{"id":84140,"date":"2020-08-24T13:08:57","date_gmt":"2020-08-24T17:08:57","guid":{"rendered":"https:\/\/digitalmainstreet.ca\/?post_type=shophere-post&p=84140"},"modified":"2021-06-07T10:07:41","modified_gmt":"2021-06-07T14:07:41","slug":"safedesign-apparel","status":"publish","type":"shophere-post","link":"https:\/\/digitalmainstreet.ca\/fr\/shophere-post\/safedesign-apparel\/","title":{"rendered":"Keeping First Responders Safe Across Canada And The World"},"content":{"rendered":"

For many businesses looking to create a website and begin an online presence, the process can seem expensive and time-consuming. Web designers or agencies need to be contacted, quotes need to be vetted, and many other steps need to be followed before a finished website is up and running.\u00a0<\/p>\n

Before applying to the ShopHERE Powered By Google Program, the process of launching an e-commerce website seemed daunting to Safedesign Apparel Ltd., a Toronto-based Fire Service supplier. But Mark Christie, Safedesign\u2019s Sales and Marketing Manager, says the ShopHERE Program streamlined the process significantly. \u201cI just needed that push to get it going,\u201d he says. From there, everything fell into place quickly.\u00a0\u00a0<\/p>\n

\n

\u201cI think the program is great! It was an easy way to get started.\u201d<\/p>\n<\/blockquote>\n

With the help of Ashley, a ShopHERE eCommerce Coordinator, Mark says the process of building and launching a website was quick and easy. \u201cWe didn't need to vet an agency and assess their quote to get us up and running,\u201d he says. \u201cIt all just happened.\u201d Ashley went above and beyond by copying over information from Safedesign\u2019s previous website and transferring it into Shopify, an all-in-one eCommerce platform known for being user-friendly to both merchants and customers. \u201cWith this,\u201d Mark says, \u201cwe had proof of concept to gain buy-in throughout our organization.\u201d This gave Mark and his team the momentum they needed to finish building the website and launching it in under a month.\u00a0<\/p>\n

\"Digital<\/p>\n

\n

\u00a0\u201cAshley was super helpful, cheery and great to work with. I really appreciated her commitment to help.\u201d<\/p>\n<\/blockquote>\n

Safedesign Apparel Ltd. has been the recognized supplier of Personal Protective Equipment (PPE) and stationwear for firefighters across Ontario since 1989. But before the business\u2019 website launched, Safedesign were struggling to reach a market they knew existed. \u201cTypically we deal directly with fire departments and municipal agencies,\u201d Mark says, \u201cbut we didn't have a way to reach individuals and northern communities who would be interested in our products.\u201d\u00a0\u00a0<\/p>\n

\"Digital<\/p>\n

Now that Safedesign\u2019s eCommerce website is live, the business has already seen an increase in communication across these previously unreachable audiences. \u201cOur engagement with potential customers has increased dramatically,\u201d Mark says, which has led to overall growth for the company which would have previously been too expensive.\u00a0<\/p>\n

\n

\u201cThe option to sell our products [online] justifies the cost to advertise online so now we can reach the people we need to reach without blowing our budget.\u201d\u00a0<\/p>\n<\/blockquote>\n

The COVID-19 pandemic has been challenging for the Safedesign team. Mark explains that \u201cas a supplier to first responders we've been considered ‘essential' through the lockdown. [But] even though our doors remained open, we had our challenges.\u201d Projects and opportunities needed to be tabled, and sudden changes to the USD\/CAD exchange rate led to lower than expected margins. Delays in production have also hampered them.<\/span> Despite this, there have been upsides for Safedesign\u2019s business. \u201cWe hope to access a region that was difficult to access prior to selling online,\u201d Mark says. <\/span>\u201cThanks to the ShopHERE Program we have a great platform to market our products to our international customers as well as local firefighters.\u201d<\/span><\/p>\n

\"Digital<\/p>\n

Why should other businesses consider joining ShopHERE? \u201cThey get you started,\u201d Mark says. \u201cThis program offered us the push we needed to get our website up and running.\u201d And when it comes to giving other businesses advice on how to navigate the ongoing challenges of COVID-19, Mark keeps it short and simple:\u00a0<\/p>\n

\n

\u201cJust. Keep. Going!\u201d<\/p>\n<\/blockquote>\n

It\u2019s so important for businesses and artists of all kinds to expand the ways in which they reach their customers. To learn more about ShopHERE and apply to the program, click here<\/a>. To learn more about Safedesign, visit their website<\/a> and follow them on Facebook<\/a> and Instagram<\/a>!\u00a0<\/p>\n","protected":false},"author":18516,"template":"","shophere-industry":[19209],"class_list":["post-84140","shophere-post","type-shophere-post","status-publish","hentry","shophere-industry-ppe"],"acf":[],"yoast_head":"\nKeeping First Responders Safe Across Canada And The World - Digital Main Street<\/title>\n<meta name=\"description\" content=\"Safedesign Apparel is a Digital Main Street ShopHERE Program powered by Google Graduate and is now able to distrubute their PPE globally.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/digitalmainstreet.ca\/fr\/shophere-post\/safedesign-apparel\/\" \/>\n<meta property=\"og:locale\" content=\"fr_CA\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Keeping First Responders Safe Across Canada And The World\" \/>\n<meta property=\"og:description\" content=\"Safedesign Apparel is a Digital Main Street ShopHERE Program powered by Google Graduate and is now able to distrubute their PPE globally.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/digitalmainstreet.ca\/fr\/shophere-post\/safedesign-apparel\/\" \/>\n<meta property=\"og:site_name\" content=\"Digital Main Street\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/DigitalMainStreet\/\" \/>\n<meta property=\"article:modified_time\" content=\"2021-06-07T14:07:41+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/digitalmainstreet.ca\/wp-content\/uploads\/2020\/08\/With-masks-helmets-gloves-boots-and-more-Safedesign-gives-firefighters-all-the-gear-they-need-to-stay-safe-1022x1024.png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:site\" content=\"@digital_mainst\" \/>\n<meta name=\"twitter:label1\" content=\"Estimation du temps de lecture\" \/>\n\t<meta name=\"twitter:data1\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/digitalmainstreet.ca\\\/shophere-post\\\/safedesign-apparel\\\/\",\"url\":\"https:\\\/\\\/digitalmainstreet.ca\\\/shophere-post\\\/safedesign-apparel\\\/\",\"name\":\"Keeping First Responders Safe Across Canada And The World - 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