{"id":303783,"date":"2026-05-14T10:11:38","date_gmt":"2026-05-14T14:11:38","guid":{"rendered":"https:\/\/digitalmainstreet.ca\/?p=303783"},"modified":"2026-05-14T10:11:38","modified_gmt":"2026-05-14T14:11:38","slug":"watch-the-recording-a-small-business-guide-to-winning-major-events","status":"publish","type":"post","link":"https:\/\/digitalmainstreet.ca\/fr\/watch-the-recording-a-small-business-guide-to-winning-major-events\/","title":{"rendered":"Watch the Recording: A Small Business Guide to Winning Major Events"},"content":{"rendered":"<p><span data-contrast=\"none\">On May 13<\/span><span data-contrast=\"none\">th<\/span><span data-contrast=\"none\">, Digital Main Street and Google Canada hosted a live workshop \u201cA Small Business Guide to Winning Major Events\u201d. This free virtual\u00a0webinar\u00a0was designed to empower small businesses to capitalize during major event moments. With Toronto set to host the big football tournament and TIFF this summer,\u00a0<\/span><span data-contrast=\"none\">small businesses can position themselves to welcome new customers from around the world<\/span><span data-contrast=\"none\">. Watch the session now and learn how to\u00a0optimize\u00a0your Google Business Profile, share real-time updates to attract new customers, and ensure your business is discoverable when it matters most.\u00a0<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335551550&quot;:0,&quot;335551620&quot;:0,&quot;335557856&quot;:16777215,&quot;335559738&quot;:0,&quot;335559739&quot;:0}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"none\">\u00a0<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335551550&quot;:0,&quot;335551620&quot;:0,&quot;335557856&quot;:16777215,&quot;335559738&quot;:0,&quot;335559739&quot;:0}\">\u00a0<\/span><\/p>\n<p><b><span data-contrast=\"none\">In this recording, businesses will:\u00a0<\/span><\/b><span data-contrast=\"none\">\u00a0<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335551550&quot;:0,&quot;335551620&quot;:0,&quot;335557856&quot;:16777215,&quot;335559738&quot;:0,&quot;335559739&quot;:0}\">\u00a0<\/span><\/p>\n<ul>\n<li aria-setsize=\"-1\" data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"3\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559683&quot;:0,&quot;335559684&quot;:-2,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" data-aria-posinset=\"1\" data-aria-level=\"1\"><span data-contrast=\"none\">Learn how to\u00a0optimize\u00a0your Google Business Profile to capture the attention of both locals and tourists.\u00a0<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335551550&quot;:0,&quot;335551620&quot;:0,&quot;335559738&quot;:0,&quot;335559739&quot;:0}\">\u00a0<\/span><\/li>\n<\/ul>\n<ul>\n<li aria-setsize=\"-1\" data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"4\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559683&quot;:0,&quot;335559684&quot;:-2,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" data-aria-posinset=\"1\" data-aria-level=\"1\"><span data-contrast=\"none\">Understand how to\u00a0leverage\u00a0real-time updates, special hours, and posts to drive foot traffic on busy event days.\u00a0<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335551550&quot;:0,&quot;335551620&quot;:0,&quot;335559738&quot;:0,&quot;335559739&quot;:0}\">\u00a0<\/span><\/li>\n<\/ul>\n<ul>\n<li aria-setsize=\"-1\" data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"5\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559683&quot;:0,&quot;335559684&quot;:-2,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" data-aria-posinset=\"1\" data-aria-level=\"1\"><span data-contrast=\"none\">Discover best practices for making your storefront easily discoverable when visitors search for nearby places to eat, shop, or visit.\u00a0<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335551550&quot;:0,&quot;335551620&quot;:0,&quot;335559738&quot;:0,&quot;335559739&quot;:0}\">\u00a0<\/span><\/li>\n<\/ul>\n<ul>\n<li aria-setsize=\"-1\" data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"6\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559683&quot;:0,&quot;335559684&quot;:-2,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" data-aria-posinset=\"1\" data-aria-level=\"1\"><span data-contrast=\"none\">Get actionable strategies for turning a temporary surge in global event visitors into lasting local revenue.\u00a0<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335551550&quot;:0,&quot;335551620&quot;:0,&quot;335559738&quot;:0,&quot;335559739&quot;:0}\">\u00a0<\/span><\/li>\n<\/ul>\n<p><span data-contrast=\"none\">\u00a0<\/span><\/p>\n<p><a href=\"https:\/\/google.brandlive.com\/A-Small-Business-Workshop-to-Win-During-Major-Events\/en\/home\"><span style=\"font-size: 18pt;\"><strong>Watch Now<\/strong><\/span><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>On May 13th, Digital Main Street and Google Canada hosted a live workshop \u201cA Small Business Guide to Winning Major Events\u201d. This free virtual\u00a0webinar\u00a0was designed to empower small businesses to capitalize during major event moments. With Toronto set to host the big football tournament and TIFF this summer,\u00a0small businesses can position themselves to welcome new [&hellip;]<\/p>\n","protected":false},"author":1163,"featured_media":303647,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[616,11164,22170,22171],"tags":[535,555,3315],"class_list":["post-303783","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business-operations","category-digital-transformation","category-google","category-webinar","tag-google","tag-google-business","tag-small-business"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.5 (Yoast SEO v27.5) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Watch the Recording: A Small Business Guide to Winning Major Events - Digital Main Street<\/title>\n<meta name=\"description\" content=\"Watch our session with Google Canada and learn how to optimize your Google Business Profile, share real-time updates to attract new customers, and ensure your business is discoverable when it matters most.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/digitalmainstreet.ca\/fr\/watch-the-recording-a-small-business-guide-to-winning-major-events\/\" \/>\n<meta property=\"og:locale\" content=\"fr_CA\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Watch the Recording: A Small Business Guide to Winning Major Events\" \/>\n<meta property=\"og:description\" content=\"Watch our session with Google Canada and learn how to optimize your Google Business Profile, share real-time updates to attract new customers, and ensure your business is discoverable when it matters most.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/digitalmainstreet.ca\/fr\/watch-the-recording-a-small-business-guide-to-winning-major-events\/\" \/>\n<meta property=\"og:site_name\" content=\"Digital Main Street\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/DigitalMainStreet\/\" \/>\n<meta property=\"article:published_time\" content=\"2026-05-14T14:11:38+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/digitalmainstreet.ca\/wp-content\/uploads\/2026\/04\/1640x924-1-1.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1640\" \/>\n\t<meta property=\"og:image:height\" content=\"924\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Digital Main Street\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@digital_mainst\" \/>\n<meta name=\"twitter:site\" content=\"@digital_mainst\" \/>\n<meta name=\"twitter:label1\" content=\"\u00c9crit par\" \/>\n\t<meta name=\"twitter:data1\" content=\"Digital Main Street\" \/>\n\t<meta name=\"twitter:label2\" content=\"Estimation du temps de lecture\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/digitalmainstreet.ca\\\/watch-the-recording-a-small-business-guide-to-winning-major-events\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/digitalmainstreet.ca\\\/watch-the-recording-a-small-business-guide-to-winning-major-events\\\/\"},\"author\":{\"name\":\"Digital Main Street\",\"@id\":\"https:\\\/\\\/digitalmainstreet.ca\\\/#\\\/schema\\\/person\\\/c9794846f8d5c7a5b160ddada75c29f9\"},\"headline\":\"Watch the Recording: A Small Business Guide to Winning Major Events\",\"datePublished\":\"2026-05-14T14:11:38+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/digitalmainstreet.ca\\\/watch-the-recording-a-small-business-guide-to-winning-major-events\\\/\"},\"wordCount\":182,\"publisher\":{\"@id\":\"https:\\\/\\\/digitalmainstreet.ca\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/digitalmainstreet.ca\\\/watch-the-recording-a-small-business-guide-to-winning-major-events\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/digitalmainstreet.ca\\\/wp-content\\\/uploads\\\/2026\\\/04\\\/1640x924-1-1.png\",\"keywords\":[\"Google\",\"Google Business Profile\",\"Small Business\"],\"articleSection\":[\"Business Operations\",\"Digital Transformation\",\"Google\",\"Webinar\"],\"inLanguage\":\"fr-CA\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/digitalmainstreet.ca\\\/watch-the-recording-a-small-business-guide-to-winning-major-events\\\/\",\"url\":\"https:\\\/\\\/digitalmainstreet.ca\\\/watch-the-recording-a-small-business-guide-to-winning-major-events\\\/\",\"name\":\"Watch the Recording: A Small Business Guide to Winning Major Events - 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