{"id":6954,"date":"2017-10-30T14:15:48","date_gmt":"2017-10-30T18:15:48","guid":{"rendered":"http:\/\/digitalmainstreet.ca\/?p=6954"},"modified":"2017-10-30T09:29:48","modified_gmt":"2017-10-30T13:29:48","slug":"power-compromise-free-returns-arent-always-realistic","status":"publish","type":"post","link":"https:\/\/digitalmainstreet.ca\/fr\/power-compromise-free-returns-arent-always-realistic\/","title":{"rendered":"The power of compromise: why free returns aren\u2019t always realistic"},"content":{"rendered":"
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 <\/p>\n

Yet there\u2019s still a gap between online shopper expectations and reality. Online shoppers are looking to return their products for free, while most merchants still require them to pay for return shipping.<\/p>\n

\"\"<\/p>\n

The reality is: for many merchants, it\u2019s not realistic to offer free returns shipping. Consider scenarios where product quality is great, but the online shopper ordered the wrong size, more than they needed or their expectations didn\u2019t align with product reality. Our recent survey of Canadian online shoppers<\/a> found that although they value free returns, they\u2019re usually willing to share the cost of return shipping in scenarios where they\u2019re returning the product due to fit or misaligned expectations.<\/p>\n

Making sure you state who pays for return shipping upfront in your policy is a good way to set expectations. Our research tells us that online shoppers are generally willing to split return shipping costs with merchants if their portion of the cost is fair, based on the reasoning behind the return.<\/p>\n

Interested in reading more from Canada Post?\u00a0Visit the Canada Post Shipping Solutions Blog<\/a>\u00a0for more articles to help you operate your e-commerce business more effectively.<\/p>\n

Read more on creating a clear, simple and convenient returns policy.<\/a><\/strong><\/p>\n

The power of compromise<\/h4>\n

\"\"<\/p>\n

If the clothing doesn\u2019t fit, return shipping cost can be split<\/h4>\n

When buying clothing or footwear, online shoppers are more likely to order different sizes and colours to decide which items they like best. They may not have time or access to a local retail location to experience a product in person before they purchase from your online store. In this scenario, they\u2019re usually willing to share the cost as the ability to return lets them explore the right look and fit, and ultimately, be satisfied with their purchase.<\/p>\n

\"\"<\/p>\n

This scenario presents an interesting opportunity for e-commerce merchants to help online shoppers make informed purchase decisions, and encourage them to make repeat purchases.<\/p>\n

\"\"<\/p>\n

Defective merchandise? Poor quality? Shoppers want merchants to cover returns<\/h4>\n

On the other hand, online shoppers believe they shouldn\u2019t have to cover returns costs if the wrong item is delivered or the merchandise is defective. When retailers are willing to cover the cost of replacing defective products, it\u2019s a proven way to establish trust with online shoppers and has the potential to lead to future sales.<\/p>\n

\"\"<\/p>\n

Alternative strategies to sharing return costs<\/h4>\n

So, what do these scenarios mean for merchants developing their returns policies? As you read earlier, our survey revealed that nearly half of online shoppers would buy from a merchant that offered discounted return delivery costs. But what\u2019s important to note is that most of them would be willing to share the cost. The takeaway? Meeting in the middle can mean a world of a difference for growing a loyal online shopper base.<\/p>\n

\"\"<\/p>\n

By evaluating their online shopper base and product offering, merchants can best determine which returns scenarios apply to them and which strategies they could implement to develop a returns program that benefits both their business and their online shopper.<\/p>\n

Like what you\u2019ve read? Click here<\/a> to check out the original post and other related articles.<\/p>\n

Are you interested in ways to make your returns policy a competitive advantage, and how to leverage it to build relationships with customers? Download our whitepaper<\/a>, \u201ceCommerce Returns: From Costly Complication to Competitive Advantage\u201d<\/em> today.<\/p>\n<\/div>\n<\/article>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

  Yet there\u2019s still a gap between online shopper expectations and reality. Online shoppers are looking to return their products for free, while most merchants still require them to pay for return shipping. <img src=”\/assets\/img\/blogs\/business\/shipping\/2017\/MC-3889\/MC-3833 Returns Whitepaper- Blog 3_Visual Design_2017-06-07_ISOLATED_Image 1_EN.jpg” alt=”Returns Whitepaper” \/> The reality is: for many merchants, it\u2019s not realistic to offer […]<\/p>\n","protected":false},"author":1654,"featured_media":6955,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-6954","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized"],"acf":[],"yoast_head":"\nThe power of compromise: why free returns aren\u2019t always realistic - Digital Main Street<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/digitalmainstreet.ca\/fr\/power-compromise-free-returns-arent-always-realistic\/\" \/>\n<meta property=\"og:locale\" content=\"fr_CA\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The power of compromise: why free returns aren\u2019t always realistic\" \/>\n<meta property=\"og:description\" content=\"  Yet there\u2019s still a gap between online shopper expectations and reality. 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