{"id":8662,"date":"2017-12-05T09:40:48","date_gmt":"2017-12-05T14:40:48","guid":{"rendered":"https:\/\/digitalmainstreet.ca\/?p=8662"},"modified":"2017-12-08T14:59:45","modified_gmt":"2017-12-08T19:59:45","slug":"worth-customer-wants-know","status":"publish","type":"post","link":"https:\/\/digitalmainstreet.ca\/fr\/worth-customer-wants-know\/","title":{"rendered":"Are you worth it? Your customer wants to know"},"content":{"rendered":"
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If I were to tell you that internal search data shows growth in consumers searching for products \u201cto avoid\u201d and \u201cworst,\u201d it might make you a little uncomfortable. As a marketer, that reaction is only natural. But in your day-to-day life as a consumer, you know it makes sense. What you also need to know is that this provides an opportunity for your brand to influence the outcome.<\/p>\n

Think about it. When we\u2019re shopping, we often turn to friends or acquaintances we trust for a gut-check. We want to affirm our decisions. We want to steer clear of making the wrong choice. And more and more of us are using search to fill that need.<\/p>\n

By now, it\u2019s become clear that mobile is creating numerous shifts in people\u2019s search behavior. Our most recent micro-moments research has highlighted a number of these changes<\/a>. Today's super-empowered consumers have become more impatient<\/a>, more demanding<\/a>, and more curious<\/a>\u2014and these shoppers are all hungry for advice.<\/p>\n

A big part of that desired advice? What not to buy.<\/p>\n

At Google, we\u2019ve seen 1.5X more mobile searches ending with \u201cto avoid\u201d in the past two years.1<\/sup> For example, consumers are looking for \u201ccooking oil brands to avoid\u201d or \u201crefrigerators to avoid.\u201d And just as there has been growth in mobile searches for \u201cbest,\u201d<\/a> we\u2019ve also seen growth in mobile searches for \u201cworst.\u201d<\/p>\n<\/div>\n<\/div>\n

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