{"id":39321,"date":"2019-09-04T10:42:31","date_gmt":"2019-09-04T14:42:31","guid":{"rendered":"https:\/\/digitalmainstreet.ca\/?p=39321"},"modified":"2019-09-19T17:42:31","modified_gmt":"2019-09-19T21:42:31","slug":"6-effective-ways-to-promote-your-website-you-havent-tried","status":"publish","type":"post","link":"https:\/\/digitalmainstreet.ca\/fr\/6-effective-ways-to-promote-your-website-you-havent-tried\/","title":{"rendered":"6 Effective Ways to Promote Your Website You Haven\u2019t Tried"},"content":{"rendered":"

If you\u2019re a small business who has finished your business website for the first time, you\u2019ve completed the first step to becoming successful. Congratulations! The bad news is no one knows your website exists. The good news, we\u2019ll teach you some\u00a0surefire ways to promote your website<\/a><\/strong>.<\/p>\n

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1. Create Magnets for Backlinks<\/h2>\n

In order to secure traffic from sources outside of paid and direct search, you\u2019ll need to be found organically. And to be found organically,\u00a0you\u2019ll want to get inbound links from other websites.<\/p>\n

This means you want to secure a link on another site\u2019s web page to direct traffic to one of your articles. You can then use an internal linking strategy to further direct visitors to important pages for your business.<\/p>\n

The terminology for a piece of content that makes other websites in your industry or niche want to share it is called a \u2018magnet\u2019. It attracts backlinks because it provides inherent value wherein other websites are willing to share your resource to better serve their audiences\u2019 content needs.<\/p>\n

When it comes to off-page\u00a0search engine optimization (SEO)<\/a><\/strong>, different types of content are not all equal. Some content will outperform others based solely upon their format. Some will excel in creating backlinks for you, while others will excel in other areas.<\/p>\n

We\u2019re focused solely on creating backlinks. For that reason, formats such as new research, guides, and tools will work best to attract backlinks.<\/p>\n

Gear these resources towards company websites, publications, and blogs that will benefit from these most. These sites will become the audiences you target, as they\u2019re the ones who have the power to share your content. By virtue of their decision to share you content, you\u2019ll naturally begin to attract their internal audiences.<\/p>\n

Your aim will to be to\u00a0create optimized content for your industry niche<\/a><\/strong>\u00a0where it can be reprinted by several other publications. In order to make your content re-printable, focus on creating evergreen content and allow the publications to give themselves the by line (author line). In allowing them the by line, stipulate they need to give credit to the original article by linking to it near the end of the article or in the footer. Acquiring backlinks in this way will make it a win-win for everyone involved and give you a better shot at getting your content seen.<\/p>\n

2. Create Share-able Content<\/h2>\n

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Studies show, at any given time, there are\u00a0billions of people who are active on social media<\/a><\/strong>.\u00a0With so many users already posting daily content, wouldn\u2019t it help to have them share some of your content for you?<\/p>\n

As any publisher\u2019s goal is to encourage as much engagement as possible, creating content that goes viral is your best chance to get the most engagement.<\/p>\n

According to a BuzzSumo study, where they\u00a0analyzed 777 million social media articles and posts<\/a><\/strong>, there is a commonality between the best performing types of posts on Facebook to attract engagement.<\/p>\n

These posts fall under two main categories:<\/p>\n