{"id":212855,"date":"2022-11-07T14:12:28","date_gmt":"2022-11-07T19:12:28","guid":{"rendered":"https:\/\/digitalmainstreet.ca\/?p=212855"},"modified":"2022-11-07T15:53:47","modified_gmt":"2022-11-07T20:53:47","slug":"three-canadian-coffee-entrepreneurs-on-what-helps-their-businesses-thrive","status":"publish","type":"post","link":"https:\/\/digitalmainstreet.ca\/fr\/three-canadian-coffee-entrepreneurs-on-what-helps-their-businesses-thrive\/","title":{"rendered":"Three Canadian Coffee Entrepreneurs on What Helps their Businesses Thrive"},"content":{"rendered":"

When it comes to opening and running a coffee business, many factors can contribute to success. Perhaps you\u2019ve come up with a killer\u00a0marketing plan<\/a>. Maybe you\u2019ve found the\u00a0perfect location<\/a>. You\u2019ve checked off everything on the\u00a0list of items you need to operate your business<\/a>. But what else can you do to help grow your business in a crowded marketplace? Here, three Canadian\u00a0Square<\/a>\u00a0sellers and coffee entrepreneurs share what helps their businesses thrive.<\/p>\n

Focusing on community<\/h2>\n

Julian Zadorozny has lived in Toronto\u2019s Annex neighbourhood for decades, so when it came to choosing a location for\u00a0Chaveta Coffee<\/a>, he and his wife and co-owner, Michelle Conte, knew exactly where they wanted to be. \u201cOur neighbourhood is really such a special community,\u201d said Zadorozny. \u201cWe\u2019re technically on a main street, but we\u2019re also on the corner of a quiet residential avenue. We get a lot of foot traffic, because we are next door to a laundromat and there\u2019s a bus stop outside our door. We also get a lot of word-of-mouth referrals \u2014 people coming from different parts of the city because they heard about us through our regular neighbourhood customers, who couldn\u2019t be more supportive of us.\u201d<\/p>\n

Chaveta Coffee is also a few doors down from\u00a0The Lighthouse<\/a>, a local food bank to which the cafe makes donations to during winter months. \u201cOur business is committed to helping people in our community as much as we can,\u201d said Zadorozny. \u201cWe opened right before COVID-19, and we could not have survived the pandemic without the help of our customers and our neighbours.\u201d In an effort to bring people together and support the shops and restaurants located on the same stretch of Bathurst Street, Chaveta recently hosted their first event with\u00a0The Moto Social<\/a>, which drew hundreds of motorcycle enthusiasts to the neighbourhood. \u201cThe Moto Social\u2019s mandate is to connect people in local communities, which is totally in line with our philosophy,\u201d said Zadorozny. \u201cOur first event with them was a huge success, and I hope we can do more in the future.\u201d<\/p>\n

Entering the world of eCommerce<\/h2>\n

Like many Canadians, pastry chef and recipe developer Natascha Schwarzer was laid off from her job at the start of the COVID-19 pandemic. \u201cThere are not a lot of options for a chocolatier recipe developer in Calgary,\u201d said Schwarzer, \u201cso I needed to figure out something new for myself.\u201d What she figured out was the recipe for\u00a0Beans to Bites<\/a>, a confection like a chocolate bar, but made with coffee, not cocoa. \u201cI wanted to make something totally different from what was already out there. People love coffee, and I figured I\u2019d start experimenting with it. After about six months I figured out the final product, and now we offer Beans to Bites in four flavours.\u201d<\/p>\n

When it came to actually selling her product, Schwarzer wanted to offer customers a chance to buy online, but she did not know where to start when it came to eCommerce. Then she saw an ad for\u00a0Digital Main Street<\/a>\u2019s\u00a0shopHERE powered by Google program<\/a>, which creates online stores and advises independent small businesses and artists at no cost. \u201cInitially, I thought it was too good to be true, it must be dodgy,\u201d she said. \u201cBut I noticed it was affiliated with the government, so I thought I\u2019d check it out.\u201d Schwarzer joined the program and found it extremely helpful. \u201cThe program is made up of such helpful information for small businesses. Being able to ask my advisor questions and have them answered was amazing. They could always point me in the right direction. Before, I did not have the first clue about\u00a0Boutique eCom<\/a>. Now, 50% of my sales come from my\u00a0online store<\/a>, and I even sell wholesale to a cafe in Ontario. I wouldn\u2019t have been able to get there without Digital Main Street.\u201d<\/p>\n

When not selling Beans to Bites online, Schwarzer can often be found at farmers markets. \u201cI started going to farmers markets thinking that everyone would be using cash, so I didn\u2019t need to worry about accepting cards. That was a mistake, and I lost out on a lot of sales.\u201d Schwarzer said it was her colleagues working in the markets that convinced her to sign up with Square. \u201cI thought maybe my operation wasn\u2019t big enough to go with Square, but about 90% of the vendors I\u2019d see at the markets used Square\u00a0hardware<\/a>, so I went for it. It\u2019s fantastically easy to use, and both my website and my online store were built using Square. I\u2019d highly recommend it to anyone starting out in eCommerce.\u201d<\/p>\n

Pursuing partnerships<\/h2>\n

Geoff Polci, award-winning owner and founder of\u00a0Stereo Coffee Roasters<\/a>, an independent specialty coffee roasting company in Toronto, ON, was a professional coffee roaster with several cafes and over a decade of experience under his belt when he first met St\u00e9phane Desch\u00eanes while doing a latte art demonstration at the\u00a0Restaurants Canada Show<\/a>. Desch\u00eanes, owner and operator at\u00a0Bare Oaks Family Naturist Park<\/a>, encouraged Polci to visit the park sometime. \u201cAround the end of 2021, I was looking to try something different,\u201d said Polci. \u201cAnd I finally took him up on his offer.\u201d Naturism, which is the practice of complete nudity in a social setting, was a bit of a departure for the usually shy Polci, but he liked Bare Oaks so much that he became a member of the park.<\/p>\n

It wasn\u2019t long afterwards that he and Desch\u00eanes had the idea to create a coffee blend inspired by Naturism. What might seem like an unusual pairing between making coffee and living a clothes-free lifestyle made a lot of sense to Polci, and he came up with\u00a0Bare Blend<\/a>. \u201cNaturists like to spend their time in their natural, unclothed state, and they asked us for a coffee that was as real as they are. Bare Blend is a roast which exposes the authenticity of the bean and uncovers true coffee flavours,\u201d said Polci, adding that the naturists\u2019 supportive and enthusiastic approach to coffee fits well with Stereo\u2019s own values of producing sustainable, fair trade artisanal coffee. \u201cQuality in what we consume is both a part of the enhanced sensory experience of naturism, as well as the living-a-more-natural-life aspect,\u201d said Desch\u00eanes. \u201cDrinking coffee is also associated with sociability and sharing, which goes well with our park\u2019s strong community environment.\u201d<\/p>\n

The partnership with Bare Oaks has generated both attention and new customers for Stereo Coffee Roasters. They recently celebrated\u00a0International Coffee Day<\/a>\u00a0at the park\u2019s restaurant, which hosted a coffee tasting to mark the occasion. \u201cAll of the espresso drinks at\u00a0Bare Bistro<\/a>\u00a0are made with Bare Blend, and the coffee is available for sale at the Bare Boutique,\u201d said Polci. \u201cIt\u2019s been a great collaboration, and St\u00e9phane and I even went on a\u00a0national radio show<\/a>\u00a0to discuss our partnership,\u201d said Polci. \u201cI think that as a small business owner you need to think outside the box sometimes. There are opportunities everywhere \u2014 you just need to look out for them.\u201d<\/p>","protected":false},"excerpt":{"rendered":"

When it comes to opening and running a coffee business, many factors can contribute to success. Perhaps you\u2019ve come up with a killer\u00a0marketing plan. Maybe you\u2019ve found the\u00a0perfect location. You\u2019ve checked off everything on the\u00a0list of items you need to operate your business. But what else can you do to help grow your business in […]<\/p>\n","protected":false},"author":33582,"featured_media":212858,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-212855","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized"],"acf":[],"yoast_head":"\nThree Canadian Coffee Entrepreneurs on What Helps their Businesses Thrive - Digital Main Street<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/squareup.com\/ca\/en\/townsquare\/canadian-coffee-entrepreneurs-on-what-helps-their-businesses-thrive\" \/>\n<meta property=\"og:locale\" content=\"fr_CA\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Three Canadian Coffee Entrepreneurs on What Helps their Businesses Thrive\" \/>\n<meta property=\"og:description\" content=\"When it comes to opening and running a coffee business, many factors can contribute to success. 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