{"id":6404,"date":"2017-08-24T11:59:35","date_gmt":"2017-08-24T15:59:35","guid":{"rendered":"http:\/\/digitalmainstreet.ca\/?p=6404"},"modified":"2017-10-30T13:55:08","modified_gmt":"2017-10-30T17:55:08","slug":"not-early-get-online-store-ready-back-school-shoppers-5-strategies-school-proof-site","status":"publish","type":"post","link":"https:\/\/digitalmainstreet.ca\/fr\/not-early-get-online-store-ready-back-school-shoppers-5-strategies-school-proof-site\/","title":{"rendered":"Why it\u2019s not too early to get your online store ready for back-to-school shoppers\u2014and 5 strategies to school-proof your site!"},"content":{"rendered":"<p>\u00a0In fact a 2015 Google consumer survey found that 20% planned to be finished the task a month before school starts, while 55% will be wrapped up by Labour Day.<sup>1<\/sup><\/p>\n<p>Plus, shoppers aren\u2019t just checking off those back-to-school lists earlier, they\u2019re turning online more than ever before, seen through impressive growth during 2015\u2019s back-to-school season. E-commerce segments like fashion, sporting goods\/outdoor, houseware and home furnishings experienced record growth during August 2015, suggesting shoppers are less inclined to trek to brick-and-mortar stores during the back-to-school rush.<\/p>\n<p>We anticipate demand to be even greater in 2016. Here are 5 strategies to help you make sure you\u2019re ready to meet demand this year.<\/p>\n<ol class=\"nomarginbottom\">\n<li><strong>Be findable \u2013 use SEO<\/strong>\n<p>If parents and students search online for back-to-school items, will your site come up in search engine results? If not, consider investing in search engine optimization (SEO) for your site. It can help improve your placement on result pages\u2014and increase the number of visitors to your site. Back-to-school shoppers may be an untapped market and a chance expand your customer base.<\/p>\n<\/li>\n<li><strong>Provide the best user experience possible<\/strong>\n<p>Want to convert shoppers? Even ones who might just be researching online, but plan to buy at the mall? Boost conversion potential by making sure your site provides some key information to shoppers. The truth is, online shoppers are savvy and have come to expect these features, meaning they may buy online elsewhere if your site doesn\u2019t offer them.<\/p>\n<ul>\n<li><strong>An upfront returns policy<\/strong>. This gives shoppers the confidence to buy. Read more about how to create a\u00a0<a href=\"https:\/\/www.canadapost.ca\/web\/en\/blogs\/business\/details.page?article=2016\/03\/15\/how_to_use_returns_t&cattype=business&cat=shipping\">customer-pleasing return policy<\/a>.<\/li>\n<li><strong>Tracking.<\/strong>\u00a0Customers love to track their purchase. In fact, 75% of Canadian online shoppers say tracking influences their satisfaction with online retailers. Read more about how\u00a0<a href=\"https:\/\/www.canadapost.ca\/web\/en\/blogs\/business\/details.page?article=2014\/03\/12\/part_1_why_provide_t&cattype=business&cat=shipping&subcat=ecommercesolutions\">tracking can benefit you and your shoppers<\/a>.<sup>2<\/sup><\/li>\n<li><strong>Estimated delivery date.<\/strong>\u00a0Just as shoppers like to track the progress of their delivery, they want to know when it will arrive before they click \u201cbuy\u201d.\u00a0<\/li>\n<\/ul>\n<\/li>\n<\/ol>\n<p><strong>Interested in reading more from Canada Post?<\/strong>\u00a0Visit the\u00a0<a href=\"https:\/\/www.canadapost.ca\/web\/en\/blogs\/business\/list.page?cattype=business&cat=shipping&ecid=affiliate|pdn|lg|100\" target=\"_blank\" rel=\"noopener\" data-link=\"https:\/\/www.canadapost.ca\/web\/en\/blogs\/business\/list.page?cattype=business&cat=shipping&ecid=affiliate|pdn|lg|100\">Canada Post Shipping Solutions Blog\u00a0<\/a>\u00a0for more articles to help you operate your e-commerce business more effectively.\u00a0<\/p>\n<ol class=\"nomarginbottom\">\n<li><strong>Offer free or discounted shipping<\/strong>\n<p>Think about extending a special back-to-school shipping offer. While you may not be able to offer it year-round, implementing free, flat-rate or discounted shipping during back-to-school season can drive incremental sales. Keep in mind that 64% of shoppers who abandoned their carts in the past said it was because shipping costs were too high.<sup>3<\/sup>\u00a0Merchants are taking notice: Our research saw a 14% increase in the number of merchants offering free shipping in 2015 (56%) from 2014 (42%).<sup>4<\/sup><\/p>\n<\/li>\n<li><strong>Give shoppers delivery options<\/strong>\n<p>Back-to-school shoppers are on the move, like university students for example. Consider implementing Canada Post\u2019s flexible delivery options to help your shoppers get their purchases when and where they want them. We know that 48% of frequent shoppers indicated they would purchase more items online if provided choice of delivery options.<sup>5<\/sup><\/p>\n<ul>\n<li><strong>Deliver to Post Office<\/strong>\u00a0\u2013 Integrate this option into your website to allow shoppers to send their purchases to a post office of their choice right from the checkout page.\u00a0<a href=\"https:\/\/www.canadapost.ca\/web\/en\/blogs\/business\/details.page?article=2014\/01\/22\/deliver_to_post_part1&cattype=business&cat=shipping&subcat=developers\">En savoir plus<\/a>.<\/li>\n<li><strong>FlexDelivery<\/strong>\u00a0\u2013 Shoppers sign up on\u00a0<a href=\"https:\/\/www.canadapost.ca\/web\/en\/pages\/fd\/default.page\">our website<\/a>\u00a0and receive a special delivery address they can use to have their items delivered to a post office of their choice.\u00a0<a href=\"https:\/\/www.canadapost.ca\/web\/en\/blogs\/business\/details.page?article=2015\/03\/27\/allow_post_office_de&cattype=business&cat=shipping\">en savoir plus<\/a>.<\/li>\n<li><strong>Delivered Tonight<\/strong>\u00a0\u2013 Same-day, evening delivery in Toronto, Montreal, and Vancouver.\u00a0<a href=\"https:\/\/www.canadapost.ca\/web\/en\/blogs\/business\/details.page?article=2015\/06\/25\/how_to_add_delivered&cat=shipping&cattype=business\">Find out how it works<\/a>.<\/li>\n<\/ul>\n<\/li>\n<li><strong>Be ready to fulfill<\/strong>\n<p>Are your operations ready to meet the demand from back-to-school shoppers? This demand may extend right into the peak holiday season. That\u2019s why having ready-to-scale operations in place by summer is a must if you anticipate back-to-school traffic. Get\u00a0<a href=\"https:\/\/www.canadapost.ca\/web\/en\/blogs\/business\/details.page?article=2015\/12\/30\/improve_your_ecommer&cattype=business&cat=shipping\">tactics and strategies for becoming a fulfillment speedster<\/a>.<\/p>\n<\/li>\n<\/ol>\n<p><strong>Bonus tip: go omnichannel<\/strong><\/p>\n<p>If you\u2019re working on an omnichannel strategy this year, consider implementing it in time for back-to-school season. Think of busy parents who may want to purchase something online but pick it up in store while they\u2019re at the mall. Merchants are taking notice: our research shows that more merchants offered a \u2018buy online, pick up in store\u2019 option in 2015 (50%) than 2014 (42%).<sup>6<\/sup><\/p>\n<p>Like what you\u2019ve read? <a href=\"https:\/\/www.canadapost.ca\/web\/en\/blogs\/business\/details.page?article=2017\/09\/11\/how_to_prepare_your_&cattype=business&cat=shipping&ecid=affiliate|pdn|lg|161\">Cliquez ici<\/a> to check out the original post and other related articles.<\/p>\n<p><strong>Remember: it\u2019s not too early<\/strong><\/p>\n<p>School may not even be out yet, but now\u2019s the perfect time to do all the behind-the-scenes work required to make sure you can capture a piece of the back-to-school pie.<\/p>\n<p class=\"x-small\"><sup>1<\/sup>\u00a0Source: Google consumer surveys, which also found that 26% of post-secondary-aged Canadian students said they\u2019ll be shopping more for back-to-school items this year compared to 2014.\u00a0<br \/>\n <sup>2<\/sup>\u00a0Source: J.C. Williams Group, Canadian E-shoppers: The online shopping\/buying experience, CP 12-209, September 2012.\u00a0<br \/>\n <sup>3<\/sup>\u00a0Source: Online Shopper Sensitivity to Shipping Costs, CPC 15-214, September 2015.\u00a0<br \/>\n <sup>4<\/sup>\u00a0Source: 2015 Canada Post Holiday Monitoring Study 2015, March 2016\u00a0<br \/>\n <sup>5<\/sup>\u00a0When compared to brick and mortar locations. Source: Consumer Delivery Preferences, CP 14-206, August 2014.\u00a0<br \/>\n <sup>6<\/sup>\u00a0Source: 2015 Canada Post Holiday Monitoring Study 2015, March 2016<\/p>\n<p><strong>READ MORE:<\/strong>\u00a0<strong><a href=\"https:\/\/www.canadapost.ca\/web\/en\/pages\/ecom\/default.page\">E-commerce solutions for businesses of all sizes<\/a>.<\/strong><\/p>","protected":false},"excerpt":{"rendered":"<p>\u00a0In fact a 2015 Google consumer survey found that 20% planned to be finished the task a month before school starts, while 55% will be wrapped up by Labour Day.1 Plus, shoppers aren\u2019t just checking off those back-to-school lists earlier, they\u2019re turning online more than ever before, seen through impressive growth during 2015\u2019s back-to-school season. [&hellip;]<\/p>\n","protected":false},"author":1654,"featured_media":6405,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-6404","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.1 (Yoast SEO v27.1.1) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Why it\u2019s not too early to get your online store ready for back-to-school shoppers\u2014and 5 strategies to school-proof your site! - Digital Main Street<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/digitalmainstreet.ca\/fr\/not-early-get-online-store-ready-back-school-shoppers-5-strategies-school-proof-site\/\" \/>\n<meta property=\"og:locale\" content=\"fr_CA\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Why it\u2019s not too early to get your online store ready for back-to-school shoppers\u2014and 5 strategies to school-proof your site!\" \/>\n<meta property=\"og:description\" content=\"\u00a0In fact a 2015 Google consumer survey found that 20% planned to be finished the task a month before school starts, while 55% will be wrapped up by Labour Day.1 Plus, shoppers aren\u2019t just checking off those back-to-school lists earlier, they\u2019re turning online more than ever before, seen through impressive growth during 2015\u2019s back-to-school season. [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/digitalmainstreet.ca\/fr\/not-early-get-online-store-ready-back-school-shoppers-5-strategies-school-proof-site\/\" \/>\n<meta property=\"og:site_name\" content=\"Digital Main Street\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/DigitalMainStreet\/\" \/>\n<meta property=\"article:published_time\" content=\"2017-08-24T15:59:35+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2017-10-30T17:55:08+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/digitalmainstreet.ca\/wp-content\/uploads\/2017\/08\/CPC-August.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1194\" \/>\n\t<meta property=\"og:image:height\" content=\"340\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Canada Post\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@digital_mainst\" \/>\n<meta name=\"twitter:site\" content=\"@digital_mainst\" \/>\n<meta name=\"twitter:label1\" content=\"\u00c9crit par\" \/>\n\t<meta name=\"twitter:data1\" content=\"Canada Post\" \/>\n\t<meta name=\"twitter:label2\" content=\"Estimation du temps de lecture\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/digitalmainstreet.ca\/fr\/not-early-get-online-store-ready-back-school-shoppers-5-strategies-school-proof-site\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/digitalmainstreet.ca\/fr\/not-early-get-online-store-ready-back-school-shoppers-5-strategies-school-proof-site\/\"},\"author\":{\"name\":\"Canada Post\",\"@id\":\"https:\/\/digitalmainstreet.ca\/#\/schema\/person\/69bc7fc975dd3993fd4aa5a735186eb7\"},\"headline\":\"Why it\u2019s not too early to get your online store ready for back-to-school shoppers\u2014and 5 strategies to school-proof your site!\",\"datePublished\":\"2017-08-24T15:59:35+00:00\",\"dateModified\":\"2017-10-30T17:55:08+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/digitalmainstreet.ca\/fr\/not-early-get-online-store-ready-back-school-shoppers-5-strategies-school-proof-site\/\"},\"wordCount\":834,\"publisher\":{\"@id\":\"https:\/\/digitalmainstreet.ca\/#organization\"},\"image\":{\"@id\":\"https:\/\/digitalmainstreet.ca\/fr\/not-early-get-online-store-ready-back-school-shoppers-5-strategies-school-proof-site\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/digitalmainstreet.ca\/wp-content\/uploads\/2017\/08\/CPC-August.jpg\",\"articleSection\":[\"Uncategorized\"],\"inLanguage\":\"fr-CA\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/digitalmainstreet.ca\/fr\/not-early-get-online-store-ready-back-school-shoppers-5-strategies-school-proof-site\/\",\"url\":\"https:\/\/digitalmainstreet.ca\/fr\/not-early-get-online-store-ready-back-school-shoppers-5-strategies-school-proof-site\/\",\"name\":\"Why it\u2019s not too early to get your online store ready for back-to-school shoppers\u2014and 5 strategies to school-proof your site! - Digital Main Street\",\"isPartOf\":{\"@id\":\"https:\/\/digitalmainstreet.ca\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/digitalmainstreet.ca\/fr\/not-early-get-online-store-ready-back-school-shoppers-5-strategies-school-proof-site\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/digitalmainstreet.ca\/fr\/not-early-get-online-store-ready-back-school-shoppers-5-strategies-school-proof-site\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/digitalmainstreet.ca\/wp-content\/uploads\/2017\/08\/CPC-August.jpg\",\"datePublished\":\"2017-08-24T15:59:35+00:00\",\"dateModified\":\"2017-10-30T17:55:08+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/digitalmainstreet.ca\/fr\/not-early-get-online-store-ready-back-school-shoppers-5-strategies-school-proof-site\/#breadcrumb\"},\"inLanguage\":\"fr-CA\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/digitalmainstreet.ca\/fr\/not-early-get-online-store-ready-back-school-shoppers-5-strategies-school-proof-site\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-CA\",\"@id\":\"https:\/\/digitalmainstreet.ca\/fr\/not-early-get-online-store-ready-back-school-shoppers-5-strategies-school-proof-site\/#primaryimage\",\"url\":\"https:\/\/digitalmainstreet.ca\/wp-content\/uploads\/2017\/08\/CPC-August.jpg\",\"contentUrl\":\"https:\/\/digitalmainstreet.ca\/wp-content\/uploads\/2017\/08\/CPC-August.jpg\",\"width\":1194,\"height\":340},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/digitalmainstreet.ca\/fr\/not-early-get-online-store-ready-back-school-shoppers-5-strategies-school-proof-site\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/digitalmainstreet.ca\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Why it\u2019s not too early to get your online store ready for back-to-school shoppers\u2014and 5 strategies to school-proof your site!\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/digitalmainstreet.ca\/#website\",\"url\":\"https:\/\/digitalmainstreet.ca\/\",\"name\":\"Digital Main Street\",\"description\":\"Digital Main Street\",\"publisher\":{\"@id\":\"https:\/\/digitalmainstreet.ca\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/digitalmainstreet.ca\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"fr-CA\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/digitalmainstreet.ca\/#organization\",\"name\":\"Digital Main Street\",\"url\":\"https:\/\/digitalmainstreet.ca\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-CA\",\"@id\":\"https:\/\/digitalmainstreet.ca\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/digitalmainstreet.ca\/wp-content\/uploads\/2017\/04\/dms_logo_colour_boxed-e1492625281888.jpg\",\"contentUrl\":\"https:\/\/digitalmainstreet.ca\/wp-content\/uploads\/2017\/04\/dms_logo_colour_boxed-e1492625281888.jpg\",\"width\":533,\"height\":533,\"caption\":\"Digital Main Street\"},\"image\":{\"@id\":\"https:\/\/digitalmainstreet.ca\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/DigitalMainStreet\/\",\"https:\/\/x.com\/digital_mainst\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/digitalmainstreet.ca\/#\/schema\/person\/69bc7fc975dd3993fd4aa5a735186eb7\",\"name\":\"Canada Post\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-CA\",\"@id\":\"https:\/\/digitalmainstreet.ca\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/digitalmainstreet.ca\/wp-content\/uploads\/2024\/09\/digital_rgb_postmark-150x150.png\",\"contentUrl\":\"https:\/\/digitalmainstreet.ca\/wp-content\/uploads\/2024\/09\/digital_rgb_postmark-150x150.png\",\"caption\":\"Canada Post\"},\"url\":\"https:\/\/digitalmainstreet.ca\/fr\/author\/canada-post\/\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Why it\u2019s not too early to get your online store ready for back-to-school shoppers\u2014and 5 strategies to school-proof your site! - Digital Main Street","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/digitalmainstreet.ca\/fr\/not-early-get-online-store-ready-back-school-shoppers-5-strategies-school-proof-site\/","og_locale":"fr_CA","og_type":"article","og_title":"Why it\u2019s not too early to get your online store ready for back-to-school shoppers\u2014and 5 strategies to school-proof your site!","og_description":"\u00a0In fact a 2015 Google consumer survey found that 20% planned to be finished the task a month before school starts, while 55% will be wrapped up by Labour Day.1 Plus, shoppers aren\u2019t just checking off those back-to-school lists earlier, they\u2019re turning online more than ever before, seen through impressive growth during 2015\u2019s back-to-school season. [&hellip;]","og_url":"https:\/\/digitalmainstreet.ca\/fr\/not-early-get-online-store-ready-back-school-shoppers-5-strategies-school-proof-site\/","og_site_name":"Digital Main Street","article_publisher":"https:\/\/www.facebook.com\/DigitalMainStreet\/","article_published_time":"2017-08-24T15:59:35+00:00","article_modified_time":"2017-10-30T17:55:08+00:00","og_image":[{"width":1194,"height":340,"url":"https:\/\/digitalmainstreet.ca\/wp-content\/uploads\/2017\/08\/CPC-August.jpg","type":"image\/jpeg"}],"author":"Canada Post","twitter_card":"summary_large_image","twitter_creator":"@digital_mainst","twitter_site":"@digital_mainst","twitter_misc":{"\u00c9crit par":"Canada Post","Estimation du temps de lecture":"4 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/digitalmainstreet.ca\/fr\/not-early-get-online-store-ready-back-school-shoppers-5-strategies-school-proof-site\/#article","isPartOf":{"@id":"https:\/\/digitalmainstreet.ca\/fr\/not-early-get-online-store-ready-back-school-shoppers-5-strategies-school-proof-site\/"},"author":{"name":"Canada Post","@id":"https:\/\/digitalmainstreet.ca\/#\/schema\/person\/69bc7fc975dd3993fd4aa5a735186eb7"},"headline":"Why it\u2019s not too early to get your online store ready for back-to-school shoppers\u2014and 5 strategies to school-proof your site!","datePublished":"2017-08-24T15:59:35+00:00","dateModified":"2017-10-30T17:55:08+00:00","mainEntityOfPage":{"@id":"https:\/\/digitalmainstreet.ca\/fr\/not-early-get-online-store-ready-back-school-shoppers-5-strategies-school-proof-site\/"},"wordCount":834,"publisher":{"@id":"https:\/\/digitalmainstreet.ca\/#organization"},"image":{"@id":"https:\/\/digitalmainstreet.ca\/fr\/not-early-get-online-store-ready-back-school-shoppers-5-strategies-school-proof-site\/#primaryimage"},"thumbnailUrl":"https:\/\/digitalmainstreet.ca\/wp-content\/uploads\/2017\/08\/CPC-August.jpg","articleSection":["Uncategorized"],"inLanguage":"fr-CA"},{"@type":"WebPage","@id":"https:\/\/digitalmainstreet.ca\/fr\/not-early-get-online-store-ready-back-school-shoppers-5-strategies-school-proof-site\/","url":"https:\/\/digitalmainstreet.ca\/fr\/not-early-get-online-store-ready-back-school-shoppers-5-strategies-school-proof-site\/","name":"Why it\u2019s not too early to get your online store ready for back-to-school shoppers\u2014and 5 strategies to school-proof your site! - Digital Main Street","isPartOf":{"@id":"https:\/\/digitalmainstreet.ca\/#website"},"primaryImageOfPage":{"@id":"https:\/\/digitalmainstreet.ca\/fr\/not-early-get-online-store-ready-back-school-shoppers-5-strategies-school-proof-site\/#primaryimage"},"image":{"@id":"https:\/\/digitalmainstreet.ca\/fr\/not-early-get-online-store-ready-back-school-shoppers-5-strategies-school-proof-site\/#primaryimage"},"thumbnailUrl":"https:\/\/digitalmainstreet.ca\/wp-content\/uploads\/2017\/08\/CPC-August.jpg","datePublished":"2017-08-24T15:59:35+00:00","dateModified":"2017-10-30T17:55:08+00:00","breadcrumb":{"@id":"https:\/\/digitalmainstreet.ca\/fr\/not-early-get-online-store-ready-back-school-shoppers-5-strategies-school-proof-site\/#breadcrumb"},"inLanguage":"fr-CA","potentialAction":[{"@type":"ReadAction","target":["https:\/\/digitalmainstreet.ca\/fr\/not-early-get-online-store-ready-back-school-shoppers-5-strategies-school-proof-site\/"]}]},{"@type":"ImageObject","inLanguage":"fr-CA","@id":"https:\/\/digitalmainstreet.ca\/fr\/not-early-get-online-store-ready-back-school-shoppers-5-strategies-school-proof-site\/#primaryimage","url":"https:\/\/digitalmainstreet.ca\/wp-content\/uploads\/2017\/08\/CPC-August.jpg","contentUrl":"https:\/\/digitalmainstreet.ca\/wp-content\/uploads\/2017\/08\/CPC-August.jpg","width":1194,"height":340},{"@type":"BreadcrumbList","@id":"https:\/\/digitalmainstreet.ca\/fr\/not-early-get-online-store-ready-back-school-shoppers-5-strategies-school-proof-site\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/digitalmainstreet.ca\/"},{"@type":"ListItem","position":2,"name":"Why it\u2019s not too early to get your online store ready for back-to-school shoppers\u2014and 5 strategies to school-proof your site!"}]},{"@type":"WebSite","@id":"https:\/\/digitalmainstreet.ca\/#website","url":"https:\/\/digitalmainstreet.ca\/","name":"Digital Main Street","description":"Digital Main Street","publisher":{"@id":"https:\/\/digitalmainstreet.ca\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/digitalmainstreet.ca\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"fr-CA"},{"@type":"Organization","@id":"https:\/\/digitalmainstreet.ca\/#organization","name":"Digital Main Street","url":"https:\/\/digitalmainstreet.ca\/","logo":{"@type":"ImageObject","inLanguage":"fr-CA","@id":"https:\/\/digitalmainstreet.ca\/#\/schema\/logo\/image\/","url":"https:\/\/digitalmainstreet.ca\/wp-content\/uploads\/2017\/04\/dms_logo_colour_boxed-e1492625281888.jpg","contentUrl":"https:\/\/digitalmainstreet.ca\/wp-content\/uploads\/2017\/04\/dms_logo_colour_boxed-e1492625281888.jpg","width":533,"height":533,"caption":"Digital Main Street"},"image":{"@id":"https:\/\/digitalmainstreet.ca\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/DigitalMainStreet\/","https:\/\/x.com\/digital_mainst"]},{"@type":"Person","@id":"https:\/\/digitalmainstreet.ca\/#\/schema\/person\/69bc7fc975dd3993fd4aa5a735186eb7","name":"Canada Post","image":{"@type":"ImageObject","inLanguage":"fr-CA","@id":"https:\/\/digitalmainstreet.ca\/#\/schema\/person\/image\/","url":"https:\/\/digitalmainstreet.ca\/wp-content\/uploads\/2024\/09\/digital_rgb_postmark-150x150.png","contentUrl":"https:\/\/digitalmainstreet.ca\/wp-content\/uploads\/2024\/09\/digital_rgb_postmark-150x150.png","caption":"Canada Post"},"url":"https:\/\/digitalmainstreet.ca\/fr\/author\/canada-post\/"}]}},"_links":{"self":[{"href":"https:\/\/digitalmainstreet.ca\/fr\/wp-json\/wp\/v2\/posts\/6404","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/digitalmainstreet.ca\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/digitalmainstreet.ca\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/digitalmainstreet.ca\/fr\/wp-json\/wp\/v2\/users\/1654"}],"replies":[{"embeddable":true,"href":"https:\/\/digitalmainstreet.ca\/fr\/wp-json\/wp\/v2\/comments?post=6404"}],"version-history":[{"count":0,"href":"https:\/\/digitalmainstreet.ca\/fr\/wp-json\/wp\/v2\/posts\/6404\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/digitalmainstreet.ca\/fr\/wp-json\/wp\/v2\/media\/6405"}],"wp:attachment":[{"href":"https:\/\/digitalmainstreet.ca\/fr\/wp-json\/wp\/v2\/media?parent=6404"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/digitalmainstreet.ca\/fr\/wp-json\/wp\/v2\/categories?post=6404"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/digitalmainstreet.ca\/fr\/wp-json\/wp\/v2\/tags?post=6404"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}