{"id":215209,"date":"2022-11-18T12:02:39","date_gmt":"2022-11-18T17:02:39","guid":{"rendered":"https:\/\/digitalmainstreet.ca\/?p=215209"},"modified":"2022-11-18T12:02:39","modified_gmt":"2022-11-18T17:02:39","slug":"10-ecommerce-holiday-planning-tips-how-to-prepare-your-online-store-for-holiday-sales","status":"publish","type":"post","link":"https:\/\/digitalmainstreet.ca\/fr\/10-ecommerce-holiday-planning-tips-how-to-prepare-your-online-store-for-holiday-sales\/","title":{"rendered":"10 eCommerce Holiday Planning Tips: How to Prepare Your Online Store for Holiday Sales"},"content":{"rendered":"

As the holidays approach, it\u2019s a good time to think about how to prepare your eCommerce store for the season. Whether you\u2019re just\u00a0starting an online store<\/a>\u00a0or you\u2019re looking to optimise sales for the one you already have, these 10 tips will help you get the most out of your eCommerce site this holiday season.<\/p>\n

1. Prepare your eCommerce website for online visitors<\/h2>\n

The first (and most important) step is ensuring your online store is ready for visitors. A shopper\u2019s initial impression of your eCommerce store can make or break a sale \u2013 poor aesthetics, a lack of information, or tricky navigation can cause a potential customer to quickly leave your site.<\/p>\n

Taking advantage of easy-to-use\u00a0website templates<\/a> can help you create a design that matches your brand and incorporates some seasonal elements. Adding some holiday charm, featuring specific products, and creating some holiday-specific messaging can help grab a shopper\u2019s attention and guide them through your product offerings.<\/p>\n

2. Update your product photos<\/h2>\n

Turning your website traffic into a sale depends quite a bit on the photos you use. Square found that only 11% of retail items were sold without an image, while 88% of items were sold after an image was added.<\/p>\n

Making sure your eCommerce product photos look professional \u2013 and that you have multiple photos showcasing different angles of each product \u2013 is essential. If you don\u2019t have the time or budget to hire a professional photographer, the\u00a0Square Photo Studio app<\/a>\u00a0helps you shoot high-quality, professional photos from your phone. Discover real-time photography tips, automatic background removal, and styling tools that\u2019ll make your website photos look professional.<\/p>\n

3. Generate some product reviews<\/h2>\n

Customers love reading reviews. The majority of consumers base their purchase decisions on what others have to say, and many customers want to see honest product reviews written by real people. Research has even shown us that\u00a080% of Canadian shoppers are influenced by online ratings and reviews<\/a>.<\/p>\n

Besides helping to drive sales, reviews can help build your store\u2019s reputation and even aid SEO efforts. The simplest way to start gathering reviews is by asking customers to leave them and making it easy for them to do so. You can offer a chance to leave a review at checkout or through a follow-up email, and even incentivise customers with discounts or perks if they leave a review.<\/p>\n

4. Make sure customers can easily find your eCommerce site<\/h2>\n

Customer reviews can help boost your site\u2019s SEO \u2013 customers often use keywords and product names that are associated with your online store, which can help your site appear in searches. But reviews alone aren\u2019t enough to ensure your online store is discoverable by customers – implementing simple\u00a0SEO tactics<\/a>\u00a0can\u00a0bring more traffic<\/a>\u00a0to your eCommerce site.<\/p>\n

If your eCommerce site is hosted by Square, you can easily access and update SEO information (like optimising items, categories, and photos) to make your site more visible to users.\u00a0Square Online<\/a>\u00a0also integrates with Google Product Listings so shoppers can discover your products on Google Search, Shopping, and Images to help boost sales.<\/p>\n

5. Sell your products on social channels<\/h2>\n

Simply put, social selling shouldn\u2019t be left out of your sales strategy. Square found that\u00a088% of retailers are now selling on a social channel<\/a>, and research shows that social commerce is one of the biggest digital trends in the retail industry.<\/p>\n

Integrating your online store with social channels could boost your product\u2019s visibility and can be especially effective during peak shopping seasons. Creating shoppable Instagram posts and including product links in TikTok videos can accelerate sales, and shoppers can go straight from their feed or videos to your Square Online Store with the click of a button.<\/p>\n

6. Cue up some marketing emails<\/h2>\n

Marketing emails are a helpful way to drive traffic to your eCommerce store, and if they\u2019re planned in advance, can be a great tactic for keeping your business top of mind for customers during the holiday season. Think about crafting a\u00a0holiday email strategy<\/a>\u00a0that\u2019s catered toward customer spending habits or promotes certain products and discounts.<\/p>\n

In addition to a planned email strategy, creating some abandoned cart emails \u2013 emails sent to shoppers who leave items in their cart and don\u2019t complete a purchase \u2013 can help re-engage customers and encourage them to complete their purchase.<\/p>\n

7. Create easy gifting options<\/h2>\n

Holiday shopping can be overwhelming for customers, so providing some straightforward gifting options through your online store is a great way to simplify the process for them.<\/p>\n

Offering\u00a0gift cards<\/a>, gifting options at checkout (like gift wrapping and personalized gift messages), or adding gifts as a product category makes it even easier for customers to find and buy their holiday gifts from your eCommerce store.<\/p>\n

8. Launch a new product or run a special promotion<\/h2>\n

If your online store needs an extra marketing push for the holidays, launching a flash sale or product drop can help create some brand awareness and shopper excitement. Since both flash sales (limited-time discounts) and product drops (introducing a new product) are timely and limited, they can boost shopper interest in your products while helping you move specific inventory.<\/p>\n

Using digital coupons and customisable codes that shoppers can redeem at your online store can help market your promotions and limited-time events, and can be useful tools for raising your brand awareness on social channels, capturing new leads, and rewarding your loyal customers.<\/p>\n

9. Offer multiple, flexible ways to make a purchase<\/h2>\n

Once a shopper is interested in your products, providing multiple ways to pay is essential for a smooth checkout process. Customers want options when they pay, so accepting digital wallet payments (like\u00a0Apple Pay<\/a>, Google Pay, and Cash App) is an important feature to offer. And as\u00a0buy now, pay later<\/a>\u00a0options like Afterpay become increasingly popular \u2013 especially with younger shoppers \u2013 offering ways to pay in installments can help increase your chances of making a sale.<\/p>\n

10. Keep customers coming back to your eCommerce store<\/h2>\n

Ideally, your holiday preparations and marketing efforts should pay off over the long run and encourage your customers to come back \u2013 even after the holidays are over. Implementing a loyalty program can help you do that with the\u00a0Square Loyalty rewards program<\/a>. Enrol customers at checkout, send automated texts and track sales to see how your loyalty program is impacting customer spending.<\/p>\n

Personalising the shopping experience for customers can also make it easier for return customers to reorder items and check out faster. With Square online, customers can create accounts to track their orders, view order history, and quickly reorder their favourite items. You can also add personalised recommendation sections to your site, so returning customers get unique product recommendations based on their order history.<\/p>\n

 <\/p>\n

Originally posted by Square sur ce site<\/a>.\u00a0<\/span><\/p>","protected":false},"excerpt":{"rendered":"

As the holidays approach, it\u2019s a good time to think about how to prepare your eCommerce store for the season. Whether you\u2019re just\u00a0starting an online store\u00a0or you\u2019re looking to optimise sales for the one you already have, these 10 tips will help you get the most out of your eCommerce site this holiday season. 1. 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