{"id":5559,"date":"2017-07-12T09:13:49","date_gmt":"2017-07-12T13:13:49","guid":{"rendered":"http:\/\/digitalmainstreet.ca\/?p=5559"},"modified":"2017-10-30T13:59:36","modified_gmt":"2017-10-30T17:59:36","slug":"2017-holiday-survival-guide","status":"publish","type":"post","link":"https:\/\/digitalmainstreet.ca\/fr\/2017-holiday-survival-guide\/","title":{"rendered":"2017 Holiday Survival Guide"},"content":{"rendered":"<ul>\n<li><strong>Extend your selling windows<\/strong>. Smooth out the holidays\u2019 retail peaks and valleys with longer promotional periods that also smooth out your fulfillment process. Many of 2016\u2019s top merchants turned November into \u201cCyber Month.\u201d<\/li>\n<li><strong>Product deals + shipping promotions = Success<\/strong>. During the 2016 holiday season, merchants who paired sales promotions with free shipping saw significant lifts in volume.<\/li>\n<li><strong>Capitalize on last-minute shoppers<\/strong>. Extend your shipping deadlines and get items there by Christmas by improving logistics and offering express delivery.<\/li>\n<li><strong>Use returns to increase conversions and build loyalty<\/strong>. Customers in 2016 looked for a return policy that was easy to find, easy to understand and simple to carry out. More merchants soothed the concerns of gift-givers through longer post-holiday return periods \u2013 but there is room for improvement.<\/li>\n<li><strong>Canada Post can help<\/strong>. Find key shipping deadlines and important e-commerce dates for 2017\u2019s holiday season, care of Canada\u2019s No. 1 parcel company.<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p><strong><u><a href=\"https:\/\/www.canadapost.ca\/cpo\/mc\/app\/personal\/miniforms\/holidayGuide2017.jsf?LOCALE=en&ecid=affiliate|pdn|lg|144\" target=\"_blank\" rel=\"noopener\" data-link=\"https:\/\/www.canadapost.ca\/cpo\/mc\/app\/personal\/miniforms\/holidayGuide2017.jsf?LOCALE=en&ecid=affiliate|pdn|lg|144\">Download the guide now<\/a><\/u><\/strong><\/p>","protected":false},"excerpt":{"rendered":"<p>Extend your selling windows. Smooth out the holidays\u2019 retail peaks and valleys with longer promotional periods that also smooth out your fulfillment process. Many of 2016\u2019s top merchants turned November into \u201cCyber Month.\u201d Product deals + shipping promotions = Success. During the 2016 holiday season, merchants who paired sales promotions with free shipping saw significant [&hellip;]<\/p>\n","protected":false},"author":1654,"featured_media":5436,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1],"tags":[523],"class_list":["post-5559","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized","tag-business-operations"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.1 (Yoast SEO v27.1.1) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>2017 Holiday Survival Guide - Canada Post<\/title>\n<meta name=\"description\" content=\"2017 Holiday Survival Guide: Must-know insights for e-commerce merchants looking to ace the holiday season.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/digitalmainstreet.ca\/fr\/2017-holiday-survival-guide\/\" \/>\n<meta property=\"og:locale\" content=\"fr_CA\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"2017 Holiday Survival Guide\" \/>\n<meta property=\"og:description\" content=\"2017 Holiday Survival Guide: Must-know insights for e-commerce merchants looking to ace the holiday season.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/digitalmainstreet.ca\/fr\/2017-holiday-survival-guide\/\" \/>\n<meta property=\"og:site_name\" content=\"Digital Main Street\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/DigitalMainStreet\/\" \/>\n<meta property=\"article:published_time\" content=\"2017-07-12T13:13:49+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2017-10-30T17:59:36+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/digitalmainstreet.ca\/wp-content\/uploads\/2017\/07\/MC-4361_Holiday-Guide_DMS_Banner-2-with-logo_850x400_EN_TOOLS.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"850\" \/>\n\t<meta property=\"og:image:height\" content=\"400\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Canada Post\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@digital_mainst\" \/>\n<meta name=\"twitter:site\" content=\"@digital_mainst\" \/>\n<meta name=\"twitter:label1\" content=\"\u00c9crit par\" \/>\n\t<meta name=\"twitter:data1\" content=\"Canada Post\" \/>\n\t<meta name=\"twitter:label2\" content=\"Estimation du temps de lecture\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/digitalmainstreet.ca\/fr\/2017-holiday-survival-guide\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/digitalmainstreet.ca\/fr\/2017-holiday-survival-guide\/\"},\"author\":{\"name\":\"Canada Post\",\"@id\":\"https:\/\/digitalmainstreet.ca\/#\/schema\/person\/69bc7fc975dd3993fd4aa5a735186eb7\"},\"headline\":\"2017 Holiday Survival Guide\",\"datePublished\":\"2017-07-12T13:13:49+00:00\",\"dateModified\":\"2017-10-30T17:59:36+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/digitalmainstreet.ca\/fr\/2017-holiday-survival-guide\/\"},\"wordCount\":153,\"publisher\":{\"@id\":\"https:\/\/digitalmainstreet.ca\/#organization\"},\"image\":{\"@id\":\"https:\/\/digitalmainstreet.ca\/fr\/2017-holiday-survival-guide\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/digitalmainstreet.ca\/wp-content\/uploads\/2017\/07\/MC-4361_Holiday-Guide_DMS_Banner-2-with-logo_850x400_EN_TOOLS.jpg\",\"keywords\":[\"Business Operations\"],\"articleSection\":[\"Uncategorized\"],\"inLanguage\":\"fr-CA\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/digitalmainstreet.ca\/fr\/2017-holiday-survival-guide\/\",\"url\":\"https:\/\/digitalmainstreet.ca\/fr\/2017-holiday-survival-guide\/\",\"name\":\"2017 Holiday Survival Guide - 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