{"id":228676,"date":"2023-02-06T13:05:54","date_gmt":"2023-02-06T18:05:54","guid":{"rendered":"https:\/\/digitalmainstreet.ca\/?p=228676"},"modified":"2023-02-06T13:09:09","modified_gmt":"2023-02-06T18:09:09","slug":"learning-from-creators-tips-for-small-businesses-getting-started-with-reels","status":"publish","type":"post","link":"https:\/\/digitalmainstreet.ca\/fr\/learning-from-creators-tips-for-small-businesses-getting-started-with-reels\/","title":{"rendered":"Learning from Creators: tips for small businesses getting started with Reels"},"content":{"rendered":"

People re-share Reels nearly 1 billion times daily through DMs on Instagram alone, making Reels one of the best tools to help businesses reach new customers. But, we hear from business owners it can also be intimidating to translate their creativity into video, so we\u2019re sharing tips on how to get started.<\/p>\n

Last month, Meta and BuzzFeed brought together creators and entrepreneurs for a\u00a0live conversation<\/a>\u00a0about all things Reels. BuzzFeed creators\u00a0Tucker Reynolds<\/a>\u00a0et\u00a0Carolina Reynoso<\/a>\u00a0joined comedian and musician,\u00a0John \u201cjayo\u201d Olear<\/a>\u00a0et\u00a0Stephanie Lin<\/a>, fashion designer and business owner of KESTAN, a boutique based in Irvine, CA to talk about how they make engaging Reels.<\/p>\n

Our expert panel shared their top advice for entrepreneurs looking to step up their Reels game:<\/p>\n

\"\"Stephanie, as a fashion designer and owner of @HelloKestan, can you break down how you decide the kind of content you feature in your Reels?<\/b><\/p>\n

As a business owner, I first think about what I need to promote \u2014 what are the products or services I want to share with the world? Then I think about what content I would want to watch or what my customers want to know from me. I try to create a mix of being practical and entertaining.<\/p>\n

For example, a customer might ask how to wear a sequined, sparkly halter top – it\u2019s a great question and something a lot of people want to know. So I can share my experiences as a designer, show and even tag the product directly in the Reel so my customers can buy it right from the app. Plus, I find that people can relate and connect more with my brand by seeing short videos from me about styling, rather than a static photo of my clothes.<\/p>\n

\"\"<\/p>\n

J<\/strong>ayo, you\u2019ve grown your following by infusing your comedy and music in your Reels. How do you approach making content that appeals to a lot of people and how can a business owner learn from your success?<\/b><\/p>\n

When I\u2019m making videos, I always think about if someone I didn\u2019t know was watching this, would they share it? Is it relatable? People will share your content if they can relate to it, so you have to step outside of yourself and think about what you can create that other people will want to rewatch and share.<\/p>\n

For small businesses specifically, every small business solves an issue, so once you know what that issue is, you can make content about that and it will resonate! I\u2019d also suggest making your videos short and sweet and you\u2019ll find more people will rewatch it.<\/p>\n

\"\"Tucker, you use Reels to post your comedy and gained a lot of followers quickly. What do you suggest for people who are nervous or hesitant to put themselves out there?<\/b><\/p>\n

JUST GO FOR IT! It can be scary to take the leap and post for the first time, but the stakes are so low and the potential rewards are so high! Stick with it! It's easy to get discouraged when a video doesn't instantly perform as well as you'd hoped. Keep trying new things and have fun with it. Your passion will shine through!<\/p>\n

\"\"Carolina, as an actress and creator who is constantly coming up with new content, how do you recommend people find inspiration for posting Reels?<\/b><\/p>\n

The best way to use Reels is to scroll and see what other creators are doing. I find it's the best way to find inspiration and don\u2019t be scared! Perfection doesn\u2019t exist!<\/p>\n

+++<\/p>\n

Our panel also talked about resources available for small businesses to get started with Reels. jayo created a\u00a0Reels template<\/a>\u00a0as part of the series \u201cTry My Reels,\u201d which offers easy plug-and-play templates made by creators specifically for small businesses to test out. Check out more great content from\u00a0Instagram for Business<\/a>\u00a0on how to make Reels.<\/p>\n

 <\/p>\n

 <\/p>\n

This post was first shared by Meta<\/a> .\u00a0 To read the original article, click sur ce site<\/a>.<\/strong><\/em><\/p>","protected":false},"excerpt":{"rendered":"

People re-share Reels nearly 1 billion times daily through DMs on Instagram alone, making Reels one of the best tools to help businesses reach new customers. But, we hear from business owners it can also be intimidating to translate their creativity into video, so we\u2019re sharing tips on how to get started. Last month, Meta […]<\/p>\n","protected":false},"author":15466,"featured_media":228679,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[600],"tags":[22035,3315,511],"class_list":["post-228676","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-social-media","tag-meta","tag-small-business","tag-social-media"],"acf":[],"yoast_head":"\nLearning from Creators: tips for small businesses getting started with Reels - Digital Main Street<\/title>\n<meta name=\"description\" content=\"Meta and BuzzFeed expert panel shared their top advice for entrepreneurs looking to step up their Reels game\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.facebook.com\/business\/news\/small-business-reels-tips-from-creators\" \/>\n<meta property=\"og:locale\" content=\"fr_CA\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Learning from Creators: tips for small businesses getting started with Reels\" \/>\n<meta property=\"og:description\" content=\"Meta and BuzzFeed expert panel shared their top advice for entrepreneurs looking to step up their Reels game\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.facebook.com\/business\/news\/small-business-reels-tips-from-creators\" \/>\n<meta property=\"og:site_name\" content=\"Digital Main Street\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/DigitalMainStreet\/\" \/>\n<meta property=\"article:published_time\" content=\"2023-02-06T18:05:54+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-02-06T18:09:09+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/digitalmainstreet.ca\/wp-content\/uploads\/2023\/02\/328434575_577188763969781_9187310853271666726_n.webp\" \/>\n\t<meta property=\"og:image:width\" content=\"1280\" \/>\n\t<meta property=\"og:image:height\" content=\"720\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/webp\" \/>\n<meta name=\"author\" content=\"Meta\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@digital_mainst\" \/>\n<meta name=\"twitter:site\" content=\"@digital_mainst\" \/>\n<meta name=\"twitter:label1\" content=\"\u00c9crit par\" \/>\n\t<meta name=\"twitter:data1\" content=\"Meta\" \/>\n\t<meta name=\"twitter:label2\" content=\"Estimation du temps de lecture\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.facebook.com\/business\/news\/small-business-reels-tips-from-creators#article\",\"isPartOf\":{\"@id\":\"https:\/\/digitalmainstreet.ca\/fr\/learning-from-creators-tips-for-small-businesses-getting-started-with-reels\/\"},\"author\":{\"name\":\"Meta\",\"@id\":\"https:\/\/digitalmainstreet.ca\/#\/schema\/person\/44c1e0145ecc5d4d49b5e61585e4db0c\"},\"headline\":\"Learning from Creators: tips for small businesses getting started with Reels\",\"datePublished\":\"2023-02-06T18:05:54+00:00\",\"dateModified\":\"2023-02-06T18:09:09+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/digitalmainstreet.ca\/fr\/learning-from-creators-tips-for-small-businesses-getting-started-with-reels\/\"},\"wordCount\":680,\"publisher\":{\"@id\":\"https:\/\/digitalmainstreet.ca\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.facebook.com\/business\/news\/small-business-reels-tips-from-creators#primaryimage\"},\"thumbnailUrl\":\"https:\/\/digitalmainstreet.ca\/wp-content\/uploads\/2023\/02\/328434575_577188763969781_9187310853271666726_n.webp\",\"keywords\":[\"Meta\",\"Small Business\",\"Social Media\"],\"articleSection\":[\"Social Media\"],\"inLanguage\":\"fr-CA\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/digitalmainstreet.ca\/fr\/learning-from-creators-tips-for-small-businesses-getting-started-with-reels\/\",\"url\":\"https:\/\/www.facebook.com\/business\/news\/small-business-reels-tips-from-creators\",\"name\":\"Learning from Creators: tips for small businesses getting started with Reels - 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