{"id":8056,"date":"2017-11-30T11:10:42","date_gmt":"2017-11-30T16:10:42","guid":{"rendered":"http:\/\/digitalmainstreet.ca\/?p=8056"},"modified":"2017-11-08T11:21:32","modified_gmt":"2017-11-08T16:21:32","slug":"making-move-storefront-estore","status":"publish","type":"post","link":"https:\/\/digitalmainstreet.ca\/fr\/making-move-storefront-estore\/","title":{"rendered":"Making the move from storefront to eStore"},"content":{"rendered":"<p>But while it may seem like an overwhelming task to establish your online presence, in reality, the hard work is manageable when you approach the decision with eyes wide open.<\/p>\n<h4>Ask yourself some key questions<\/h4>\n<p>How much will this cost? What technology is available and which is right for you? And how do you juggle the requirements of your physical and online stores once everything is up and running?<\/p>\n<p>Kelly Jewison knows the answers. As manager of strategic partnerships at\u00a0<a href=\"https:\/\/www.vendhq.com\/en\/?partner_code=adwords&campaign=701900000001kxD&gclid=Cj0KEQjwxbDIBRCL99Wls-nLicoBEiQAWroh6onsftWyRF7b9GU2LHVmnuhzaJPcB9BciuNWheBk-rgaArVg8P8HAQ\" target=\"_blank\" rel=\"noopener\">Vend<\/a>, a cloud-based point of sale and retail management platform, Jewison works closely with brick-and-mortar retailers who are making the transition to online.<\/p>\n<p><iframe loading=\"lazy\" src=\"https:\/\/www.youtube.com\/embed\/sd5DP8f4x9Y\" width=\"594\" height=\"334\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\" data-mce-fragment=\"1\"><\/iframe><\/p>\n<h4>Avoid this BIG mistake<\/h4>\n<p>Too often when retailers decide to create an online store, they think of it as being a separate entity to their brick-and-mortar facility, says Jewison.<\/p>\n<p>This means they often end up providing an inconsistent customer experience, where the two stores look and feel different, and don\u2019t offer shoppers the same products. This doesn\u2019t cut it for modern consumers who are expecting a seamless shopping experience. Plus, it forces retailers to constantly reconcile data from two different sources.<\/p>\n<p><img decoding=\"async\" src=\"https:\/\/www.canadapost.ca\/assets\/img\/blogs\/business\/shipping\/2017\/MC-4418\/MC-4407-Making-the-Move-from-Storefront-to-Estore_Quote_Retina_1188x344_EN_2017-07-13.jpg\" alt=\"\" data-interchange=\"[\/assets\/img\/blogs\/business\/shipping\/2017\/MC-4418\/MC-4407-Making-the-Move-from-Storefront-to-Estore_Quote_Reg_594x217_EN_2017-07-13.jpg, (default)], [\/assets\/img\/blogs\/business\/shipping\/2017\/MC-4418\/MC-4407-Making-the-Move-from-Storefront-to-Estore_Quote_Retina_1188x344_EN_2017-07-13.jpg, (retina)]\" data-uuid=\"interchange-j9r8tbhm1\" \/><\/p>\n<p>But a daunting array of platforms are available, from basic plug-and-play systems under $100 to custom solutions costing hundreds of thousands of dollars and requiring staff to manage.<\/p>\n<p>Interested in reading more from Canada Post?\u00a0<a href=\"https:\/\/www.canadapost.ca\/web\/en\/blogs\/business\/list.page?cattype=business&cat=shipping&ecid=affiliate|pdn|lg|100\" target=\"_blank\" rel=\"noopener\" data-link=\"https:\/\/www.canadapost.ca\/web\/en\/blogs\/business\/list.page?cattype=business&cat=shipping&ecid=affiliate|pdn|lg|100\">Visit the Canada Post Shipping Solutions Blog<\/a>\u00a0for more articles to help you operate your e-commerce business more effectively.<\/p>\n<h4>How to choose the right e-commerce platform<\/h4>\n<p>Jewison suggests following these simple steps:<\/p>\n<ul>\n<li>Determine the goals of your online store \u2013 think sales volume, product range, etc.<\/li>\n<li>Consider how you can better connect the experience of your online store to that of your brick-and-mortar location. That could be through branding, colour scheme, messaging, or offering services such as buy online and pick up in-store.<\/li>\n<li>Decide what information needs to be shared between the two entities, such as inventory, and whether you\u2019d also like to feed your online store into other business tools, such as your accounting platform.<\/li>\n<\/ul>\n<p>\u201cWhen you figure out these elements, you\u2019ll be that much closer to determining what type of platform suits you best,\u201d Jewison says.<\/p>\n<h4>Joining the movement<\/h4>\n<p>With Canadian online sales projected to reach nearly $55.78 billion by 2020 according to\u00a0<a href=\"https:\/\/retail.emarketer.com\/article\/ecommerce-canada-its-time-has-come\/58acceae9c13e50c186f6f31\" target=\"_blank\" rel=\"noopener\">eMarketer<\/a>, the push to set up an online store is more intense than ever.<\/p>\n<p>But don\u2019t rush the process. Jewison believes the best thing a retailer can do is \u201ctake everything one step at a time. Consider your needs and those of your customers first, and remember that communication between your existing store and your new online store is key.\u201d<\/p>\n<p><a href=\"https:\/\/www.canadapost.ca\/cpo\/mc\/app\/personal\/miniforms\/demacReport.jsf?LOCALE=en\"><img decoding=\"async\" src=\"https:\/\/www.canadapost.ca\/assets\/img\/blogs\/business\/shipping\/2017\/MC-4418\/MC-3901_Footer_EN.jpg\" alt=\"\" \/><\/a><\/p>\n<p>Like what you\u2019ve read? <a href=\"https:\/\/www.canadapost.ca\/web\/en\/blogs\/business\/details.page?article=2017\/08\/10\/from_brick_and_morta&cattype=business&cat=shipping&ecid=affiliate|pdn|lg|157\">Click here<\/a> to check out the original post and other related articles.<\/p>\n<p><strong>READ MORE:\u00a0<a href=\"https:\/\/www.canadapost.ca\/web\/en\/blogs\/business\/details.page?article=2016\/12\/07\/how_small_businesses&cattype=business&cat=shipping\">Technology solutions help small businesses stand out among e-commerce giants<\/a><\/strong><\/p>\n<p>Like what you read? Feel free to share.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>But while it may seem like an overwhelming task to establish your online presence, in reality, the hard work is manageable when you approach the decision with eyes wide open. Ask yourself some key questions How much will this cost? What technology is available and which is right for you? And how do you juggle [&hellip;]<\/p>\n","protected":false},"author":1654,"featured_media":8057,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-8056","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.1 (Yoast SEO v27.1.1) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Making the move from storefront to eStore - Digital Main Street<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/digitalmainstreet.ca\/fr\/making-move-storefront-estore\/\" \/>\n<meta property=\"og:locale\" content=\"fr_CA\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Making the move from storefront to eStore\" \/>\n<meta property=\"og:description\" content=\"But while it may seem like an overwhelming task to establish your online presence, in reality, the hard work is manageable when you approach the decision with eyes wide open. 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