{"id":6683,"date":"2017-09-21T16:00:41","date_gmt":"2017-09-21T20:00:41","guid":{"rendered":"http:\/\/digitalmainstreet.ca\/?p=6683"},"modified":"2017-10-30T13:46:54","modified_gmt":"2017-10-30T17:46:54","slug":"todays-e-commerce-returns-experiences-impact-tomorrows-customer-loyalty","status":"publish","type":"post","link":"https:\/\/digitalmainstreet.ca\/fr\/todays-e-commerce-returns-experiences-impact-tomorrows-customer-loyalty\/","title":{"rendered":"Today's e-commerce returns experiences impact tomorrow's customer loyalty"},"content":{"rendered":"

But if a customer isn't completely satisfied with their purchase, allowing them to easily and successfully return it can mean the difference between whether they stay loyal to your business or head to the competition.<\/p>\n

Findings from our\u00a0recent survey of Canadian online shoppers<\/a>\u00a0uncovered that e-commerce returns represent the biggest gap between what online shoppers expect, and what merchants offer. Building strategies to close this gap could mean changes to your existing policies and practices. But it's a moment of truth for customer retention and a deciding factor for subsequent business.<\/p>\n

If businesses want their online shopping experience to positively represent their brand, they need to understand, and be sensitive to online shopper expectations. The more you know your customer, their expectations and what they value in their online shopping experience (including returns) the better off your business will be.<\/p>\n

\"\"<\/p>\n

Are you willing to wager a third of your customer base by ignoring the opportunity to improve your returns process?<\/p>\n

Interested in reading more from Canada Post?<\/strong>\u00a0Visit the\u00a0Canada Post Shipping Solutions Blog\u00a0<\/a>\u00a0for more articles to help you operate your e-commerce business more effectively.\u00a0\u00a0\u00a0<\/p>\n

The most common returns challenges<\/h2>\n

In many cases, a few changes to your existing policy can transform a mediocre returns experience into a great one. Identifying your customers' challenges and taking proactive steps to address them will increase the likelihood that they'll make repeat purchases.<\/p>\n

\"\"<\/p>\n

Find out more about what shoppers want in the perfect returns experience<\/a><\/strong>.<\/p>\n

How returns can impact present shoppers and future sales<\/h2>\n

In a fast-changing e-commerce landscape where merchants are constantly competing for online shoppers' share of wallet, the returns experience becomes an important extension of your acquisition efforts. Establishing the ideal returns experience is crucial to turning a one-time online shopper into a loyal customer. Remember, 1 in 3 Canadians said they wouldn't purchase from the same merchant again after having a negative returns experience. In this sense, you're short-changing your future self if you don't objectively examine your current approach.<\/p>\n

\"\"<\/p>\n

In the last 12 months, 1 in 4 Canadians said they had a less than satisfactory returns experience. Ask yourself if your policy provides the clarity, simplicity and convenience that online shoppers are looking for. If not, you may be missing out on future sales.<\/p>\n

Like what you\u2019ve read? Cliquez ici \u00a0<\/a>to check out the original post and other related articles.<\/p>\n

Are you interested in ways to make your returns policy a competitive advantage, and how to leverage it to build relationships with customers?\u00a0Download our whitepaper<\/a>, “eCommerce Returns: From Costly Complication to Competitive Advantage” today.<\/p>","protected":false},"excerpt":{"rendered":"

But if a customer isn’t completely satisfied with their purchase, allowing them to easily and successfully return it can mean the difference between whether they stay loyal to your business or head to the competition. Findings from our\u00a0recent survey of Canadian online shoppers\u00a0uncovered that e-commerce returns represent the biggest gap between what online shoppers expect, […]<\/p>\n","protected":false},"author":1654,"featured_media":6686,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-6683","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized"],"acf":[],"yoast_head":"\nToday's e-commerce returns experiences impact tomorrow's customer loyalty - Digital Main Street<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/digitalmainstreet.ca\/fr\/todays-e-commerce-returns-experiences-impact-tomorrows-customer-loyalty\/\" \/>\n<meta property=\"og:locale\" content=\"fr_CA\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Today's e-commerce returns experiences impact tomorrow's customer loyalty\" \/>\n<meta property=\"og:description\" content=\"But if a customer isn't completely satisfied with their purchase, allowing them to easily and successfully return it can mean the difference between whether they stay loyal to your business or head to the competition. 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