{"id":132371,"date":"2021-07-15T15:03:08","date_gmt":"2021-07-15T19:03:08","guid":{"rendered":"https:\/\/digitalmainstreet.ca\/?post_type=shophere-post&p=132371"},"modified":"2022-10-17T16:24:00","modified_gmt":"2022-10-17T20:24:00","slug":"a-smith-events","status":"publish","type":"shophere-post","link":"https:\/\/digitalmainstreet.ca\/fr\/shophere-post\/a-smith-events\/","title":{"rendered":"Ontario Flowers Bloom Into Cyberspace"},"content":{"rendered":"

The melodious lyrics of Changes by David Bowie come to mind when thinking of the numerous \u201cch-ch-ch-ch-changes\u201d a business owner has to consider when streamlining their eCommerce business, not to mention the logistics associated with that development. In Ashlee Smith\u2019s case, it was her event planning and floral boutique business A. Smith Events, which had been active on Instagram and Facebook but was becoming too convoluted to manage without an online store.<\/p>\n

Enter the ShopHERE Powered By Google Program. Ashlee met with an eCommerce Coordinator to discuss her business goals and by the end of her participation, she was able to digitize the A. Smith Events inventory. Instead of having to constantly manage multiple platforms, her brand-new online store consolidates eCommerce tools that integrate consultation scheduling apps, handle floral delivery bookings, direct customer inquiries straight to her phone, and accept payments online.\u00a0<\/p>\n

\n

\u201cThis really helped me learn how to deal with my online store and showed me how to add items, prices, variations, and I was helped with shipping information and delivery. I don\u2019t think I could have done as good a job alone.”<\/p>\n<\/blockquote>\n

Ever since her 20th birthday, Ashlee knew she wanted to become an event planner. Her unique approach to design, curation of different colour schemes, and her ability to understand her client\u2019s expectations made it clear that she would be an essential contributor to the industry. Her love for aesthetic presentation and flower patterns supplemented her aspirations and now, she can provide her products and services through her Square online store. \u201cI made a few sales already but I know more will come from this for sure. It\u2019s so much easier to have the online store!\u201d<\/p>\n

\"Digital<\/p>\n

While the pandemic\u2019s restrictions were negatively affecting the revenue of numerous small businesses, A. Smith Events included, Ashlee decided to take advantage of the unknown and redirected her efforts. Instead of worrying about how she would not be able to take in-person consultations and the limitations the lockdown placed on in-store browsing at her Brampton location, she focused on pivoting her business model to ensure that customers could get what they need with the click of a button.<\/p>\n

\n

\u201c\u2026right now is a great time to start a business or revamp an old business. It\u2019s a good time to change how things are done and focus on the online aspects of sales and services. A lot of people are struggling, myself included, but I\u2019m just not going to give up.\u201d<\/p>\n<\/blockquote>\n

With a little bit of marketing and content optimization, Ashlee can reach new demographics by taking remote consultation meetings and making contactless floral deliveries that consider the safety of her clients.\u00a0\u00a0<\/p>\n

\"Digital<\/p>\n

David Bowie\u2019s words ring true. You do have to \u201cturn and face the strange\u201d and Ashlee\u2019s business serves as a shining example of the process. If you\u2019d like to check out Ashlee\u2019s floral boutique, head over to asmithevents.ca<\/a> and prepare your credit cards. You can also follow A. Smith Events on Instagram<\/a> et Facebook<\/a> to keep up-to-date with any new developments and seasonal sales. Have a great business idea? Sign up with the ShopHERE Program sur ce site<\/a> and you can get an online store suited to all your needs.<\/p>","protected":false},"author":73859,"template":"","shophere-industry":[21979,19919,21894,19622],"class_list":["post-132371","shophere-post","type-shophere-post","status-publish","hentry","shophere-industry-events","shophere-industry-florist","shophere-industry-other","shophere-industry-service"],"acf":[],"yoast_head":"\nOntario Flowers Bloom Into Cyberspace - Digital Main Street<\/title>\n<meta name=\"description\" content=\"A. 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