{"id":215182,"date":"2022-11-18T11:05:38","date_gmt":"2022-11-18T16:05:38","guid":{"rendered":"https:\/\/digitalmainstreet.ca\/?p=215182"},"modified":"2022-11-18T11:11:39","modified_gmt":"2022-11-18T16:11:39","slug":"how-to-market-locally-during-the-holiday-season","status":"publish","type":"post","link":"https:\/\/digitalmainstreet.ca\/fr\/how-to-market-locally-during-the-holiday-season\/","title":{"rendered":"How to Market Locally During the Holiday Season"},"content":{"rendered":"<div>\n<div class=\"Responsivetext_responsivetext__3adcf43c Responsivetext_blackColor__3adcf43c Responsivetext_responsivePadding__3adcf43c Responsivetext_responsiveMargin__3adcf43c\" data-testid=\"Responsivetext\">\n<div class=\"text\">\n<div class=\"resp-text-wrapper\">\n<p>&nbsp;<\/p>\n<p><span class=\"ql-font-huge\">In fact,\u00a0<\/span><a class=\"ql-font-huge\" href=\"https:\/\/www.cfib-fcei.ca\/en\/media\/news-releases\/majority-canadians-are-choosing-shop-small-businesses-support-their-communities\" rel=\"noopener noreferrer\" data-wa-link=\"\" data-action=\"interacted\" data-object=\"content\" data-object-detail=\"\" data-ui-action=\"clicked\" data-ui-object=\"link\" data-ui-object-detail=\"86% of Canadian consumers\" data-ui-access-point=\"\">86% of Canadian consumers<\/a><span class=\"ql-font-huge\">\u00a0have made it even more of a priority to support local businesses compared to pre-pandemic times. It\u2019s important that your local customers know how to find you,\u00a0especially during the holiday season.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span class=\"ql-font-huge\">With increased demand, supply chain disruptions, and global\u00a0shipping delays, more consumers are getting an early start on their holiday shopping. If you haven\u2019t started your local holiday marketing, now is the time to do so. Take advantage of the busy shopping season and use the tips below to increase sales and drive traffic to your business.<\/span><\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div>\n<div class=\"Spacer_module_small__dd3e7e90 Spacer_module_mobile_Large__dd3e7e90 Spacer_module_tablet_Large__dd3e7e90 Spacer_module_desktop_Large__dd3e7e90\" data-testid=\"spacer\">\u00a0<\/div>\n<\/div>\n<div>\n<div class=\"Responsivetext_responsivetext__3adcf43c Responsivetext_blackColor__3adcf43c Responsivetext_responsivePadding__3adcf43c Responsivetext_responsiveMargin__3adcf43c\" data-testid=\"Responsivetext\">\n<div class=\"text\">\n<div class=\"resp-text-wrapper\">\n<h2><span class=\"ql-font-heading03\">7 Ways to Market Locally This Holiday Season<\/span><\/h2>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div>\n<div class=\"Responsivetext_responsivetext__3adcf43c Responsivetext_blackColor__3adcf43c Responsivetext_responsivePadding__3adcf43c Responsivetext_responsiveMargin__3adcf43c\" data-testid=\"Responsivetext\">\n<div class=\"text\">\n<div class=\"resp-text-wrapper\">\n<h3><span class=\"ql-font-heading04\">1.\u00a0Be easy to find online<\/span><\/h3>\n<p><span class=\"ql-font-huge\">When it comes to holiday shopping, customers have many options to choose from. Building an online presence is key for your business to stand out and be easily discovered. Even if you have a physical location, customers start their shopping journey online. Make sure you\u2019re meeting them there. Here are a few tactics that your business can implement to be easy to find.<\/span><\/p>\n<ul>\n<li><strong class=\"ql-font-huge\">List your business:<\/strong><span class=\"ql-font-huge\">\u00a0Listing your business on online directories such as\u00a0Nextdoor, Google My Business, Apple Maps, and Thumbtack is an effective way for potential customers to easily find your business. These directories have high search rankings that will boost your online visibility. Being listed in an online directory will help customers find you in a pinch.<\/span><\/li>\n<li><strong class=\"ql-font-huge\">Social Media:<\/strong><span class=\"ql-font-huge\">\u00a0According to a\u00a0<\/span><a class=\"ql-font-huge\" href=\"https:\/\/sproutsocial.com\/social-media-for-small-business\/\" rel=\"noopener noreferrer\" data-wa-link=\"\" data-action=\"interacted\" data-object=\"content\" data-object-detail=\"\" data-ui-action=\"clicked\" data-ui-object=\"link\" data-ui-object-detail=\"Sprout Social\u00a0poll\" data-ui-access-point=\"\">Sprout Social\u00a0poll<\/a><span class=\"ql-font-huge\">, 57% of users say they are more likely to buy from a brand they follow on social media. Building a social media presence gives your audience the chance to connect with your business and learn more about your brand. During the holidays, share posts about how your business is celebrating, behind-the-scenes photos or videos, or any holiday offers you may have.<\/span><\/li>\n<li><strong class=\"ql-font-huge\">Build a website:\u00a0<\/strong><span class=\"ql-font-huge\">A business website makes it easy for customers to learn about your products and services. A website also gives your business credibility and establishes a sense of professionalism. During the holidays, use your website to share any special promotions and spread cheer with festive photography. If you haven\u2019t built a website for your business, there are many\u00a0free and low-cost platforms\u00a0to choose from.<\/span><\/li>\n<li><strong class=\"ql-font-huge\">Implement local search engine optimization (SEO):<\/strong><span class=\"ql-font-huge\">\u00a0Once you have your website, be sure to implement SEO. Incorporating relevant keywords to your website not only helps your business be more discoverable in online searches, but also represents an effective and free way to maximize your local digital presence. Try optimizing for keywords with a holiday twist such as \u201cgift guides in [your city],\u201d or \u201ctree decorating in [your city].\u201d<\/span><\/li>\n<\/ul>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div>\n<div class=\"Spacer_module_small__dd3e7e90 Spacer_module_mobile_Large__dd3e7e90 Spacer_module_tablet_Large__dd3e7e90 Spacer_module_desktop_Large__dd3e7e90\" data-testid=\"spacer\">\u00a0<\/div>\n<\/div>\n<div>\n<div class=\"Responsivetext_responsivetext__3adcf43c Responsivetext_blackColor__3adcf43c Responsivetext_responsivePadding__3adcf43c Responsivetext_responsiveMargin__3adcf43c\" data-testid=\"Responsivetext\">\n<div class=\"text\">\n<div class=\"resp-text-wrapper\">\n<h3><span class=\"ql-font-heading04\">2. Connect with your local community<\/span><\/h3>\n<p><span class=\"ql-font-huge\">Now is the perfect time to get involved in your community. Not only does this help build brand awareness, but it also helps customers build trust.<\/span><\/p>\n<p><span class=\"ql-font-huge\">Need some inspiration on how your business can connect with your community? Here are a few ideas.<\/span><\/p>\n<ul>\n<li><strong class=\"ql-font-huge\">Partner with other local businesses:\u00a0<\/strong><span class=\"ql-font-huge\">If your business is located near other local businesses, partner with a few of them to offer a joint discount or promotion. For example, if you run a coffee shop, you can partner with a nearby retail store and restaurant to offer special discounts for shopping at each business. Customers can start their day with coffee, get a discount on gifts at the retail store, and then end their shopping day with a discounted bite at the restaurant. There\u2019s no set formula for who your business can partner with, so get creative. At the end of the day, you\u2019re spreading the word, helping support nearby businesses in your community, and making shopping convenient for your customers.<\/span><\/li>\n<li><strong class=\"ql-font-huge\">Give back to a local organization:<\/strong><span class=\"ql-font-huge\">\u00a0Lean into the spirit of giving and help raise money for a local organization or charity. Donate a percentage of your sales for a given time period or make a one-time donation. If monetary giving isn\u2019t in your means, there are many other\u00a0creative ways to give back. Consider running a food or toy drive, donating your products or services, or designating a day for your team to volunteer.<\/span><\/li>\n<li><strong class=\"ql-font-huge\">Host or sponsor local community events:<\/strong><span class=\"ql-font-huge\">\u00a0Whether you sponsor an ad placement for the community tree lighting or work with other nearby businesses to put on a holiday event, hosting or sponsoring an event for your community is a great way to get plugged in. Not only will you increase awareness of your business, but neighbours will also know that your business is one that cares.<\/span><\/li>\n<\/ul>\n<p><span class=\"ql-font-huge\">No matter how you choose to connect with your community, be sure to get the word out through your website and marketing campaigns.<\/span><\/p>\n<p>&nbsp;<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div>\n<div class=\"Responsivetext_responsivetext__3adcf43c Responsivetext_blackColor__3adcf43c Responsivetext_responsivePadding__3adcf43c Responsivetext_responsiveMargin__3adcf43c\" data-testid=\"Responsivetext\">\n<div class=\"text\">\n<div class=\"resp-text-wrapper\">\n<h3><span class=\"ql-font-heading04\">3. Be a trusted resource<\/span><\/h3>\n<p><span class=\"ql-font-huge\">When it comes to local marketing, you want to be known as an expert in your field and a trusted resource.<\/span><\/p>\n<p><span class=\"ql-font-huge\">Are you a local handyman? Share your expertise on how to prepare your home for the winter season. Are you a local restaurant? Give tips on how to prepare the best holiday meal. Are you in the health and wellness space? Let customers know how they can navigate the busy holiday season stress-free. Share your knowledge and experience with your nearby customers.<\/span><\/p>\n<p><strong class=\"ql-font-huge\">Start blogging:\u00a0<\/strong><span class=\"ql-font-huge\">Create a blog on your website and share information regularly. When your blog post is live, let your customers know by posting a link to the article on your social media accounts and email campaigns.<\/span><\/p>\n<p><strong class=\"ql-font-huge\">Participate in online groups and forums:\u00a0<\/strong><span class=\"ql-font-huge\">Another way to become a trusted resource is to actively participate in online groups and forums. Being a regular participant in those conversations not only builds brand recognition and awareness but also helps establish you as an expert.<\/span><\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div>\n<div class=\"Spacer_module_large__dd3e7e90 Spacer_module_mobile_Large__dd3e7e90 Spacer_module_tablet_Large__dd3e7e90 Spacer_module_desktop_Large__dd3e7e90\" data-testid=\"spacer\">\u00a0<\/div>\n<\/div>\n<div>\n<div class=\"Responsivetext_responsivetext__3adcf43c Responsivetext_blackColor__3adcf43c Responsivetext_responsivePadding__3adcf43c Responsivetext_responsiveMargin__3adcf43c\" data-testid=\"Responsivetext\">\n<div class=\"text\">\n<div class=\"resp-text-wrapper\">\n<h3><span class=\"ql-font-heading04\">4. Create a digital marketing strategy<\/span><\/h3>\n<p><span class=\"ql-font-huge\">A\u00a0digital marketing strategy\u00a0is crucial to getting the word out about your business at the local level. Sometimes, customers and clients can\u2019t go to your business in person, which is why it helps to meet them where they are \u2013 online.<\/span><\/p>\n<p><span class=\"ql-font-huge\">Digital marketing includes tactics such as paid online advertising, organic social media posts, and email campaigns. While this may sound like a lot of work, you don\u2019t need to be an expert. The key is to get started.<\/span><\/p>\n<ul>\n<li><strong class=\"ql-font-huge\">Social media:\u00a0<\/strong><span class=\"ql-font-huge\">Being active on social media helps you drive sales with new and existing customers. According to\u00a0<\/span><a class=\"ql-font-huge\" href=\"https:\/\/sproutsocial.com\/insights\/social-media-statistics\/\" rel=\"noopener noreferrer\" data-wa-link=\"\" data-action=\"interacted\" data-object=\"content\" data-object-detail=\"\" data-ui-action=\"clicked\" data-ui-object=\"link\" data-ui-object-detail=\"Sprout Social\" data-ui-access-point=\"\">Sprout Social<\/a><span class=\"ql-font-huge\">, 91% of consumers who follow a business on social media will visit the brand\u2019s website or app, 89% will buy from the brand, and 85% will recommend the brand to a family member or friend. Social media is a great way to help customers learn more about your business and establish brand loyalty. Plus, it\u2019s This holiday season, use social media to show off behind-the-scenes photos and your holiday-related products or services.<\/span><\/li>\n<li><strong class=\"ql-font-huge\">Paid advertising:\u00a0<\/strong><span class=\"ql-font-huge\">Promote special offers or discounts through paid online advertising. Many advertising platforms are flexible with the budget you must work with. If you are choosing to go the paid route, consider advertising tools like\u00a0<\/span><a class=\"ql-font-huge\" href=\"https:\/\/business.nextdoor.com\/local\/resources\/video-tutorial-how-to-setup-and-manage-nextdoor-local-deals\" rel=\"noopener noreferrer\" data-wa-link=\"\" data-action=\"interacted\" data-object=\"content\" data-object-detail=\"\" data-ui-action=\"clicked\" data-ui-object=\"link\" data-ui-object-detail=\"Nextdoor\u2019s Local Deals\" data-ui-access-point=\"\">Nextdoor\u2019s Local Deals<\/a><span class=\"ql-font-huge\">. With neighbourhood-specific targeting, Local Deals is an ideal tool that will help build buzz and drive traffic to your business among local customers.<\/span><\/li>\n<li><strong class=\"ql-font-huge\">Email campaigns:<\/strong><span class=\"ql-font-huge\">\u00a0When utilized regularly,\u00a0email campaigns\u00a0(i.e., weekly or monthly newsletters) are an effective digital tool that can drive sales. Use emails to share business updates, such as holiday hours, gift ideas, and gift card offerings.<\/span><\/li>\n<\/ul>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div>\n<div class=\"Spacer_module_large__dd3e7e90 Spacer_module_mobile_Large__dd3e7e90 Spacer_module_tablet_Large__dd3e7e90 Spacer_module_desktop_Large__dd3e7e90\" data-testid=\"spacer\">\u00a0<\/div>\n<\/div>\n<div>\n<div class=\"Responsivetext_responsivetext__3adcf43c Responsivetext_blackColor__3adcf43c Responsivetext_responsivePadding__3adcf43c Responsivetext_responsiveMargin__3adcf43c\" data-testid=\"Responsivetext\">\n<div class=\"text\">\n<div class=\"resp-text-wrapper\">\n<h3><span class=\"ql-font-heading04\">5.\u00a0Prioritize customer referrals and reviews<\/span><\/h3>\n<p><span class=\"ql-font-huge\">A referral or positive review goes a long way, and as a local business, word-of-mouth marketing is the key to keep the business growing. 95% of consumers say positive reviews make them more likely to purchase a product or service from a business. So, how do you get customers to post and share their positive experience? Here are two ideas you can try.<\/span><\/p>\n<ul>\n<li><strong class=\"ql-font-huge\">Offer referral rewards:\u00a0<\/strong><span class=\"ql-font-huge\">A referral rewards program is a great way to attract new leads and keep your existing customers engaged. It works by offering an incentive for customers who promote your business. The more referrals a customer brings in, the closer they get to a reward, which can range from a discount to a gift card, to a free product or service. Learn more about setting up a referral rewards program\u00a0<\/span><a class=\"ql-font-huge\" href=\"https:\/\/blog.hubspot.com\/service\/customer-referral-program\" rel=\"noopener noreferrer\" data-wa-link=\"\" data-action=\"interacted\" data-object=\"content\" data-object-detail=\"\" data-ui-action=\"clicked\" data-ui-object=\"link\" data-ui-object-detail=\"here\" data-ui-access-point=\"\">here<\/a><span class=\"ql-font-huge\">.<\/span><\/li>\n<li><strong class=\"ql-font-huge\">Ask for reviews:<\/strong><span class=\"ql-font-huge\">\u00a0Another way to generate word-of-mouth buzz is to ask your customers to leave a review for your business. If you have a physical location and had a positive interaction with a customer during, check out, you can ask at that moment. You can also ask for reviews on your receipts, in a newsletter, or on a social media post.<\/span><\/li>\n<\/ul>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div>\n<div class=\"Spacer_module_large__dd3e7e90 Spacer_module_mobile_Large__dd3e7e90 Spacer_module_tablet_Large__dd3e7e90 Spacer_module_desktop_Large__dd3e7e90\" data-testid=\"spacer\">\u00a0<\/div>\n<\/div>\n<div>\n<div class=\"Responsivetext_responsivetext__3adcf43c Responsivetext_blackColor__3adcf43c Responsivetext_responsivePadding__3adcf43c Responsivetext_responsiveMargin__3adcf43c\" data-testid=\"Responsivetext\">\n<div class=\"text\">\n<div class=\"resp-text-wrapper\">\n<h3><span class=\"ql-font-heading04\">6. Start a loyalty program<\/span><\/h3>\n<p><span class=\"ql-font-huge\">Building a loyal customer base brings high rewards for your business. According to\u00a0<\/span><a class=\"ql-font-huge\" href=\"https:\/\/www.saasquatch.com\/blog\/essential-customer-loyalty-statistics-for-2019\/\" rel=\"noopener noreferrer\" data-wa-link=\"\" data-action=\"interacted\" data-object=\"content\" data-object-detail=\"\" data-ui-action=\"clicked\" data-ui-object=\"link\" data-ui-object-detail=\"Adobe\" data-ui-access-point=\"\">Adobe<\/a><span class=\"ql-font-huge\">, loyal customers spend 67% more than new ones through repeat purchases. So, how do you build customer loyalty? Start a loyalty program.<\/span><\/p>\n<p><span class=\"ql-font-huge\">A loyalty program is when you offer an incentive, such as a discount or free service, after a set number of purchases. This can be done via punch cards, or through different\u00a0apps and online platforms. This is highly effective because these customers are likely to come back, due to their close proximity to your business. Plus, 81% of consumers agree that a loyalty program makes them\u00a0more likely to continue doing business\u00a0with a brand.<\/span><\/p>\n<p><span class=\"ql-font-huge\">If you haven\u2019t started a loyalty program, the holidays are an opportune time to do so. Not only will it encourage repeat spending as customers shop for gifts and get needed services, but it\u2019ll also give them a reason to come back in the new year.<\/span><\/p>\n<p>&nbsp;<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div>\n<div class=\"Responsivetext_responsivetext__3adcf43c Responsivetext_blackColor__3adcf43c Responsivetext_responsivePadding__3adcf43c Responsivetext_responsiveMargin__3adcf43c\" data-testid=\"Responsivetext\">\n<div class=\"text\">\n<div class=\"resp-text-wrapper\">\n<h3><span class=\"ql-font-heading04\">7. Utilize traditional marketing methods<\/span><\/h3>\n<p><span class=\"ql-font-huge\">While we live in a digital world, traditional marketing methods still matter when marketing locally. Whether you utilize signage around your neighbourhood, put up ads in the local newspaper, or find your customers in their homes with direct mail. Offline touch points are just as important as online touch points.<\/span><\/p>\n<p><span class=\"ql-font-huge\">Tap into print ads for your discounts and promotions, use direct mail to send first-time customer promo codes, and pass out flyers that promote your business at local events.<\/span><\/p>\n<\/div>\n<p>&nbsp;<\/p>\n<\/div>\n<p><span style=\"font-size: 14pt;\"><strong>Originally posted by Intuit Quickbooks Canada Team <a href=\"https:\/\/quickbooks.intuit.com\/ca\/resources\/marketing\/how-to-market-locally-during-the-holiday-season-article\/\">here<\/a>.\u00a0<\/strong><\/span><\/p>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>&nbsp; In fact,\u00a086% of Canadian consumers\u00a0have made it even more of a priority to support local businesses compared to pre-pandemic times. It\u2019s important that your local customers know how to find you,\u00a0especially during the holiday season. &nbsp; With increased demand, supply chain disruptions, and global\u00a0shipping delays, more consumers are getting an early start on their [&hellip;]<\/p>\n","protected":false},"author":29818,"featured_media":215183,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1],"tags":[514,15313,22017],"class_list":["post-215182","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized","tag-customer-engagement","tag-holiday","tag-quickbooks"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.1 (Yoast SEO v27.1.1) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>How to Market Locally During the Holiday Season - Digital Main Street<\/title>\n<meta name=\"description\" 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