> and digital assessment. Aside from this initial step, the squad can also&#8230;<\/p>\n<ul>\n<li>Review their digital roadmap and recommendation and set priorities<\/li>\n<li>Provide some guidance, resources and recommendations on how businesses can progress digitally.<\/li>\n<li>Implement free and easy-to-use digital tools and technologies<\/li>\n<\/ul>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-20103 size-large\" src=\"https:\/\/digitalmainstreet.ca\/wp-content\/uploads\/2019\/01\/Screen-Shot-2019-01-06-at-9.45.16-PM-1024x308.png\" alt=\"\" width=\"840\" height=\"253\" srcset=\"https:\/\/digitalmainstreet.ca\/wp-content\/uploads\/2019\/01\/Screen-Shot-2019-01-06-at-9.45.16-PM-1024x308.png 1024w, https:\/\/digitalmainstreet.ca\/wp-content\/uploads\/2019\/01\/Screen-Shot-2019-01-06-at-9.45.16-PM-300x90.png 300w, https:\/\/digitalmainstreet.ca\/wp-content\/uploads\/2019\/01\/Screen-Shot-2019-01-06-at-9.45.16-PM-768x231.png 768w, https:\/\/digitalmainstreet.ca\/wp-content\/uploads\/2019\/01\/Screen-Shot-2019-01-06-at-9.45.16-PM-1200x361.png 1200w, https:\/\/digitalmainstreet.ca\/wp-content\/uploads\/2019\/01\/Screen-Shot-2019-01-06-at-9.45.16-PM.png 1896w\" sizes=\"auto, (max-width: 709px) 85vw, (max-width: 909px) 67vw, (max-width: 1362px) 62vw, 840px\" \/><\/p>\n<blockquote class=\"instagram-media\" style=\"background: #FFF; border: 0; border-radius: 3px; box-shadow: 0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width: 540px; min-width: 326px; padding: 0; width: calc(100% - 2px);\" data-instgrm-captioned=\"\" data-instgrm-permalink=\"https:\/\/www.instagram.com\/p\/BrvU7ftB41-\/?utm_source=ig_embed&utm_medium=loading\" data-instgrm-version=\"12\">\n<div style=\"padding: 16px;\">\n<div style=\"display: flex; flex-direction: row; align-items: center;\">\n<div style=\"background-color: #f4f4f4; border-radius: 50%; flex-grow: 0; height: 40px; margin-right: 14px; width: 40px;\">\u00a0<\/div>\n<div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center;\">\n<div style=\"background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 100px;\">\u00a0<\/div>\n<div style=\"background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; width: 60px;\">\u00a0<\/div>\n<\/div>\n<\/div>\n<div style=\"padding: 19% 0;\">\u00a0<\/div>\n<div style=\"display: block; height: 50px; margin: 0 auto 12px; width: 50px;\">\u00a0<\/div>\n<div style=\"padding-top: 8px;\">\n<div style=\"color: #3897f0; font-family: Arial,sans-serif; font-size: 14px; font-style: normal; font-weight: 550; line-height: 18px;\">View this post on Instagram<\/div>\n<\/div>\n<div style=\"padding: 12.5% 0;\">\u00a0<\/div>\n<div style=\"display: flex; flex-direction: row; margin-bottom: 14px; align-items: center;\">\n<div>\n<div style=\"background-color: #f4f4f4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(0px) translateY(7px);\">\u00a0<\/div>\n<div style=\"background-color: #f4f4f4; height: 12.5px; transform: rotate(-45deg) translateX(3px) translateY(1px); width: 12.5px; flex-grow: 0; margin-right: 14px; margin-left: 2px;\">\u00a0<\/div>\n<div style=\"background-color: #f4f4f4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(9px) translateY(-18px);\">\u00a0<\/div>\n<\/div>\n<div style=\"margin-left: 8px;\">\n<div style=\"background-color: #f4f4f4; border-radius: 50%; flex-grow: 0; height: 20px; width: 20px;\">\u00a0<\/div>\n<div style=\"width: 0; height: 0; border-top: 2px solid transparent; border-left: 6px solid #f4f4f4; border-bottom: 2px solid transparent; transform: translateX(16px) translateY(-4px) rotate(30deg);\">\u00a0<\/div>\n<\/div>\n<div style=\"margin-left: auto;\">\n<div style=\"width: 0px; border-top: 8px solid #F4F4F4; border-right: 8px solid transparent; transform: translateY(16px);\">\u00a0<\/div>\n<div style=\"background-color: #f4f4f4; flex-grow: 0; height: 12px; width: 16px; transform: translateY(-4px);\">\u00a0<\/div>\n<div style=\"width: 0; height: 0; border-top: 8px solid #F4F4F4; border-left: 8px solid transparent; transform: translateY(-4px) translateX(8px);\">\u00a0<\/div>\n<\/div>\n<\/div>\n<p style=\"margin: 8px 0 0 0; padding: 0 4px;\"><a style=\"color: #000; font-family: Arial,sans-serif; font-size: 14px; font-style: normal; font-weight: normal; line-height: 17px; text-decoration: none; word-wrap: break-word;\" href=\"https:\/\/www.instagram.com\/p\/BrvU7ftB41-\/?utm_source=ig_embed&utm_medium=loading\" target=\"_blank\" rel=\"noopener\">We are still accepting entries for our \u2018Holiday Window Display Contest\u2019 until the new year. Open to any Main Street business in Ontario. Tag us and use #digitalmainstreet to enter ? or fill out the form bit.ly\/holidaywindow2018 Winner will receive a free 1:1 session with one of our squad member. ? This quick clip is from a recent visit to @astraflorists in @york_eglinton_bia. Susan and Sandra have put together a beautiful holiday window display. ???? Watch for more clips, photos and a feature article on how shops along Eglinton are adopting tech in the new year! ? #digitalmainstreet #geekout #tech #marketing #happyholidays #toronto #yyz #ontario #eglintonwest @metrolinx @eglintonway @eglintonwestto<\/a><\/p>\n<p style=\"color: #c9c8cd; font-family: Arial,sans-serif; font-size: 14px; line-height: 17px; margin-bottom: 0; margin-top: 8px; overflow: hidden; padding: 8px 0 7px; text-align: center; text-overflow: ellipsis; white-space: nowrap;\">A post shared by <a style=\"color: #c9c8cd; font-family: Arial,sans-serif; font-size: 14px; font-style: normal; font-weight: normal; line-height: 17px;\" href=\"https:\/\/www.instagram.com\/digitalmainstreet\/?utm_source=ig_embed&utm_medium=loading\" target=\"_blank\" rel=\"noopener\"> Digital Main Street<\/a> (@digitalmainstreet) on <time style=\"font-family: Arial,sans-serif; font-size: 14px; line-height: 17px;\" datetime=\"2018-12-23T18:33:58+00:00\">Dec 23, 2018 at 10:33am PST<\/time><\/p>\n<\/div>\n<\/blockquote>\n<p><script async src=\"\/\/www.instagram.com\/embed.js\"><\/script><\/p>\n<p>&nbsp;<\/p>\n<p>DMS Squad Members are also \u201cTrusted Verifiers\u201d with <a href=\"https:\/\/digitalmainstreet.ca\/fr\/vendor\/google\/\">Google,<\/a> giving them the unique ability to add or edit business information in <a href=\"https:\/\/digitalmainstreet.ca\/fr\/vendor\/google\/\">Google<\/a> My Business \u2013 literally putting businesses on the map.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-20101 size-full\" src=\"https:\/\/digitalmainstreet.ca\/wp-content\/uploads\/2019\/01\/dinnerspots.gif\" alt=\"\" width=\"540\" height=\"304\" \/><\/p>\n<h2>Okay, But How Does This Help Me?<\/h2>\n<p><span style=\"font-weight: 400;\">If you have ever needed directions to an unfamiliar location, chances are you have used <a href=\"https:\/\/digitalmainstreet.ca\/fr\/vendor\/google\/\">Google<\/a> Maps. The popularity of this service has increased by leaps and bounds since its inception. More and more users are using Google Maps on their smartphones. 20% of Google searches are for local information. <a href=\"http:\/\/goo.gl\/13S6ce\">Google reports<\/a>\u00a0that consumers use a mapping product to find the business they want 44 percent of the time, with 41 percent of those searches resulting in a visit to the physical store.<\/span><\/p>\n<h2>What are the benefits?<\/h2>\n<p dir=\"ltr\">1) Accessibility + Engagement: Tons of potential customers are looking for places to eat, play and shop on the weekends, but they are also unsure about operating hours, as many places are closed. These hours can be easily found on a <a href=\"https:\/\/digitalmainstreet.ca\/fr\/vendor\/google\/\">Google<\/a> My Business listing. Online success is largely measured by engagement. The virtual tour is a new interactive element that holds people\u2019s attention longer. It gives the viewer control of the experience by letting them \u201clook around\u201d and explore as they wish. An individual can explore the business from wherever they are most comfortable, at any time before planning a visit.\u00a0<\/p>\n<p dir=\"ltr\">2) Competitive Advantage:\u00a0When it comes to local businesses,\u00a097 percent of people\u00a0search online before making a decision. A <a href=\"https:\/\/digitalmainstreet.ca\/fr\/vendor\/google\/\">Google<\/a> tour enhances the ranking of online presence where that 97 percent are searching, allowing your business to get discovered more easily and frequently.\u00a0Listings with photos and a virtual tour are twice as likely to generate interest.<\/p>\n<p dir=\"ltr\">3) It Bridges Communication Gaps: GMB can answers questions\u00a0customers may have about your business that simple text can\u2019t answer. Plus the tour lives right inside your <a href=\"https:\/\/digitalmainstreet.ca\/fr\/vendor\/google\/\">Google<\/a> Business Listing, which includes all the pertinent facts about your business, reinforcing everything a potential customer would need to know to do business with you.<\/p>\n<p dir=\"ltr\">4) It's Hip and Cost Effective! Having a 360-degree virtual reality search element that's even compatible with VR devices is actually kind of amazing. Most folks won't ever use it this way, but this small feature keeps you at the top of the modern marketing game and without breaking your budget. It enables you to connect with future generations.\u00a0After the initial cost of creating a Google tour, there are no hosting or maintenance fees. The tour lives on <a href=\"https:\/\/digitalmainstreet.ca\/fr\/vendor\/google\/\">Google<\/a> maps and continues to generate interest long after your initial investment.<\/p>\n<h2>What Kind of Businesses Benefit Most From Google 360 Virtual Business Tours?<\/h2>\n<p>Almost any business with a physical office space will benefit from a high-definition <a href=\"https:\/\/digitalmainstreet.ca\/fr\/vendor\/google\/\">Google<\/a> Virtual Tour but especially:<\/p>\n<p>&gt; Restaurants<\/p>\n<p>&gt; Banks<\/p>\n<p>&gt; Medical offices<\/p>\n<p>&gt; Hotels<\/p>\n<p>&gt; Car dealers<\/p>\n<p>&gt; Corporate offices<\/p>\n<p>&gt; Storefront businesses<\/p>\n<p>&gt; Retail businesses<\/p>\n<p>&gt; Manufacturing facilities<\/p>\n<p>&gt; Any business with a showroom<\/p>\n<h2>How Do You Get a Google Virtual Tour?<\/h2>\n<p>In order to get a <a href=\"https:\/\/digitalmainstreet.ca\/fr\/vendor\/google\/\">Google<\/a> 360 Virtual Tour, you have to get one through a <a href=\"https:\/\/digitalmainstreet.ca\/fr\/vendor\/google\/\">Google<\/a> Trusted Photographer or Agency. <a href=\"https:\/\/digitalmainstreet.ca\/fr\/vendor\/google\/\">Google<\/a> only allows individuals and agencies enrolled in this program to upload these panoramic tours directly into <a href=\"https:\/\/digitalmainstreet.ca\/fr\/vendor\/google\/\">Google<\/a> Maps.<\/p>\n<p>Our squad offers free setup of this service, however, if we're not currently servicing your area you can still connect with a local specialist to facilitate this process for you.\u00a0<\/p>\n<p>&nbsp;<\/p>\n<p>\u27a1\ufe0f <a href=\"https:\/\/digitalmainstreet.ca\/fr\/case-studies\/\">Learn more about how small businesses in Ontario are using digital tech, tools, and services like Google 360<\/a>\u00a0<\/p>\n<p>\u27a1\ufe0f <a href=\"https:\/\/digitalmainstreet.ca\/fr\/ontario\/\">Apply for the $2,500 OBIAA grant which can help cover the costs of any eligible expenses towards any eligible costs, including web development, digital marketing, training, software, and hardware!<\/a><\/p>\n<p>\u27a1\ufe0f <a href=\"https:\/\/digitalmainstreet.ca\/fr\/news\/\">Geek out a little while you dive into our latest blog articles<\/a><\/p>\n<p>\u27a1\ufe0f <a href=\"http:\/\/eepurl.com\/dgi4Bb\">Stay up to date by signing up for our 2x monthly newsletter.<\/a><\/p>\n<p style=\"text-align: left;\">\u27a1\ufe0f<a href=\"https:\/\/digitalmainstreet.ca\/fr\/events\/\"> Attend upcoming workshops, boot camps, and other networking events.<\/a><\/p>\n<p>\u27a1\ufe0f <a href=\"https:\/\/digitalmainstreet.ca\/fr\/tools\/\">Check out our how-to guides, tutorials, and other helpful tools.<\/a><\/p>\n<p>\u27a1\ufe0f<a href=\"https:\/\/digitalmainstreet.ca\/fr\/vendor-directory\/\">Connect with experts, service providers, and more through our vendor directory.<\/a><\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>","protected":false},"excerpt":{"rendered":"<p>The Hype \u00a0You&#8217;ve likely seen or at least heard of VR headsets, that are used to play games or for viewing interactive art experiences. You know those goofy looking awkward headsets&#8230; But did you know that similar technology can be utilized to showcase your small business!?\u00a0When customers search for businesses, Google returns a list of [&hellip;]<\/p>\n","protected":false},"author":1163,"featured_media":20101,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[615],"tags":[],"class_list":["post-20099","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-seo"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.4 (Yoast SEO v27.4) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>DMS is Partnering with Google to Get Your Small Business On the Map ? - Digital Main Street<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/digitalmainstreet.ca\/fr\/dms-is-partnering-with-google-to-get-your-small-business-on-the-map\/\" \/>\n<meta property=\"og:locale\" content=\"fr_CA\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"DMS is Partnering with Google to Get Your Small Business On the Map ?\" \/>\n<meta property=\"og:description\" content=\"The Hype \u00a0You&#039;ve likely seen or at least heard of VR headsets, that are used to play games or for viewing interactive art experiences. 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