Here’s What’s Changing Shopping In 2019
While the internet has done a great job of democratizing the buying process in the last few years — allowing anyone to buy anything from anywhere in the world — the convenience it affords can come at the expense of, well, fun. As anyone who’s spent hours sorting through Amazon reviews knows, shopping can be a real chore.
Once upon a time, however, shopping was an event — a treasure hunt, a physical exploration of the unique and unexpected, and an experience unto itself. The good news is, we’re seeing a return to those retail roots in 2019, powered in large part by the ascendance of the direct-to-consumer revolution. Retailers are increasingly bypassing the middleman, going straight to shoppers with products and experiences that are bolder than any big box store could muster.