{"id":215198,"date":"2022-11-21T10:00:39","date_gmt":"2022-11-21T15:00:39","guid":{"rendered":"https:\/\/digitalmainstreet.ca\/?p=215198"},"modified":"2022-11-18T11:55:33","modified_gmt":"2022-11-18T16:55:33","slug":"how-to-engage-new-and-existing-customers-during-holiday-shopping","status":"publish","type":"post","link":"https:\/\/digitalmainstreet.ca\/fr\/how-to-engage-new-and-existing-customers-during-holiday-shopping\/","title":{"rendered":"How to engage new and existing customers during holiday shopping"},"content":{"rendered":"<div class=\"_8h58 _21op _8h5d _8h5l\">\n<div class=\"_9bhp _9bhq _9bhs _9bh0 _9bh9 _9bhv _9998 _21op _9mp7 _8h4l\">\n<div class=\"_9bho _9bin _9bhf _9bj3\">\n<div class=\"_8l6v\">\n<div class=\"_8l_f _52ju\">\n<p><span style=\"font-size: 18pt;\">Drive sales from your existing customers during the holidays.<\/span><\/p>\n<p><span style=\"font-size: 12pt;\">Engaging with existing customers is just as important as acquiring new ones to drive repeat business. <\/span><\/p>\n<table style=\"border-collapse: collapse; width: 100%;\">\n<tbody>\n<tr>\n<td style=\"width: 57.3403%;\">\n<p><span style=\"font-size: 12pt;\">The key is to connect with established customers where they're already spending their time. Try interacting with customers through <a class=\"_8vc0 _8ikt _9y_a\" href=\"https:\/\/l.facebook.com\/l.php?u=https%3A%2F%2Fbusiness.instagram.com%2Fdirect-messaging%3Ffbclid%3DIwAR11kdLs1X1BGVkL-A54eRUhLSPB9K3_Q0bSBZrJgnw-Pr9IO_FGmMu8mGw&h=AT3Q2602JZepZL2a0EIeVc67-NAfwX5SyRzXB2wH4R-YjIsIsuAZfnYCq7mxIWaKqEylf7xQD5oTnXEtq0gjp51xZLsMGlrp2K3_Gvdp-6VMSJI8YFPdBu3YgvEjITtLCLY\" target=\"_self\" rel=\"nofollow noopener\" data-clickable=\"true\" data-ms=\"{&quot;creative&quot;:&quot;link&quot;}\" data-lynx-mode=\"asynclazy\">Instagram Direct<\/a> to answer questions about your services or products\u2014or provide custom recommendations to help make purchasing decisions easier. These opportunities for one-on-one customer connection can help incentivize sales during such a busy shopping season.\u00a0<\/span><\/p>\n<\/td>\n<td style=\"width: 42.6597%;\"><span style=\"font-size: 12pt;\">\u00a0<iframe loading=\"lazy\" style=\"border: none; overflow: hidden;\" src=\"https:\/\/www.facebook.com\/plugins\/video.php?href=https%3A%2F%2Fwww.facebook.com%2FMetaforBusiness%2Fvideos%2F521725636150697%2F&show_text=0&width=267\" width=\"267\" height=\"476\" frameborder=\"0\" scrolling=\"no\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/span><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>&nbsp;<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"_8h58 _21op _8h5d _8h5l\">\n<div class=\"_9bhp _9bhq _9bhs _9bh0 _9bh9 _9bhv _9998 _21op _9mp7 _8h4l\">\n<div class=\"_9bho _9bin _9bhf _9bj3\">\n<div class=\"_8l6v\">\n<div class=\"_8l_f _52ju\">\n<h3><span style=\"font-size: 18pt;\">Get new customers during the holiday season.<\/span><\/h3>\n<p>The reel to the right covers this more in-depth, but in short, there are 3 key things to keep in mind to help reach new customers and scale your business not just during the holidays but year round:<\/p>\n<table style=\"border-collapse: collapse; width: 100%;\">\n<tbody>\n<tr>\n<td style=\"width: 57.531%;\">\n<div class=\"_8h58 _21op _8h5d _8h5l\">\n<div class=\"_9bhp _9bhq _9bhs _9bh0 _9bh9 _9bhv _9998 _21op _9mp7 _8h4l\">\n<div class=\"_9bho _9bin _9bhf _9bj3\">\n<div class=\"_8l6v\">\n<div class=\"_9bhp _9bhq _9bhs _9bh0 _9bhv _9998 _21op _9mp7 _8h4l _90hc _90h7\">\n<div class=\"_9bho _9bil _9bhd _9bj3\">\n<div class=\"_90h5 _21op\">\n<div class=\"_9xu4 _21op _9xu5 _9xu6 _9xu7 _9xu8 _9xv7 _9xv8 _9xva _9xv9\">\n<div class=\"_9bho _9bir _9bhj _9bj3\">\n<div class=\"_8l_f\">\n<p><b>1. Make it easy for potential customers to reach you.\u00a0<\/b>Update your business' Facebook Page with holiday hours and contact information if you haven\u2019t already. Pro tip: add a<a class=\"_8vc0 _8ikt _9y_a\" href=\"https:\/\/www.facebook.com\/business\/help\/621765098354751\" target=\"_self\" rel=\"noopener\" data-clickable=\"true\" data-ms=\"{&quot;creative&quot;:&quot;link&quot;}\">\u00a0call-to-action button<\/a>\u2014\u201ccontact us,\u201d for example\u2014in Ads Manager so customers can reach out on the spot.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"_8h58 _21op\">\n<div class=\"_9bhp _9bhq _9bhs _9bh0 _9bh9 _9bhv _9998 _21op _9mp7 _8h4l\">\n<div class=\"_9bho _9bin _9bhf _9bj3\">\n<div class=\"_8l6v\">\n<div class=\"_8l_f _52ju\">\n<p><b>2. Make your content count.<\/b>\u00a0Find out what performs well organically with your audience\u2014what they respond most to. Then, turn those insights into creative ads to reach a larger audience who have similar interests. Consider creating them as leads ads that click to message.<\/p>\n<p><b>3. Simplify the shopping experience.\u00a0<\/b>Make it easy for shoppers to browse your products and services with collections in WhatsApp Business catalog. Collections enable customers to quickly find items and add them to their cart so they can send order requests to you in WhatsApp.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/td>\n<td style=\"width: 42.469%;\"><iframe loading=\"lazy\" style=\"border: none; overflow: hidden;\" src=\"https:\/\/www.facebook.com\/plugins\/video.php?href=https%3A%2F%2Fwww.facebook.com%2FMetaforBusiness%2Fvideos%2F655669752827994%2F&show_text=0&width=380\" width=\"380\" height=\"476\" frameborder=\"0\" scrolling=\"no\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p style=\"padding-left: 40px;\">\u00a0<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"_8h58 _21op _8h5d _8h5l\">\n<div class=\"_9bhp _9bhq _9bhs _9bh0 _9bh9 _9bhv _9998 _21op _9mp7 _8h4l\">\n<div class=\"_9bho _9bin _9bhf _9bj3\">\n<div class=\"_8l6v\">\n<div class=\"_9bhp _9bhq _9bhs _9bh0 _9bhv _9998 _21op _9mp7 _8h4l _90hc _90h7\">\n<div class=\"_9bho _9bil _9bhd _9bj3\">\n<div class=\"_90h5 _21op\">\n<div class=\"_9xu4 _21op _9xu5 _9xu6 _9xu7 _9xu8 _9xv7 _9xv8 _9xva _9xv9\">\n<div class=\"_9bho _9bir _9bhj _9bj3\">\n<div class=\"_8l_f\">\u00a0<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"_8h58 _21op\">\n<div class=\"_9bhp _9bhq _9bhs _9bh0 _9bh9 _9bhv _9998 _21op _9mp7 _8h4l\">\n<div class=\"_9bho _9bin _9bhf _9bj3\">\n<div class=\"_8l6v\">\n<div class=\"_8l_f _52ju\">\n<p>&nbsp;<\/p>\n<p><span style=\"font-size: 14pt;\">Originally posted by Meta <\/span><a style=\"font-size: 14pt;\" href=\"https:\/\/www.facebook.com\/business\/news\/holidays-engagement-tips#\">sur ce site<\/a><span style=\"font-size: 14pt;\">.\u00a0<\/span><\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>Drive sales from your existing customers during the holidays. Engaging with existing customers is just as important as acquiring new ones to drive repeat business. The key is to connect with established customers where they&#8217;re already spending their time. Try interacting with customers through Instagram Direct to answer questions about your services or products\u2014or provide [&hellip;]<\/p>\n","protected":false},"author":15466,"featured_media":215199,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1],"tags":[514,15313,22035],"class_list":["post-215198","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized","tag-customer-engagement","tag-holiday","tag-meta"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.1 (Yoast SEO v27.1.1) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>How to engage new and existing customers during holiday shopping - Digital Main Street<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.facebook.com\/business\/news\/holidays-engagement-tips\" \/>\n<meta property=\"og:locale\" content=\"fr_CA\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How to engage new and existing customers during holiday shopping\" \/>\n<meta property=\"og:description\" content=\"Drive sales from your existing customers during the holidays. 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