{"id":290607,"date":"2024-08-15T15:20:20","date_gmt":"2024-08-15T19:20:20","guid":{"rendered":"https:\/\/digitalmainstreet.ca\/?p=290607"},"modified":"2024-08-15T15:20:20","modified_gmt":"2024-08-15T19:20:20","slug":"a-shorter-holiday-shopping-season-brings-higher-stakes-make-every-connection-count","status":"publish","type":"post","link":"https:\/\/digitalmainstreet.ca\/fr\/a-shorter-holiday-shopping-season-brings-higher-stakes-make-every-connection-count\/","title":{"rendered":"A shorter holiday shopping season brings higher stakes. Make every connection count"},"content":{"rendered":"<p data-block-key=\"cqg7r\">As you\u2019re building your holiday marketing strategies, lean on our consumer mindset framework. Understanding these\u00a0<a href=\"https:\/\/www.thinkwithgoogle.com\/consumer-insights\/consumer-trends\/holiday-sales-day-season\/\"><u>four mindsets<\/u><\/a>\u00a0\u2014 deliberate, deal-seeking, determined, and devoted \u2014 will help you connect with customers throughout the season.<\/p>\n<ul>\n<li data-block-key=\"e7cu\">Starting as early as May, consumers are<b>\u00a0deliberate<\/b>, thoughtfully planning their holiday purchases and wishlists.<\/li>\n<li data-block-key=\"au4cq\">Throughout the season, they\u2019re continually\u00a0<b>deal-seeking<\/b>, hunting for deals and prioritizing quality and value, but we see this behavior peak during Cyber Week \u2014 the five days between Thanksgiving and Cyber Monday.<\/li>\n<li data-block-key=\"4ahbh\">In December, they become even more\u00a0<b>determined<\/b>\u00a0to complete their shopping ahead of the holidays and engage across channels.<\/li>\n<li data-block-key=\"57nk1\">Through January,\u00a0<b>devoted<\/b>\u00a0consumers continue to shop past peak season and prioritize brand loyalty.<\/li>\n<\/ul>\n<p data-block-key=\"bmd39\">This holiday season\u2019s condensed purchase period intensifies the need for brands and retailers to cater to the early-shopping mindsets, deliberate and deal-seeking. Brands and retailers can gain a significant edge by fostering confidence, encouraging purchases before Black Friday ushers in the holiday rush, and ensuring they stay in consumers\u2019 consideration sets for later purchase.<\/p>\n<p data-block-key=\"c8la0\">Read on to learn how to stand out to shoppers, and tune into\u00a0<a href=\"https:\/\/google-ads.brandlive.com\/Think-Retail-2024\/en\/registration\" target=\"_blank\" rel=\"noopener noreferrer\"><u>Think Retail on Air<\/u><\/a>\u00a0on Aug. 27 to hear from leading marketers, industry experts, and our product teams about how to build your seasonal strategies.<\/p>\n<p data-block-key=\"c8la0\">Keep reading <a href=\"https:\/\/www.thinkwithgoogle.com\/consumer-insights\/consumer-trends\/the-insighter-holiday-consumer-mindset\/\">sur ce site<\/a>.\u00a0<\/p>\n<p data-block-key=\"c8la0\">&#8212;-<\/p>\n<p data-block-key=\"c8la0\"><strong>Originally published by Google <a href=\"https:\/\/www.thinkwithgoogle.com\/consumer-insights\/consumer-trends\/the-insighter-holiday-consumer-mindset\/\">sur ce site<\/a>.\u00a0<\/strong><\/p>","protected":false},"excerpt":{"rendered":"<p>As you\u2019re building your holiday marketing strategies, lean on our consumer mindset framework. Understanding these\u00a0four mindsets\u00a0\u2014 deliberate, deal-seeking, determined, and devoted \u2014 will help you connect with customers throughout the season. Starting as early as May, consumers are\u00a0deliberate, thoughtfully planning their holiday purchases and wishlists. Throughout the season, they\u2019re continually\u00a0deal-seeking, hunting for deals and prioritizing [&hellip;]<\/p>\n","protected":false},"author":1655,"featured_media":290608,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1],"tags":[514,12286,535,3315],"class_list":["post-290607","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized","tag-customer-engagement","tag-digital-marketing-strategy","tag-google","tag-small-business"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.4 (Yoast SEO v27.4) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>A shorter holiday shopping season brings higher stakes. Make every connection count - Digital Main Street<\/title>\n<meta name=\"description\" content=\"This year, consumers are facing a condensed holiday shopping season and an abundance of choice. This calls for an updated marketing approach to holiday readiness that rethinks how to win every day, not just \u201cpeak days.\u201d\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.canadapost-postescanada.ca\/blogs\/business\/ecommerce\/the-consumer-speaks-10-trends-that-could-define-e-commerce-in-2021\/?ecid=email_jc_1250\" \/>\n<meta property=\"og:locale\" content=\"fr_CA\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"A shorter holiday shopping season brings higher stakes. 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