{"id":54691,"date":"2020-03-06T10:30:40","date_gmt":"2020-03-06T15:30:40","guid":{"rendered":"https:\/\/digitalmainstreet.ca\/?p=54691"},"modified":"2020-03-09T10:49:53","modified_gmt":"2020-03-09T14:49:53","slug":"instagram-101-a-beginners-guide-for-small-businesses-in-2020","status":"publish","type":"post","link":"https:\/\/digitalmainstreet.ca\/fr\/instagram-101-a-beginners-guide-for-small-businesses-in-2020\/","title":{"rendered":"Instagram 101: A Beginner\u2019s Guide For Small Businesses in 2020"},"content":{"rendered":"<p>Getting your business started on Instagram can be daunting, so we\u2019re excited to have <a href=\"https:\/\/www.instagram.com\/scott_berty\/?hl=en\">Scott Berty<\/a>, Chief Growth Officer of <a href=\"https:\/\/www.trufan.io\/\">Trufan<\/a>, answering small business\u2019 top 3 questions on Instagram marketing.<\/p>\n<p><span style=\"font-size: 18pt; color: #003366;\"><strong>1.What you need to know about Influencer marketing<\/strong><\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-size: 14pt;\"><b>Q: What are some examples of how to work with influencers on Instagram?<\/b><\/span><\/p>\n<p>&nbsp;<\/p>\n<p><b>A:<\/b><span style=\"font-weight: 400;\"> Start asking some loyal customers who know people in the community if they\u2019d be okay with posting about the product or service on social media in exchange for a minor discount or a free visit. Maybe don\u2019t offer any incentive at all, just ask.<\/span><\/p>\n<ul>\n<li>For businesses that have little budget or resources for marketing, use social media to engage with local users that have more than 1000 followers. Build a relationship which could potentially lead to a partner for promotion. Businesses can partner with influencers to drive sales or simply get their name out there.<\/li>\n<li>If you\u2019re already seeing results from referrals, develop an affiliate model that incentivizes customers to refer more people they know.\u00a0<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p><span style=\"font-size: 14pt;\"><b>Q: <\/b><b>How do you find the right influencers to work with?<\/b><\/span><\/p>\n<p>&nbsp;<\/p>\n<p><b>A:<\/b><span style=\"font-weight: 400;\"> Businesses should look for someone who has a connection with the audience that they are looking to reach. This may include a <\/span><a href=\"https:\/\/blog.hootsuite.com\/target-market\/\"><span style=\"font-weight: 400;\">demographic or psychographic<\/span><\/a><span style=\"font-weight: 400;\"> match with an audience that business would like to get in front of. A healthy <\/span><a href=\"https:\/\/phlanx.com\/engagement-calculator\"><span style=\"font-weight: 400;\">engagement rate<\/span><\/a><span style=\"font-weight: 400;\"> should always be considered before working with an influencer. Be aware of their own brand image, what type of content or language they typically use, how they are perceived and if any of that could be harmful to the business.<\/span><span style=\"font-weight: 400;\"><\/p>\n<p><\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-size: 14pt;\"><b>Q:<\/b> <b>How can you track that influencer marketing is actually working for your business? <\/b><\/span><span style=\"font-weight: 400;\"><\/p>\n<p><\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\"><strong>A:<\/strong> To track sales and your return on investment, use unique discount codes or ask how new customers found your business at point of purchase.<\/span><span style=\"font-weight: 400;\">\u00a0If you\u2019re confirming by asking, this might require a simple spreadsheet or note to keep tally. If businesses are just looking to develop more awareness, consideration or foot traffic, leverage influencers to help grow your social media followers and <a href=\"http:\/\/trufan.io\/casestudy\">track the resulting overlap<\/a>.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-size: 14pt;\"><b>Q: How much can working with an influencer cost?<\/b><\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\"><strong>A: <\/strong>This all depends on the businesses objective from that influencer partnership or campaign. For businesses that do have a budget, consider how you can get more from that budget by using it to give discounts to the influencer and even the customers they refer to you. It doesn\u2019t affect cash flow as much this way but if you can afford to pay influencers directly and offer a deal for first time customers they refer, this will allow for a more complete strategy. Businesses that are interested in the strategy but haven\u2019t started should first develop a digital presence with a website and Instagram page.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-size: 18pt; color: #003366;\"><strong>2.How social media can boost sales<\/strong><\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-size: 14pt;\"><b>Q: How can the use of social media help generate sales?<\/b><\/span><\/p>\n<p>&nbsp;<\/p>\n<p><b>A: <\/b><span style=\"font-weight: 400;\">Social media connects people with their interests and the people they trust. Followers typically trust the people or businesses and organizations they follow and in business, it\u2019s all about building trust with new or existing customers. Plus social media channels help find new customers at the same time because people spend more time here regularly compared to anywhere else on earth. Instagram has had more than 1 billion monthly active users since June 2018.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-size: 14pt;\"><b>Q: Do more followers on Instagram mean more sales?<\/b><\/span><\/p>\n<p>&nbsp;<\/p>\n<p><b>A: <span style=\"font-weight: 400;\">Followers don\u2019t mean sales. Many businesses will actually value what a follower means to them differently. In many cases a follower will mean awareness and potentially consideration &#8211; a sign that another prospective customer is in your funnel. But often times followers can be customers or they\u2019ll turn into one and the more you have, the more you can market to without spending a dime.<\/span><\/b><\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-size: 18pt; color: #000000;\"><strong>3.How to increase engagement on social media in 2020<\/strong><\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-size: 14pt;\"><b>Q: What can I do to get more engagement?<\/b><\/span><\/p>\n<p>&nbsp;<\/p>\n<p><b>A:<\/b><span style=\"font-weight: 400;\"> Start communicating more with the followers you do have. Engage with them if you don\u2019t know who they are &#8211; let them feel known and appreciated. That, in itself, will help you develop a stronger benchmark since more of your followers will regularly see and engage with your content.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">To expand your audience and attract engagement from new social media users, make sure you understand <\/span><a href=\"https:\/\/jumpermedia.co\/instagram-hashtag-research\/\"><span style=\"font-weight: 400;\">what hashtags you should be using<\/span><\/a><span style=\"font-weight: 400;\">.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Also be sure to monitor similar businesses that are getting great engagement to learn from their captions or content. <\/span><a href=\"https:\/\/thepreviewapp.com\/13-creative-instagram-caption-ideas\/\"><span style=\"font-weight: 400;\">Always ask questions<\/span><\/a><span style=\"font-weight: 400;\"> or prompt certain types of engagement from your audience with posts they\u2019ll find interesting.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In person experiences, events or activations will always help boost engagement too.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-size: 14pt;\"><b>Q: How do I gain more followers?<\/b><\/span><span style=\"font-weight: 400;\"><\/p>\n<p><\/span><\/p>\n<p><b>A: <\/b><span style=\"font-weight: 400;\">Anyone who wants more followers, needs to be committed to <\/span><a href=\"https:\/\/hootsuite.com\/platform\/scheduling\"><span style=\"font-weight: 400;\">creating and posting consistently<\/span><\/a><span style=\"font-weight: 400;\"> &#8211; or have someone who can do that for them. If you\u2019ve got this down and you still aren\u2019t getting the results you\u2019re looking for, first ask yourself why you want to gain more followers. Then analyze accounts in your industry that have grown and research the type of content, captions and creative style they\u2019ve used.\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">For those who have grown an audience of 1000 or more and want to continue growing, consider the following 3 tactics:<\/span><\/p>\n<ol>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Boost engagement: calls to action or creative prompts on your website or in store<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Influencer marketing: an ambassador program with customers on social<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Advertising: using online ads or paying an expert Facebook marketer<\/span><\/li>\n<\/ol>\n<p>&nbsp;<\/p>\n<p><span style=\"font-size: 14pt;\"><b>Q: Is social media right for every type of business?\u00a0<\/b><\/span><\/p>\n<p>&nbsp;<\/p>\n<p><b>A: <\/b><span style=\"font-weight: 400;\">No, it\u2019s not right for all businesses. The social media platform businesses choose can also differ a lot depending on the ideal customer. Social media is not a need for every business owner but I will say this, if your customers are thinking about social media and they probably are, then so should you. Often times followers can be customers or they may turn into one eventually. The more followers you have, the more you can market to without spending a dime.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Learn more about how you can start with <\/span><a href=\"https:\/\/www.trufan.io\/\"><span style=\"font-weight: 400;\">Trufan<\/span><\/a><span style=\"font-weight: 400;\">. Trufan is an easy-to-use tool for businesses that want to develop influencer marketing strategies, build their community, and foster direct relationships with social media audiences. <\/span><\/p>","protected":false},"excerpt":{"rendered":"<p>Getting your business started on Instagram can be daunting, so we\u2019re excited to have Scott Berty, Chief Growth Officer of Trufan, answering small business\u2019 top 3 questions on Instagram marketing. 1.What you need to know about Influencer marketing &nbsp; Q: What are some examples of how to work with influencers on Instagram? &nbsp; A: Start [&hellip;]<\/p>\n","protected":false},"author":12519,"featured_media":55197,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-54691","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.4 (Yoast SEO v27.4) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Instagram 101: A Beginner\u2019s Guide For Small Businesses in 2020 - Digital Main Street<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/digitalmainstreet.ca\/fr\/instagram-101-a-beginners-guide-for-small-businesses-in-2020\/\" \/>\n<meta property=\"og:locale\" content=\"fr_CA\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Instagram 101: A Beginner\u2019s Guide For Small Businesses in 2020\" \/>\n<meta property=\"og:description\" content=\"Getting your business started on Instagram can be daunting, so we\u2019re excited to have Scott Berty, Chief Growth Officer of Trufan, answering small business\u2019 top 3 questions on Instagram marketing. 1.What you need to know about Influencer marketing &nbsp; Q: What are some examples of how to work with influencers on Instagram? &nbsp; A: Start [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/digitalmainstreet.ca\/fr\/instagram-101-a-beginners-guide-for-small-businesses-in-2020\/\" \/>\n<meta property=\"og:site_name\" content=\"Digital Main Street\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/DigitalMainStreet\/\" \/>\n<meta property=\"article:published_time\" content=\"2020-03-06T15:30:40+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2020-03-09T14:49:53+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/digitalmainstreet.ca\/wp-content\/uploads\/2020\/03\/black-and-white-laptop-2740956-1-scaled-e1583508160801.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"800\" \/>\n\t<meta property=\"og:image:height\" content=\"533\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Trufan\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@digital_mainst\" \/>\n<meta name=\"twitter:site\" content=\"@digital_mainst\" \/>\n<meta name=\"twitter:label1\" content=\"\u00c9crit par\" \/>\n\t<meta name=\"twitter:data1\" content=\"Trufan\" \/>\n\t<meta name=\"twitter:label2\" content=\"Estimation du temps de lecture\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/digitalmainstreet.ca\\\/fr\\\/instagram-101-a-beginners-guide-for-small-businesses-in-2020\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/digitalmainstreet.ca\\\/fr\\\/instagram-101-a-beginners-guide-for-small-businesses-in-2020\\\/\"},\"author\":{\"name\":\"Trufan\",\"@id\":\"https:\\\/\\\/digitalmainstreet.ca\\\/#\\\/schema\\\/person\\\/292e690ccddc2c9aa7c379fb5b7994eb\"},\"headline\":\"Instagram 101: A Beginner\u2019s Guide For Small Businesses in 2020\",\"datePublished\":\"2020-03-06T15:30:40+00:00\",\"dateModified\":\"2020-03-09T14:49:53+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/digitalmainstreet.ca\\\/fr\\\/instagram-101-a-beginners-guide-for-small-businesses-in-2020\\\/\"},\"wordCount\":1063,\"publisher\":{\"@id\":\"https:\\\/\\\/digitalmainstreet.ca\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/digitalmainstreet.ca\\\/fr\\\/instagram-101-a-beginners-guide-for-small-businesses-in-2020\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/digitalmainstreet.ca\\\/wp-content\\\/uploads\\\/2020\\\/03\\\/black-and-white-laptop-2740956-1-scaled-e1583508160801.jpg\",\"articleSection\":[\"Uncategorized\"],\"inLanguage\":\"fr-CA\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/digitalmainstreet.ca\\\/fr\\\/instagram-101-a-beginners-guide-for-small-businesses-in-2020\\\/\",\"url\":\"https:\\\/\\\/digitalmainstreet.ca\\\/fr\\\/instagram-101-a-beginners-guide-for-small-businesses-in-2020\\\/\",\"name\":\"Instagram 101: A Beginner\u2019s Guide For Small Businesses in 2020 - Digital Main Street\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/digitalmainstreet.ca\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/digitalmainstreet.ca\\\/fr\\\/instagram-101-a-beginners-guide-for-small-businesses-in-2020\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/digitalmainstreet.ca\\\/fr\\\/instagram-101-a-beginners-guide-for-small-businesses-in-2020\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/digitalmainstreet.ca\\\/wp-content\\\/uploads\\\/2020\\\/03\\\/black-and-white-laptop-2740956-1-scaled-e1583508160801.jpg\",\"datePublished\":\"2020-03-06T15:30:40+00:00\",\"dateModified\":\"2020-03-09T14:49:53+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/digitalmainstreet.ca\\\/fr\\\/instagram-101-a-beginners-guide-for-small-businesses-in-2020\\\/#breadcrumb\"},\"inLanguage\":\"fr-CA\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/digitalmainstreet.ca\\\/fr\\\/instagram-101-a-beginners-guide-for-small-businesses-in-2020\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-CA\",\"@id\":\"https:\\\/\\\/digitalmainstreet.ca\\\/fr\\\/instagram-101-a-beginners-guide-for-small-businesses-in-2020\\\/#primaryimage\",\"url\":\"https:\\\/\\\/digitalmainstreet.ca\\\/wp-content\\\/uploads\\\/2020\\\/03\\\/black-and-white-laptop-2740956-1-scaled-e1583508160801.jpg\",\"contentUrl\":\"https:\\\/\\\/digitalmainstreet.ca\\\/wp-content\\\/uploads\\\/2020\\\/03\\\/black-and-white-laptop-2740956-1-scaled-e1583508160801.jpg\",\"width\":800,\"height\":533},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/digitalmainstreet.ca\\\/fr\\\/instagram-101-a-beginners-guide-for-small-businesses-in-2020\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/digitalmainstreet.ca\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Instagram 101: A Beginner\u2019s Guide For Small Businesses in 2020\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/digitalmainstreet.ca\\\/#website\",\"url\":\"https:\\\/\\\/digitalmainstreet.ca\\\/\",\"name\":\"Digital Main Street\",\"description\":\"Digital Main Street\",\"publisher\":{\"@id\":\"https:\\\/\\\/digitalmainstreet.ca\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/digitalmainstreet.ca\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"fr-CA\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/digitalmainstreet.ca\\\/#organization\",\"name\":\"Digital Main Street\",\"url\":\"https:\\\/\\\/digitalmainstreet.ca\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-CA\",\"@id\":\"https:\\\/\\\/digitalmainstreet.ca\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/digitalmainstreet.ca\\\/wp-content\\\/uploads\\\/2017\\\/04\\\/dms_logo_colour_boxed-e1492625281888.jpg\",\"contentUrl\":\"https:\\\/\\\/digitalmainstreet.ca\\\/wp-content\\\/uploads\\\/2017\\\/04\\\/dms_logo_colour_boxed-e1492625281888.jpg\",\"width\":533,\"height\":533,\"caption\":\"Digital Main Street\"},\"image\":{\"@id\":\"https:\\\/\\\/digitalmainstreet.ca\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/DigitalMainStreet\\\/\",\"https:\\\/\\\/x.com\\\/digital_mainst\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/digitalmainstreet.ca\\\/#\\\/schema\\\/person\\\/292e690ccddc2c9aa7c379fb5b7994eb\",\"name\":\"Trufan\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-CA\",\"@id\":\"https:\\\/\\\/digitalmainstreet.ca\\\/wp-content\\\/uploads\\\/2020\\\/03\\\/ubfdoeah36e6qsbi9lhj-150x150.png\",\"url\":\"https:\\\/\\\/digitalmainstreet.ca\\\/wp-content\\\/uploads\\\/2020\\\/03\\\/ubfdoeah36e6qsbi9lhj-150x150.png\",\"contentUrl\":\"https:\\\/\\\/digitalmainstreet.ca\\\/wp-content\\\/uploads\\\/2020\\\/03\\\/ubfdoeah36e6qsbi9lhj-150x150.png\",\"caption\":\"Trufan\"},\"sameAs\":[\"darryl.julott@digitalmainstreet.ca\"],\"url\":\"https:\\\/\\\/digitalmainstreet.ca\\\/fr\\\/author\\\/trufan\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Instagram 101: A Beginner\u2019s Guide For Small Businesses in 2020 - Digital Main Street","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/digitalmainstreet.ca\/fr\/instagram-101-a-beginners-guide-for-small-businesses-in-2020\/","og_locale":"fr_CA","og_type":"article","og_title":"Instagram 101: A Beginner\u2019s Guide For Small Businesses in 2020","og_description":"Getting your business started on Instagram can be daunting, so we\u2019re excited to have Scott Berty, Chief Growth Officer of Trufan, answering small business\u2019 top 3 questions on Instagram marketing. 1.What you need to know about Influencer marketing &nbsp; Q: What are some examples of how to work with influencers on Instagram? &nbsp; A: Start [&hellip;]","og_url":"https:\/\/digitalmainstreet.ca\/fr\/instagram-101-a-beginners-guide-for-small-businesses-in-2020\/","og_site_name":"Digital Main Street","article_publisher":"https:\/\/www.facebook.com\/DigitalMainStreet\/","article_published_time":"2020-03-06T15:30:40+00:00","article_modified_time":"2020-03-09T14:49:53+00:00","og_image":[{"width":800,"height":533,"url":"https:\/\/digitalmainstreet.ca\/wp-content\/uploads\/2020\/03\/black-and-white-laptop-2740956-1-scaled-e1583508160801.jpg","type":"image\/jpeg"}],"author":"Trufan","twitter_card":"summary_large_image","twitter_creator":"@digital_mainst","twitter_site":"@digital_mainst","twitter_misc":{"\u00c9crit par":"Trufan","Estimation du temps de lecture":"5 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/digitalmainstreet.ca\/fr\/instagram-101-a-beginners-guide-for-small-businesses-in-2020\/#article","isPartOf":{"@id":"https:\/\/digitalmainstreet.ca\/fr\/instagram-101-a-beginners-guide-for-small-businesses-in-2020\/"},"author":{"name":"Trufan","@id":"https:\/\/digitalmainstreet.ca\/#\/schema\/person\/292e690ccddc2c9aa7c379fb5b7994eb"},"headline":"Instagram 101: A Beginner\u2019s Guide For Small Businesses in 2020","datePublished":"2020-03-06T15:30:40+00:00","dateModified":"2020-03-09T14:49:53+00:00","mainEntityOfPage":{"@id":"https:\/\/digitalmainstreet.ca\/fr\/instagram-101-a-beginners-guide-for-small-businesses-in-2020\/"},"wordCount":1063,"publisher":{"@id":"https:\/\/digitalmainstreet.ca\/#organization"},"image":{"@id":"https:\/\/digitalmainstreet.ca\/fr\/instagram-101-a-beginners-guide-for-small-businesses-in-2020\/#primaryimage"},"thumbnailUrl":"https:\/\/digitalmainstreet.ca\/wp-content\/uploads\/2020\/03\/black-and-white-laptop-2740956-1-scaled-e1583508160801.jpg","articleSection":["Uncategorized"],"inLanguage":"fr-CA"},{"@type":"WebPage","@id":"https:\/\/digitalmainstreet.ca\/fr\/instagram-101-a-beginners-guide-for-small-businesses-in-2020\/","url":"https:\/\/digitalmainstreet.ca\/fr\/instagram-101-a-beginners-guide-for-small-businesses-in-2020\/","name":"Instagram 101: A Beginner\u2019s Guide For Small Businesses in 2020 - Digital Main Street","isPartOf":{"@id":"https:\/\/digitalmainstreet.ca\/#website"},"primaryImageOfPage":{"@id":"https:\/\/digitalmainstreet.ca\/fr\/instagram-101-a-beginners-guide-for-small-businesses-in-2020\/#primaryimage"},"image":{"@id":"https:\/\/digitalmainstreet.ca\/fr\/instagram-101-a-beginners-guide-for-small-businesses-in-2020\/#primaryimage"},"thumbnailUrl":"https:\/\/digitalmainstreet.ca\/wp-content\/uploads\/2020\/03\/black-and-white-laptop-2740956-1-scaled-e1583508160801.jpg","datePublished":"2020-03-06T15:30:40+00:00","dateModified":"2020-03-09T14:49:53+00:00","breadcrumb":{"@id":"https:\/\/digitalmainstreet.ca\/fr\/instagram-101-a-beginners-guide-for-small-businesses-in-2020\/#breadcrumb"},"inLanguage":"fr-CA","potentialAction":[{"@type":"ReadAction","target":["https:\/\/digitalmainstreet.ca\/fr\/instagram-101-a-beginners-guide-for-small-businesses-in-2020\/"]}]},{"@type":"ImageObject","inLanguage":"fr-CA","@id":"https:\/\/digitalmainstreet.ca\/fr\/instagram-101-a-beginners-guide-for-small-businesses-in-2020\/#primaryimage","url":"https:\/\/digitalmainstreet.ca\/wp-content\/uploads\/2020\/03\/black-and-white-laptop-2740956-1-scaled-e1583508160801.jpg","contentUrl":"https:\/\/digitalmainstreet.ca\/wp-content\/uploads\/2020\/03\/black-and-white-laptop-2740956-1-scaled-e1583508160801.jpg","width":800,"height":533},{"@type":"BreadcrumbList","@id":"https:\/\/digitalmainstreet.ca\/fr\/instagram-101-a-beginners-guide-for-small-businesses-in-2020\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/digitalmainstreet.ca\/"},{"@type":"ListItem","position":2,"name":"Instagram 101: A Beginner\u2019s Guide For Small Businesses in 2020"}]},{"@type":"WebSite","@id":"https:\/\/digitalmainstreet.ca\/#website","url":"https:\/\/digitalmainstreet.ca\/","name":"Digital Main Street","description":"Digital Main Street","publisher":{"@id":"https:\/\/digitalmainstreet.ca\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/digitalmainstreet.ca\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"fr-CA"},{"@type":"Organization","@id":"https:\/\/digitalmainstreet.ca\/#organization","name":"Digital Main Street","url":"https:\/\/digitalmainstreet.ca\/","logo":{"@type":"ImageObject","inLanguage":"fr-CA","@id":"https:\/\/digitalmainstreet.ca\/#\/schema\/logo\/image\/","url":"https:\/\/digitalmainstreet.ca\/wp-content\/uploads\/2017\/04\/dms_logo_colour_boxed-e1492625281888.jpg","contentUrl":"https:\/\/digitalmainstreet.ca\/wp-content\/uploads\/2017\/04\/dms_logo_colour_boxed-e1492625281888.jpg","width":533,"height":533,"caption":"Digital Main Street"},"image":{"@id":"https:\/\/digitalmainstreet.ca\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/DigitalMainStreet\/","https:\/\/x.com\/digital_mainst"]},{"@type":"Person","@id":"https:\/\/digitalmainstreet.ca\/#\/schema\/person\/292e690ccddc2c9aa7c379fb5b7994eb","name":"Trufan","image":{"@type":"ImageObject","inLanguage":"fr-CA","@id":"https:\/\/digitalmainstreet.ca\/wp-content\/uploads\/2020\/03\/ubfdoeah36e6qsbi9lhj-150x150.png","url":"https:\/\/digitalmainstreet.ca\/wp-content\/uploads\/2020\/03\/ubfdoeah36e6qsbi9lhj-150x150.png","contentUrl":"https:\/\/digitalmainstreet.ca\/wp-content\/uploads\/2020\/03\/ubfdoeah36e6qsbi9lhj-150x150.png","caption":"Trufan"},"sameAs":["darryl.julott@digitalmainstreet.ca"],"url":"https:\/\/digitalmainstreet.ca\/fr\/author\/trufan\/"}]}},"_links":{"self":[{"href":"https:\/\/digitalmainstreet.ca\/fr\/wp-json\/wp\/v2\/posts\/54691","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/digitalmainstreet.ca\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/digitalmainstreet.ca\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/digitalmainstreet.ca\/fr\/wp-json\/wp\/v2\/users\/12519"}],"replies":[{"embeddable":true,"href":"https:\/\/digitalmainstreet.ca\/fr\/wp-json\/wp\/v2\/comments?post=54691"}],"version-history":[{"count":0,"href":"https:\/\/digitalmainstreet.ca\/fr\/wp-json\/wp\/v2\/posts\/54691\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/digitalmainstreet.ca\/fr\/wp-json\/wp\/v2\/media\/55197"}],"wp:attachment":[{"href":"https:\/\/digitalmainstreet.ca\/fr\/wp-json\/wp\/v2\/media?parent=54691"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/digitalmainstreet.ca\/fr\/wp-json\/wp\/v2\/categories?post=54691"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/digitalmainstreet.ca\/fr\/wp-json\/wp\/v2\/tags?post=54691"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}