{"id":214531,"date":"2022-11-15T16:07:56","date_gmt":"2022-11-15T21:07:56","guid":{"rendered":"https:\/\/digitalmainstreet.ca\/?p=214531"},"modified":"2022-11-15T16:07:56","modified_gmt":"2022-11-15T21:07:56","slug":"3-instagram-reels-to-help-small-businesses-prepare-for-holiday-sales","status":"publish","type":"post","link":"https:\/\/digitalmainstreet.ca\/fr\/3-instagram-reels-to-help-small-businesses-prepare-for-holiday-sales\/","title":{"rendered":"3 Instagram Reels to help small businesses prepare for holiday sales"},"content":{"rendered":"<div class=\"_8h58 _21op _8h5d _8h5l\">\n<div class=\"_9bhp _9bhq _9bhs _9bh0 _9bh9 _9bhv _9998 _21op _9mp7 _8h4l\">\n<div class=\"_9bho _9bin _9bhf _9bj3\">\n<div class=\"_8l6v\">\n<div class=\"_8l_f _52ju\">\n<p>The holiday season has officially begun. Is your business ready to make the most of it? Consumers are planning their holiday shopping early. In a Meta study, 40% of people surveyed start shopping in November and 21% in October.<span class=\"_8siu\" data-hover=\"tooltip\" data-tooltip-content=\" &quot;Meta Seasonal Holidays Study&quot; by YouGov (Meta-commissioned online study of 1561 people aged 18+ in US), Dec 2021. For sourcing and methodology for previous waves, please see methodology tab.\"><sup class=\"_8siv\">1<\/sup><\/span>\u00a0Planning and posting your content in advance can get you ahead this holiday season. Below, we walk you through what you can work on today to help set your business up for success.<\/p>\n<div class=\"_8l6y\">\u00a0<\/div>\n<h3>\u00a01. Create content now to get ahead of the busy shopping season.<\/h3>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"_8h58 _21op _8h5d _8h5l\">\n<div class=\"_9bhp _9bhq _9bhs _9bh0 _9bh9 _9bhv _9998 _21op _9mp7 _8h4l\">\n<div class=\"_9bho _9bin _9bhf _9bj3\">\n<div class=\"_8l6v\">\n<div class=\"_9bhp _9bhq _9bhs _9bh0 _9bhv _9998 _21op _9mp7 _8h4l _90hc _90h7\">\n<div class=\"_9bho _9bil _9bhd _9bj3\">\n<div class=\"_90h5 _21op\">\n<div class=\"_9xu4 _21op _9xu5 _9xu6 _9xu7 _9xu8 _9xv7 _9xv8 _9xva _9xv9\">\n<div class=\"_9bho _9bir _9bhj _9bj3\">\n<div class=\"_8l_f\">\n<p>Get ahead of the holidays by planning your content now. To start, identify what you want to accomplish during this time period. Be clear and focused on the big things you want to accomplish versus trying to do it all. Then, use your insights to understand the type of content that resonates most with your audience. Use poll, quiz and question stickers on\u00a0<a class=\"_8vc0 _8ikt _9y_a\" href=\"https:\/\/l.facebook.com\/l.php?u=https%3A%2F%2Fbusiness.instagram.com%2Finstagram-reels%3Ffbclid%3DIwAR1tdi3h7U6c9gWkgNZO6iei3CpzpcszzM3J6XZ7PXKS3-_pN3rW92d8Ksw&h=AT2F7a1Gmml7lYRX58FqL382indGDLoqWILHNQ1x_kpuQTfWUYdc6yOnWNf0U0ricAcxoJOhRHDQX6K8esr-HgrbM9PssyBab1qNrd6s02Mf5qjV-ex2Ik_I32RWOTydaDU\" target=\"_self\" rel=\"nofollow noopener\" data-clickable=\"true\" data-ms=\"{&quot;creative&quot;:&quot;link&quot;}\" data-lynx-mode=\"asynclazy\">Instagram Reels<\/a>\u00a0ou\u00a0<a class=\"_8vc0 _8ikt _9y_a\" href=\"https:\/\/l.facebook.com\/l.php?u=https%3A%2F%2Fbusiness.instagram.com%2Finstagram-stories%3Ffbclid%3DIwAR1_yREEZ7eHe8FGllI-ULt18fItu-74hn_y7v634mn9Z_u3E11e7FszLAA&h=AT3uyP7GHOfyOJSJUiauOiPLxqjYvoiiHCGbCRyC051gxZHqiEE90B18iqyf2LZIiri5qWvdNQcqHgikAXg0AyLkmu4ZD6RMkULHjCqrSCkPeGHuVyObxqUa71u-9XgaR2M\" target=\"_self\" rel=\"nofollow noopener\" data-clickable=\"true\" data-ms=\"{&quot;creative&quot;:&quot;link&quot;}\" data-lynx-mode=\"asynclazy\">Stories<\/a>\u00a0to find themes on what your audience wants to see. Searching keywords and hashtags will also help show what similar brands are sharing and what\u2019s trending in your industry.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"_9bho _9bil _9bhd _9bj3\">\n<div class=\"_90h6 _21op\">\n<div class=\"_9xu4 _21op _9xu5 _9xu6 _9xu7 _9xu8 _9xv7 _9xv8 _9xva _9xv9\">\n<div class=\"_8in3 _21op _8n4b _21op\">\n<div id=\"u_0_3_jo\" class=\"fb-video _9qls fb_iframe_widget fb_iframe_widget_fluid\" data-href=\"https:\/\/www.facebook.com\/watch\/?v=2115796228605754\" data-width=\"auto\" data-allowfullscreen=\"1\" data-show-caption=\"1\" data-lazy=\"1\">\n<div class=\"_8h58 _21op _8h5d _8h5l\">\n<div class=\"_9bhp _9bhq _9bhs _9bh0 _9bh9 _9bhv _9998 _21op _9mp7 _8h4l\">\n<div class=\"_9bho _9bin _9bhf _9bj3\">\n<div class=\"_8l6v\">\n<div class=\"_9bhp _9bhq _9bhs _9bh0 _9bhv _9998 _21op _9mp7 _8h4l _90hc _90h7\">\n<div class=\"_9bho _9bil _9bhd _9bj3\">\n<div class=\"_90h6 _21op\">\n<div class=\"_9xu4 _21op _9xu5 _9xu6 _9xu7 _9xu8 _9xv7 _9xv8 _9xva _9xv9\">\n<div class=\"_8in3 _21op _8n4b _21op\">\n<div id=\"u_0_3_jo\" class=\"fb-video _9qls fb_iframe_widget fb_iframe_widget_fluid\" data-href=\"https:\/\/www.facebook.com\/watch\/?v=2115796228605754\" data-width=\"auto\" data-allowfullscreen=\"1\" data-show-caption=\"1\" data-lazy=\"1\"><iframe loading=\"lazy\" style=\"border: none; overflow: hidden;\" src=\"https:\/\/www.facebook.com\/plugins\/video.php?href=https%3A%2F%2Fwww.facebook.com%2FMetaforBusiness%2Fvideos%2F2115796228605754%2F&show_text=0&width=380\" width=\"380\" height=\"476\" frameborder=\"0\" scrolling=\"no\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"_8h58 _21op _8h5d _8h5l\">\n<div class=\"_9bhp _9bhq _9bhs _9bh0 _9bh9 _9bhv _9998 _21op _9mp7 _8h4l\">\n<div class=\"_9bho _9bin _9bhf _9bj3\">\n<div class=\"_8l6v\">\n<div class=\"_8l_f _52ju\">\u00a0<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"_8h58 _21op _8h5d _8h5l\">\n<div class=\"_9bhp _9bhq _9bhs _9bh0 _9bh9 _9bhv _9998 _21op _9mp7 _8h4l\">\n<div class=\"_9bho _9bin _9bhf _9bj3\">\n<div class=\"_8l6v\">\n<div class=\"_8l_f _52ju\">\n<p>Insights, plus your goals, will give you a good idea on where to start building a content calendar. We recommend that you use Marketing Planner in\u00a0<a class=\"_8vc0 _8ikt _9y_a\" href=\"https:\/\/www.facebook.com\/business\/tools\/meta-business-suite\" target=\"_self\" data-clickable=\"true\" data-ms=\"{&quot;creative&quot;:&quot;link&quot;}\" rel=\"noopener\">Meta Business Suite<\/a>\u00a0to plan your multi-content marketing efforts by sketching out the content and timing, assigning tasks, allocating budgets and finalizing publishing. Also, If you\u2019re creating content across Facebook and Instagram, you can better manage all of your assets by using\u00a0<a class=\"_8vc0 _8ikt _9y_a\" href=\"https:\/\/business.facebook.com\/latest\/creative_assets\" target=\"_self\" data-clickable=\"true\" data-ms=\"{&quot;creative&quot;:&quot;link&quot;}\" rel=\"noopener\">File Manager<\/a>\u00a0in Meta Business Suite to create posts and stories. If you need inspiration and content ideas, check out the\u00a0<a class=\"_8vc0 _8ikt _9y_a\" href=\"https:\/\/www.facebook.com\/business\/small-business\/creative-refinery\" target=\"_self\" data-clickable=\"true\" data-ms=\"{&quot;creative&quot;:&quot;link&quot;}\" rel=\"noopener\">creative resource web page<\/a>\u00a0where you can see content ideas from businesses like yours. Speaking of video\u2026<\/p>\n<p>&nbsp;<\/p>\n<h3>2. Create mobile-friendly video ads to help reach holiday shoppers on the go.<\/h3>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"_8h58 _21op _8h5d _8h5l\">\n<div class=\"_9bhp _9bhq _9bhs _9bh0 _9bh9 _9bhv _9998 _21op _9mp7 _8h4l\">\n<div class=\"_9bho _9bin _9bhf _9bj3\">\n<div class=\"_8l6v\">\n<div class=\"_9bhp _9bhq _9bhs _9bh0 _9bhv _9998 _21op _9mp7 _8h4l _90hc _90h7\">\n<div class=\"_9bho _9bil _9bhd _9bj3\">\n<div class=\"_90h5 _21op\">\n<div class=\"_9xu4 _21op _9xu5 _9xu6 _9xu7 _9xu8 _9xv7 _9xv8 _9xva _9xv9\">\n<div class=\"_9bho _9bir _9bhj _9bj3\">\n<div class=\"_8l_f\">\n<p>Create mobile-friendly videos to help capture your existing audience's attention and drive discovery from potential holiday shoppers.<span class=\"_8siu\" data-hover=\"tooltip\" data-tooltip-content=\"&quot;Facebook access penetration 2022, by device&quot; by Statista, Jun 2022.\"><sup class=\"_8siv\">2<\/sup><\/span>\u00a0Mobile-friendly videos are typically short form (less than 15 seconds long) and\/or vertically oriented (4:5 or 9:16 aspect ratio). Campaigns that add mobile-friendly videos to existing campaigns can help drive sales, reach and followers at a lower CPA.<span class=\"_8siu\" style=\"cursor: help; box-sizing: border-box;\" data-hover=\"tooltip\" data-tooltip-content=\"Regression analyses performed on Metadata for ~1 million Lead ads and ~600k click-to-conversation ads with &gt;1k impressions that were served between Nov. 1, 2019 and April 21, 2021, across all regions and verticals. Research findings do not guarantee future performance.\"><sup class=\"_8siv\">3<\/sup><\/span><\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"_9bho _9bil _9bhd _9bj3\">\n<div class=\"fb-video _9qls fb_iframe_widget fb_iframe_widget_fluid\" data-href=\"https:\/\/www.facebook.com\/watch\/?v=959497648343837\" data-width=\"auto\" data-allowfullscreen=\"1\" data-show-caption=\"1\" data-lazy=\"1\"><iframe loading=\"lazy\" style=\"border: none; overflow: hidden;\" src=\"https:\/\/www.facebook.com\/plugins\/video.php?href=https%3A%2F%2Fwww.facebook.com%2FMetaforBusiness%2Fvideos%2F959497648343837%2F&show_text=0&width=380\" width=\"380\" height=\"476\" frameborder=\"0\" scrolling=\"no\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"_8h58 _21op _8h5d _8h5l\">\n<div class=\"_9bhp _9bhq _9bhs _9bh0 _9bh9 _9bhv _9998 _21op _9mp7 _8h4l\">\n<div class=\"_9bho _9bin _9bhf _9bj3\">\n<div class=\"_8l6v\">\n<div class=\"_8l_f _52ju\">\n<p>More people are spending time watching short-form videos. Video overall makes up 50% of the time that people spend on Facebook,<span class=\"_8siu\" data-hover=\"tooltip\" data-tooltip-content=\"Meta earnings call, Q1 2022.\"><sup class=\"_8siv\">4<\/sup><\/span>\u00a0and there has been a 30% increase in time spent on Reels across Facebook and Instagram.<span class=\"_8siu\" data-hover=\"tooltip\" data-tooltip-content=\"Meta earnings call, Q2 2022.\"><sup class=\"_8siv\">5<\/sup><\/span>\u00a0Here\u2019s a big tip: save time (and money!) by using existing assets to make new video ads with Ads Manager's\u00a0<a class=\"_8vc0 _8ikt _9y_a\" href=\"https:\/\/www.facebook.com\/business\/help\/1562296953875361?id=603833089963720\" target=\"_self\" data-clickable=\"true\" data-ms=\"{&quot;creative&quot;:&quot;link&quot;}\" rel=\"noopener\">Video Creation Kit<\/a>. Don\u2019t forget to add a clear call-to-action that indicates what you want your audience to do next.<\/p>\n<p>&nbsp;<\/p>\n<h3>3. Create a great customer service experience.<\/h3>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"_8h58 _21op _8h5d _8h5l\">\n<div class=\"_9bhp _9bhq _9bhs _9bh0 _9bh9 _9bhv _9998 _21op _9mp7 _8h4l\">\n<div class=\"_9bho _9bin _9bhf _9bj3\">\n<div class=\"_8l6v\">\n<div class=\"_9bhp _9bhq _9bhs _9bh0 _9bhv _9998 _21op _9mp7 _8h4l _90hc _90h7\">\n<div class=\"_9bho _9bil _9bhd _9bj3\">\n<div class=\"_90h5 _21op\">\n<div class=\"_9xu4 _21op _9xu5 _9xu6 _9xu7 _9xu8 _9xv7 _9xv8 _9xva _9xv9\">\n<div class=\"_9bho _9bir _9bhj _9bj3\">\n<div class=\"_8l_f\">\n<p>A positive customer service experience can turn a potential customer into a loyal one.<\/p>\n<p><iframe loading=\"lazy\" style=\"border: none; overflow: hidden;\" src=\"https:\/\/www.facebook.com\/plugins\/video.php?href=https%3A%2F%2Fwww.facebook.com%2FMetaforBusiness%2Fvideos%2F3188646681446278%2F&show_text=0&width=267\" width=\"267\" height=\"476\" frameborder=\"0\" scrolling=\"no\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p>Just like you\u2019d want to be welcomed in a brick-and-mortar store, set up automated greetings in WhatsApp and Meta Business Suite. You can include things like updates to holiday shipping, hours of operation and when they can expect a reply. Remember, an automated message should still express your brand\u2019s voice\u2014add some emojis or a holiday pun to give your message personality. Effectively and efficiently communicating with your customers can help increase customer loyalty, ease concerns and even close sales.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>The holiday season has officially begun. Is your business ready to make the most of it? Consumers are planning their holiday shopping early. In a Meta study, 40% of people surveyed start shopping in November and 21% in October.1\u00a0Planning and posting your content in advance can get you ahead this holiday season. Below, we walk [&hellip;]<\/p>\n","protected":false},"author":15466,"featured_media":214533,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[600],"tags":[15313,22035,511],"class_list":["post-214531","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-social-media","tag-holiday","tag-meta","tag-social-media"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.1 (Yoast SEO v27.1.1) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>3 Instagram Reels to help small businesses prepare for holiday sales - Digital Main Street<\/title>\n<meta name=\"description\" content=\"The holiday season has officially begun. Is your business ready to make the most of it?The holiday season has officially begun. Is your business ready to make the most of it?\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/digitalmainstreet.ca\/fr\/3-instagram-reels-to-help-small-businesses-prepare-for-holiday-sales\/\" \/>\n<meta property=\"og:locale\" content=\"fr_CA\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"3 Instagram Reels to help small businesses prepare for holiday sales\" \/>\n<meta property=\"og:description\" content=\"The holiday season has officially begun. Is your business ready to make the most of it?The holiday season has officially begun. Is your business ready to make the most of it?\" \/>\n<meta property=\"og:url\" content=\"https:\/\/digitalmainstreet.ca\/fr\/3-instagram-reels-to-help-small-businesses-prepare-for-holiday-sales\/\" \/>\n<meta property=\"og:site_name\" content=\"Digital Main Street\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/DigitalMainStreet\/\" \/>\n<meta property=\"article:published_time\" content=\"2022-11-15T21:07:56+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/digitalmainstreet.ca\/wp-content\/uploads\/2022\/11\/310919907_1111185402842994_7292754427009018469_n.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"800\" \/>\n\t<meta property=\"og:image:height\" content=\"533\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Meta\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@digital_mainst\" \/>\n<meta name=\"twitter:site\" content=\"@digital_mainst\" \/>\n<meta name=\"twitter:label1\" content=\"\u00c9crit par\" \/>\n\t<meta name=\"twitter:data1\" content=\"Meta\" \/>\n\t<meta name=\"twitter:label2\" content=\"Estimation du temps de lecture\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/digitalmainstreet.ca\/fr\/3-instagram-reels-to-help-small-businesses-prepare-for-holiday-sales\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/digitalmainstreet.ca\/fr\/3-instagram-reels-to-help-small-businesses-prepare-for-holiday-sales\/\"},\"author\":{\"name\":\"Meta\",\"@id\":\"https:\/\/digitalmainstreet.ca\/#\/schema\/person\/44c1e0145ecc5d4d49b5e61585e4db0c\"},\"headline\":\"3 Instagram Reels to help small businesses prepare for holiday sales\",\"datePublished\":\"2022-11-15T21:07:56+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/digitalmainstreet.ca\/fr\/3-instagram-reels-to-help-small-businesses-prepare-for-holiday-sales\/\"},\"wordCount\":543,\"publisher\":{\"@id\":\"https:\/\/digitalmainstreet.ca\/#organization\"},\"image\":{\"@id\":\"https:\/\/digitalmainstreet.ca\/fr\/3-instagram-reels-to-help-small-businesses-prepare-for-holiday-sales\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/digitalmainstreet.ca\/wp-content\/uploads\/2022\/11\/310919907_1111185402842994_7292754427009018469_n.jpg\",\"keywords\":[\"Holiday\",\"Meta\",\"Social Media\"],\"articleSection\":[\"Social Media\"],\"inLanguage\":\"fr-CA\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/digitalmainstreet.ca\/fr\/3-instagram-reels-to-help-small-businesses-prepare-for-holiday-sales\/\",\"url\":\"https:\/\/digitalmainstreet.ca\/fr\/3-instagram-reels-to-help-small-businesses-prepare-for-holiday-sales\/\",\"name\":\"3 Instagram Reels to help small businesses prepare for holiday sales - Digital Main Street\",\"isPartOf\":{\"@id\":\"https:\/\/digitalmainstreet.ca\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/digitalmainstreet.ca\/fr\/3-instagram-reels-to-help-small-businesses-prepare-for-holiday-sales\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/digitalmainstreet.ca\/fr\/3-instagram-reels-to-help-small-businesses-prepare-for-holiday-sales\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/digitalmainstreet.ca\/wp-content\/uploads\/2022\/11\/310919907_1111185402842994_7292754427009018469_n.jpg\",\"datePublished\":\"2022-11-15T21:07:56+00:00\",\"description\":\"The holiday season has officially begun. 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