{"id":93351,"date":"2020-10-19T15:03:26","date_gmt":"2020-10-19T19:03:26","guid":{"rendered":"https:\/\/digitalmainstreet.ca\/?p=93351"},"modified":"2020-10-19T15:05:49","modified_gmt":"2020-10-19T19:05:49","slug":"were-helping-local-businesses-forge-a-way-forward-together","status":"publish","type":"post","link":"https:\/\/digitalmainstreet.ca\/fr\/were-helping-local-businesses-forge-a-way-forward-together\/","title":{"rendered":"We\u2019re helping local businesses forge a way forward together"},"content":{"rendered":"

Originally posted on the Think With Google blog. Please subscribe\u00a0sur ce site<\/a>\u00a0for more great content!<\/p>\n

Over the past six months, retailers and entrepreneurs have had to\u00a0quickly pivot their business models<\/a>\u00a0or transform their operations to continue serving their communities and reach customers. As of mid-September,\u00a0an estimated 30%<\/a>\u00a0of all Canadian small businesses remained closed, and with the current pace of recovery, it could take almost a year and a half for most small businesses to return to normal sales.<\/p>\n

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The Business Development Bank of Canada (BDC) has led the celebration of\u00a0Small Business Week<\/a>\u00a0for 40 years, in support of Canadian entrepreneurs and their contribution to Canada's culture and economy. To help kick off this year\u2019s event, we\u2019re sharing how Canadian small businesses have used Google tools to get started online and grow their presence, for free.\u00a0<\/div>\n

Step 1: Get started online for free\u00a0<\/h3>\n
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Teatro Verde<\/a>\u00a0is a florist in Toronto\u2019s Yorkville neighbourhood. Over the past 24 years, they\u2019ve established a loyal customer base but the pandemic had an immediate impact on the company\u2019s staff and supply chain, and they needed new ways to serve customers fast. Through the\u00a0ShopHERE powered by Google<\/a>\u00a0program, owners Shawn Gibson and Michael Pellegrino were able to quickly set up an online store for free and promote new services for shopping in-person or online via delivery and curbside pickup.\u00a0<\/div>\n
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\u201cWe are a very high-touch business and have a distinct in-store environment, and we wanted to bring that online. The images on our website have really helped people visualize our products,\u201d Gibson said. \u201cShopHERE is an amazing way to help develop your business for free especially if you don\u2019t have a lot of time.\u201d\u00a0<\/div>\n
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For small businesses looking to get set up online, apply\u00a0sur ce site<\/a>.\u00a0<\/div>\n

Step 2: Build your customer base\u00a0<\/h3>\n
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While the pandemic has brought many challenges, it has also opened up opportunities for businesses to find new audiences online. To make local businesses more discoverable, we have launched the\u00a0Local Opportunity Finder<\/a>\u00a0tool. Enter the name of your business and we will provide customized suggestions on how to improve your presence on Google Search and Maps in under five minutes.\u00a0<\/div>\n
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New\u00a0Google Mon entreprise<\/a>\u00a0features are also helping businesses organize appointments and keep track of customer flow.\u00a0Saint Lou\u2019s Barbershop<\/a>\u00a0has fostered casual, community connections in Halifax, N.S. for years. But when the pandemic hit, they quickly needed to shift their walk-in-only business model to a more organized, appointment-based system for physical distancing and customer safety. Owner Rob Oxner quickly implemented the \u201cbook online\u201d feature on Saint Lou\u2019s\u00a0Google Mon entreprise<\/a>\u00a0profile, and says most customers now book appointments online.\u00a0<\/div>\n
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We\u2019ve also made it\u00a0free to list your products<\/a>\u00a0on the\u00a0Google Shopping tab<\/a>, so businesses can connect with millions of online shoppers actively searching for their products. Carmen and Jordan West from Abbotsford, B.C., are the duo behind family and baby clothing line\u00a0Little & Lively<\/a>. This year, they\u2019ve seen sales increase as more people shop online and turn to \u201cretail therapy.\u201d The couple call\u00a0Google Shopping<\/a>\u00a0their \u201cmagic bullet\u201d for eCommerce, allowing them to reach people actively searching for their products.\u00a0<\/div>\n

Step 3: Stay connected and organized\u00a0<\/h3>\n
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With the rise of remote working in March, many companies turned to digital tools and cloud technology to stay organized and connected or to meet new demands. Burnaby, B.C., business\u00a0One Arrow Meats<\/a>\u00a0is one of those companies. Cree-M\u00e9tis chef and entrepreneur Heat Laliberte\u2019s hand-cured artisan bacon is a staple at Vancouver-area restaurants, farmers markets and grocery stores. Orders have quadrupled during the pandemic and Laliberte quickly needed to find ways to delegate some of his day-to-day responsibilities across the team. They turned to\u00a0Google Workspace (formerly G-Suite)<\/a>, with collaborative tools like\u00a0Google Calendar,<\/a>\u00a0Drive<\/a>\u00a0et\u00a0Meet<\/a>\u00a0to help team members stay connected.\u00a0<\/div>\n
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Say it with a review: A simple way to support Canadian businesses\u00a0<\/h3>\n
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Reviews on Google provide valuable information about your business to customers, and can help your business stand out on Google. This year, we\u2019re challenging all Canadians to help small businesses near them by rating their favourite businesses and writing a\u00a0Google review<\/a>. These reviews help people research and understand businesses around them, and learn from other people\u2019s customer experiences. This is especially important during the pandemic, as consumers consolidate shopping trips and seek more information around safety protocols. Research has found that positive reviews make\u00a091%<\/a>\u00a0of consumers more likely to choose a business.\u00a0<\/div>\n
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Learn more about how you can give help this Small Business Week\u00a0sur ce site<\/a>.\u00a0<\/div>\n
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Originally posted on the Think With Google blog. Please subscribe\u00a0sur ce site<\/a>\u00a0for more great content<\/span>!
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Posted by Karen Godwin, Director of Customer Solutions, Google Canada<\/span><\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"

Originally posted on the Think With Google blog. Please subscribe\u00a0here\u00a0for more great content! Over the past six months, retailers and entrepreneurs have had to\u00a0quickly pivot their business models\u00a0or transform their operations to continue serving their communities and reach customers. As of mid-September,\u00a0an estimated 30%\u00a0of all Canadian small businesses remained closed, and with the current pace […]<\/p>\n","protected":false},"author":1655,"featured_media":93360,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-93351","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized"],"acf":[],"yoast_head":"\nWe\u2019re helping local businesses forge a way forward together - Digital Main Street<\/title>\n<meta name=\"description\" content=\"Through the\u00a0ShopHERE powered by Google\u00a0program, owners Shawn Gibson and Michael Pellegrino were able to quickly set up an online store for free and promote new services for shopping in-person or online via delivery and curbside pickup.\u00a0\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/digitalmainstreet.ca\/fr\/were-helping-local-businesses-forge-a-way-forward-together\/\" \/>\n<meta property=\"og:locale\" content=\"fr_CA\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"We\u2019re helping local businesses forge a way forward together\" \/>\n<meta property=\"og:description\" content=\"Through the\u00a0ShopHERE powered by Google\u00a0program, owners Shawn Gibson and Michael Pellegrino were able to quickly set up an online store for free and promote new services for shopping in-person or online via delivery and curbside pickup.\u00a0\" \/>\n<meta property=\"og:url\" content=\"https:\/\/digitalmainstreet.ca\/fr\/were-helping-local-businesses-forge-a-way-forward-together\/\" \/>\n<meta property=\"og:site_name\" content=\"Digital Main Street\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/DigitalMainStreet\/\" \/>\n<meta property=\"article:published_time\" content=\"2020-10-19T19:03:26+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2020-10-19T19:05:49+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/digitalmainstreet.ca\/wp-content\/uploads\/2020\/10\/Screen-Shot-2020-10-19-at-3.02.15-PM.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1326\" \/>\n\t<meta property=\"og:image:height\" content=\"674\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Google\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@digital_mainst\" \/>\n<meta name=\"twitter:site\" content=\"@digital_mainst\" \/>\n<meta name=\"twitter:label1\" content=\"\u00c9crit par\" \/>\n\t<meta name=\"twitter:data1\" content=\"Google\" \/>\n\t<meta name=\"twitter:label2\" content=\"Estimation du temps de lecture\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/digitalmainstreet.ca\\\/fr\\\/were-helping-local-businesses-forge-a-way-forward-together\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/digitalmainstreet.ca\\\/fr\\\/were-helping-local-businesses-forge-a-way-forward-together\\\/\"},\"author\":{\"name\":\"Google\",\"@id\":\"https:\\\/\\\/digitalmainstreet.ca\\\/#\\\/schema\\\/person\\\/ce151b6e5a2d1378a01b3d67ba2b60f0\"},\"headline\":\"We\u2019re helping local businesses forge a way forward together\",\"datePublished\":\"2020-10-19T19:03:26+00:00\",\"dateModified\":\"2020-10-19T19:05:49+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/digitalmainstreet.ca\\\/fr\\\/were-helping-local-businesses-forge-a-way-forward-together\\\/\"},\"wordCount\":796,\"publisher\":{\"@id\":\"https:\\\/\\\/digitalmainstreet.ca\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/digitalmainstreet.ca\\\/fr\\\/were-helping-local-businesses-forge-a-way-forward-together\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/digitalmainstreet.ca\\\/wp-content\\\/uploads\\\/2020\\\/10\\\/Screen-Shot-2020-10-19-at-3.02.15-PM.png\",\"articleSection\":[\"Uncategorized\"],\"inLanguage\":\"fr-CA\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/digitalmainstreet.ca\\\/fr\\\/were-helping-local-businesses-forge-a-way-forward-together\\\/\",\"url\":\"https:\\\/\\\/digitalmainstreet.ca\\\/fr\\\/were-helping-local-businesses-forge-a-way-forward-together\\\/\",\"name\":\"We\u2019re helping local businesses forge a way forward together - 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