{"id":9067,"date":"2018-01-04T15:00:43","date_gmt":"2018-01-04T20:00:43","guid":{"rendered":"https:\/\/digitalmainstreet.ca\/?p=9067"},"modified":"2018-01-02T16:13:14","modified_gmt":"2018-01-02T21:13:14","slug":"grow-cross-border-e-commerce-sales","status":"publish","type":"post","link":"https:\/\/digitalmainstreet.ca\/fr\/grow-cross-border-e-commerce-sales\/","title":{"rendered":"These international shipping must-knows make it easier to grow your cross-border e-commerce sales"},"content":{"rendered":"

Educate yourself before you expand<\/h2>\n

Before attempting to target customers in a foreign country, it's essential to consider any important differences that could impact your plans.<\/p>\n

Read also:<\/strong>\u00a0Want to grow your online business? Consider these international markets<\/a>.<\/p>\n

Know local rules and regulations<\/h4>\n

First, make sure it's permitted to export your products to the target market. For instance, horror comic books are banned in the United Kingdom, while Saudi Arabia prohibits stuffed animals and Pokemon toys.<\/p>\n

Do your homework! Start by consulting the customs website of each potential target country.<\/p>\n

Want more help? Check out Canada Post's\u00a0Dangerous Goods<\/a>\u00a0et\u00a0International Destination Listing<\/a>pages or complete the form at the end of this post to contact our team for more information.<\/p>\n

Understand payment preferences<\/h4>\n

\"international<\/p>\n

Second, it's helpful to have some familiarity with your target country's payment preferences. In North America and many European nations, people are used to paying with credit cards. In China, however, more than half\u00b9 of online purchases are completed on payment platforms such as AliPay or UnionPay. Understanding the preferred payment methods of customers in your target markets will help structure your payment options and avoid shopper disappointment.<\/p>\n

Communicate clearly<\/h4>\n

Communication shouldn't be a challenge for foreign customers looking to buy from your business. Manage expectations and mitigate confusion by following these four guidelines, and give your customers all the information they need up front on your website.<\/p>\n

\"international<\/p>\n

If you're expanding to the United States, this helpful\u00a0vid\u00e9o<\/a>\u00a0will make sure you excel at communicating with cross-border shoppers.<\/p>\n

 <\/p>\n

Interested in reading more from Canada Post?\u00a0Visit the Canada Post Shipping Solutions Blog<\/a>\u00a0for more articles to help you operate your e-commerce business more effectively.<\/strong><\/p>\n

The Customs Process<\/h2>\n

Getting a purchased item into the hands of an international customer means ensuring your outbound package clears customs in its destination country.<\/p>\n

Every shipment that crosses an international border is subjected to a regulatory customs process before reaching its destination. Packages routinely go through at least one inspection – the decision to send an item for secondary inspection is made at the discretion of customs inspectors.<\/p>\n

Expedite the customs process for your packages by being ready to present the following:<\/p>\n

Documentation<\/h4>\n

Several different customs documents must accompany your international shipment. The required documents vary based on the destination country, the contents (and value) of your shipment, and the type of shipping service delivering the package.<\/p>\n

Duties and taxes<\/h4>\n

Depending on its value, your shipment may be subject to duties, taxes assessed by the destination country, and other additional fees.<\/p>\n

Every country has an exemption limit, allowing products below a certain value to enter duty and tax free. In 2017, Canada's exemption value limit is CAN $20. In the United States it's a much more generous US $800. Find up-to-date information at your destination country's postal or customs agency website.<\/p>\n

The cross-border final mile matters<\/h2>\n

\"international<\/p>\n

The e-commerce experience doesn't end until your product is delivered to the customer. And a positive receiving experience is a crucial driver of repeat purchases. Your chosen international delivery partner should be able to keep costs low while still meeting customer expectations. Look for the following when making your choice.<\/p>\n

Ease of integration<\/h4>\n

Does your partner offer multiple ways to integrate with your order platform or other suppliers? Do they offer support? Are customs documents included in the label generation process? The ideal partner does all of the above \u2013 avoiding delivery headaches for you and, most importantly, your customers.<\/p>\n

Visibility<\/h4>\n

Your carrier should allow customers to track shipments and provide other pertinent information, particularly when packages are delayed.<\/p>\n

Premium shipping options<\/h4>\n

Ensure your delivery partner offers a variety of options, including express delivery, signature requirement choices, and coverage against loss should you or the buyer choose it. Make sure to clearly communicate the availability of these premium options.<\/p>\n

\"international<\/p>\n

A vast and reliable network<\/h4>\n

Global shoppers want the same convenience as domestic shoppers. Three quarters of global shoppers prefer home delivery, while the remainder choose alternate methods, such as post office collection or pick up at a local retail outlet. Make sure your delivery partner has the experience and ability to fulfill the demands of customers in your target country.<\/p>\n

Whether you're selling at home or abroad, providing a positive experience to customers is the key to success. Create a convenient, seamless shopping experience for international clients by ensuring you understand their market, providing all necessary documentation for customs clearance, and choosing a delivery partner who connects with customers via a reliable final mile experience.<\/p>\n

\u00b9 Source: Acapture — Ecommerce infographic 2015, 2016.<\/p>\n

 <\/p>\n

Want to know more about selling beyond Canada? Canada Post has the insights and solutions to help your online store reach the world.<\/strong><\/p>\n

Contact an expert.<\/strong><\/a><\/p>\n

\n Like what you\u2019ve read?\u00a0Click sur ce site\u00a0<\/a>to check out the original post and other related articles.<\/p>","protected":false},"excerpt":{"rendered":"

Educate yourself before you expand Before attempting to target customers in a foreign country, it’s essential to consider any important differences that could impact your plans. Read also:\u00a0Want to grow your online business? Consider these international markets. Know local rules and regulations First, make sure it’s permitted to export your products to the target market. 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