{"id":263735,"date":"2023-11-27T11:50:34","date_gmt":"2023-11-27T16:50:34","guid":{"rendered":"https:\/\/digitalmainstreet.ca\/?p=263735"},"modified":"2023-11-27T11:50:34","modified_gmt":"2023-11-27T16:50:34","slug":"google-introduces-new-features-to-help-merchants-stand-out-this-holiday-season","status":"publish","type":"post","link":"https:\/\/digitalmainstreet.ca\/fr\/google-introduces-new-features-to-help-merchants-stand-out-this-holiday-season\/","title":{"rendered":"Google introduces new features to help merchants stand out this holiday season"},"content":{"rendered":"
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The holidays are one of the biggest opportunities for merchants to connect with new shoppers \u2014 so showing up strong and authentic to your brand is key. This year, we\u2019re introducing new features to help you stand out to customers, just in time for the busy holiday shopping season.<\/p>\n

Add the new small business attribute<\/h2>\n

Shoppers are looking for small businesses: In fact, 84% of people say supporting local and\/or small businesses is important to them.1<\/sup><\/a>\u00a0So we\u2019re making it easier to find them on Google.<\/p>\n

Starting today, merchants can identify themselves with a new\u00a0small business attribute<\/a>\u00a0on Search and Google Maps. Products in Search sold by businesses with that attribute will have a \u201csmall business\u201d label on them, as will businesses on Maps. These new labels will make it easier for shoppers to narrow down their searches and be intentional about shopping with their favorite (or soon-to-be-favorite) businesses.<\/p>\n<\/div>\n<\/div>\n<\/div>\n

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Small merchants using\u00a0Merchant Center<\/a>\u00a0ou\u00a0Business Profile<\/a>\u00a0in the U.S., including those using the Google & YouTube app on Shopify, can add the attribute to their account. In Merchant Center, review the \u201cbusiness information\u201d tab, navigate to either \u201cdetails\u201d or \u201cabout your business\u201d and toggle on the \u201csmall business\u201d attribute. In Business Profile, navigate to the \u201cmore\u201d section within \u201cedit profile.\u201d We\u2019re also partnering with Etsy to include eligible sellers.<\/p>\n

We\u2019ll automatically add the small business attribute to some merchants\u2019 listings based on factors like how many products they offer, the number of locations they have or how much web traffic they get. You can remove it in Merchant Center or through your Business Profile at any time.<\/p>\n<\/div>\n<\/div>\n<\/div>\n

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Customize product images in Product Studio<\/h2>\n

Want to add a holiday twist to your standard product imagery or experiment with a new viral holiday marketing trend? This week we\u2019re beginning to roll out\u00a0Product Studio<\/a>\u00a0\u2014 our set of AI tools to help merchants create and manage product imagery \u2014 to all\u00a0Merchant Center Next<\/a> users in the U.S. That includes our experimental AI-powered scene generation feature, which uses a text-to-image generative AI model to help you place products into any creative scene you dream up.<\/p>\n<\/div>\n<\/div>\n<\/div>\n

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Stumped on where to start with generating a scene? Product Studio will share a few prompt ideas, including holiday-themed scenes, to spark inspiration. It\u2019s easy to tweak or reuse prompts that worked well for you in the past. You can also remove distracting backgrounds or improve resolution on your product images in one click.<\/p>\n

Early testers have been experimenting with Product Studio over the past few months, including the small business skincare company\u00a0Doppeltree<\/a>. Doppeltree had some plain product images they really liked, but they needed more content for social media and e-commerce. Doppeltree co-founder Tony Ouyang says that Product Studio\u2019s free generative AI technology \u201callowed us to diversify our product imagery, and produce high quality images in a fraction of the time it would usually take us to do it on our own or hire a photographer.\u201d<\/p>\n

Product Studio starts rolling out today, and will be available in Merchant Center Next and the Google & YouTube app on Shopify.<\/p>\n

Show more helpful business information on Search<\/h2>\n

Shoppers can be hesitant to buy from businesses they haven\u2019t heard of. But certain key information, like other shoppers\u2019 experiences, can help them build confidence to try something new. To help build trust with unfamiliar businesses, we\u2019re expanding the type of information shoppers see when they look for businesses on Search.<\/p>\n

Starting this month in select countries, the\u00a0knowledge panel<\/a>\u00a0that appears on certain retailer searches \u2014 which previously showed details like the location of a business\u2019 headquarters or the number of employees \u2014 will start showing other helpful shopping information, like current deals, shipping and return policies, customer service information and ratings and reviews. The knowledge panel will also show for more merchants, offering a helpful snapshot of their business. We\u2019ll showcase information you\u2019re already sharing on Merchant Center, as well as other authoritative information from across the web.<\/p>\n<\/div>\n<\/div>\n<\/div>\n

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This updated panel is similar to how we help shoppers find local business information on merchants\u2019 Business Profiles \u2014 which in\u00a0every month in 2022<\/a>\u00a0helped drive more than 2.3 billion free direct connections, including phone calls, requests for directions, messages, bookings and reviews for American businesses.2<\/sup><\/a><\/p>\n

Update your deals<\/h2>\n

Our\u00a0Shopping Graph<\/a>\u00a0understands more than 35 billion listings from across the web and helps make sure shoppers see the latest and greatest information about your holiday promotions. Be sure to add your promotions to Merchant Center and review your settings if you\u2019d like to make changes to where your deals show up. And stay tuned for new ways we\u2019re helping shoppers find your deals this holiday.<\/p>\n

Start experimenting with these tools, and check out our\u00a0other AI-specific tips<\/a>, to more authentically represent your business and put your best foot forward this holiday.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n

—<\/p>\n

This post was first shared by\u00a0Google<\/a>.\u00a0 To read the original article, click\u00a0ici.<\/a><\/strong><\/p>","protected":false},"excerpt":{"rendered":"

The holidays are one of the biggest opportunities for merchants to connect with new shoppers \u2014 so showing up strong and authentic to your brand is key. This year, we\u2019re introducing new features to help you stand out to customers, just in time for the busy holiday shopping season. Add the new small business attribute […]<\/p>\n","protected":false},"author":1655,"featured_media":263736,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[10005],"tags":[535,555,15313,15949],"class_list":["post-263735","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-updates","tag-google","tag-google-business","tag-holiday","tag-web-presence"],"acf":[],"yoast_head":"\nGoogle introduces new features to help merchants stand out this holiday season - Digital Main Street<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.thinkwithgoogle.com\/intl\/en-ca\/marketing-strategies\/automation\/ai-for-small-business\/\" \/>\n<meta property=\"og:locale\" content=\"fr_CA\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Google introduces new features to help merchants stand out this holiday season\" \/>\n<meta property=\"og:description\" content=\"The holidays are one of the biggest opportunities for merchants to connect with new shoppers \u2014 so showing up strong and authentic to your brand is key. 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