{"id":251762,"date":"2023-08-21T12:09:57","date_gmt":"2023-08-21T16:09:57","guid":{"rendered":"https:\/\/digitalmainstreet.ca\/?p=251762"},"modified":"2023-08-21T12:09:57","modified_gmt":"2023-08-21T16:09:57","slug":"holiday-shopping-insights-connect-early-with-deliberate-shoppers","status":"publish","type":"post","link":"https:\/\/digitalmainstreet.ca\/fr\/holiday-shopping-insights-connect-early-with-deliberate-shoppers\/","title":{"rendered":"Holiday Shopping Insights: Connect early with deliberate shoppers"},"content":{"rendered":"
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As early as May, some holiday shoppers are starting to plan their holiday purchases with intention. They\u2019re balancing budgets, finalizing lists, and researching purchases. Connect early to convert these customers and multiply the number of peak shopping days in your season. AI can be used to identify and capture customer demand beyond the traditional \u201cCyber 5\u201d shopping days.<\/p>\n

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1. Planning and researching starts earlier than you think<\/h2>\n

Common early-season activities for shoppers include searching for gift ideas and turning to YouTube creators for reviews and inspiration. Now is the time to strategically share gift guides and create video content that will spark ideas \u2014 and gift lists.<\/p>\n<\/div>\n<\/div>\n

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Source: Google\/Ipsos, Holiday Shopping Study, online survey, Canadians 18+, Gen Pop, who conducted holiday shopping activities in past two days (n=309), Oct. 2022 \u2013 Jan. 2023.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n

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\u201cShop with me\u201d videos, for example, have exploded as people browse for inspiration and an authentic look at potential gift ideas. In 2022, the number of video uploads with \u201cshop with me\u201d in the title on YouTube grew over 35% year over year.1<\/sup>\u00a0Then, consider that by the end of October, 37% of Canadians are shopping for holiday over any two-day period, and, on average, 23% of their holiday shopping is complete.2<\/sup>\u00a0Bottom line, if you\u2019re not in front of shoppers early, you\u2019re leaving sales on the table.<\/p>\n

Try\u00a0Video action campaigns<\/u><\/a>\u00a0to inspire these shoppers while they\u2019re browsing for gift ideas, then convert them with a clear call to action, whether that\u2019s buying online or directing them to a store.<\/p>\n

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2. Deliberate shoppers invest time over money<\/h2>\n<\/div>\n<\/div>\n
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Today\u2019s Canadian shoppers are more intentional, with 76% planning ahead.3<\/sup>\u00a0People are being thoughtful, even in environments meant to inspire impulse shopping. For example, online shoppers who are active on social media use, on average, 10 touchpoints to inform and evaluate purchases inspired by an influencer.4<\/sup><\/p>\n<\/div>\n<\/div>\n

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Source: Ipsos commissioned by Google, Passive Shopping Survey, AR, AU, BR, CA, CL, CO, FR, DE, IN, ID, IT, JP, MX, NL, PE, PL, SG, ES, KR, AE, U.K., U.S., shoppers (13+) that made an online purchase in the past month and use social media at least weekly; shopper saw an influencer with the item purchased, n=3,836, March 2023\u2013April 2023.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n

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The consideration cycle for the right holiday gift at the right price is also lengthening as more resources and channels become available to shoppers. For example, 87% of holiday shoppers report using Google properties (such as Search, Maps, and YouTube) as a shopping resource, while 65% use social media platforms, and 59% turn to top online marketplaces.5<\/sup><\/p>\n

To help you reach customers across all Google Ads channels,\u00a0Performance Max campaigns<\/u><\/a>\u00a0can help you harness the full power of Google AI across more of the touchpoints your customers are using to shop, like YouTube, Search, Discover, Maps, and Gmail.<\/p>\n<\/div>\n<\/div>\n

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3. Capture the sale with nonprice differentiators<\/h2>\n

Ahead of peak deal periods, sell shoppers on your brand value and differentiators.<\/p>\n<\/div>\n<\/div>\n

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Source: Google-commissioned Ipsos Consumer Continuous, CA, ~n=1000 online consumers 18+ per market, June 5\u201311, 2023.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n

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Online ratings, reviews, and price comparisons are top resources for people looking to feel confident in large purchases ahead of advice from family and friends.6<\/sup>\u00a0Likewise, clear return policies can also make a difference. For example, 58% of consumers in Canada are checking return policies before deciding to buy a brand or product that\u2019s new to them.7<\/sup>\u00a0That might seem small, but it all adds up over the course of the holiday season.<\/p>\n

Make sure your product feeds on Google are up to date, so your products stand out. Include the latest\u00a0promotions, shipping speed, and fulfillment options<\/a>, such as pickup today and curbside pickup. You can also add\u00a0business identity attributes<\/u><\/a>, like Black-owned or LGBTQ+ owned, in Merchant Center to further differentiate your business.<\/p>\n<\/div>\n<\/div>\n

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This post was first shared by\u00a0Google<\/a>.\u00a0 To read the original article, click sur ce site<\/a>.\u00a0<\/h4>\n

 <\/p>","protected":false},"excerpt":{"rendered":"

As early as May, some holiday shoppers are starting to plan their holiday purchases with intention. They\u2019re balancing budgets, finalizing lists, and researching purchases. Connect early to convert these customers and multiply the number of peak shopping days in your season. AI can be used to identify and capture customer demand beyond the traditional \u201cCyber […]<\/p>\n","protected":false},"author":1655,"featured_media":251770,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[22055],"tags":[550,12286,535,15313,3315],"class_list":["post-251762","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-trends","tag-digital-marketing","tag-digital-marketing-strategy","tag-google","tag-holiday","tag-small-business"],"acf":[],"yoast_head":"\nHoliday Shopping Insights: Connect early with deliberate shoppers - Digital Main Street<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.thinkwithgoogle.com\/intl\/en-ca\/consumer-insights\/consumer-trends\/connect-with-early-holiday-shoppers\/\" \/>\n<meta property=\"og:locale\" content=\"fr_CA\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Holiday Shopping Insights: Connect early with deliberate shoppers\" \/>\n<meta property=\"og:description\" content=\"As early as May, some holiday shoppers are starting to plan their holiday purchases with intention. 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