![\"Digital](\"https:\/\/digitalmainstreet.ca\/wp-content\/uploads\/2020\/07\/Rose-Headshot-1.png\")
<\/p>\nIn the past five years, Rose Ficco has been reinventing herself after a job loss that took place the day after her 50th birthday. She spent over 25 years working for various not-for-profit organizations, and was able to find the push to do what she always wanted to do – start her own business. She told her husband that she never wanted to be let go again, and wanted to take a year to get started on a new passion.\u00a0<\/p>\n
In 2014, she started Rose to the Rescue, where she provides virtual administrative support to small businesses. Within a year, she built a clientele, but not enough to fill in a good day's work. Not being one who can sit still, Rose created another business, Rose's Fiscotti. Making biscotti (or Fiscotti) was only meant to be a hobby, but word spread and she was creating gift packages for a variety of occasions: weddings, holidays, birthdays, Valentine's Day, and gifts for her Rose to the Rescue clients.\u00a0<\/p>\n
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The popularity of her business and cookies led to Rose joining the ShopHERE Powered By Google Program, so she could distribute and sell the cookies online, and reach a wider audience. Building an online shop, she says, was a risk. She had fears about an overwhelming demand for her cookies outweighing the supply. On the other hand, she was still interested in accumulating more customers.\u00a0<\/p>\n
With the help of the ShopHERE program and her eCommerce Coordinator Priya, they were able to build a brand new Shopify site to help keep her orders and customers organized. \u201cPriya guided me through the process with ease because of her wealth of information.”\u00a0<\/p>\n
![\"Digital](\"https:\/\/digitalmainstreet.ca\/wp-content\/uploads\/2020\/07\/fiscotti-congrats-300x300.jpg\")
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You can also find the Fiscotti Monthly Club, for those who want to treat themselves (or someone they love) to a monthly cookie care package. Each month, you can let Rose know which Fiscotti cookies you would like, or you can simply leave it to her to create a box. They always include the newest flavor in addition to the signature favorites. Who wouldn\u2019t want a batch of Fiscotti to look forward to every month?\u00a0<\/p>\n
![\"Digital](\"https:\/\/digitalmainstreet.ca\/wp-content\/uploads\/2020\/07\/fiscotti-bites-3-225x300.jpg\")
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