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Mastercard

Years in business: More than 30
Head office located: Purchase, New York, United States of America
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http://www.mastercard.ca

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Local Market Intelligence Tool

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At Mastercard we’re more than a Global Payments company, we’re a technology company that takes on an innovative, value-driven approach to the solutions we create and the services we offer. Innovation is at the heart of Mastercard’s 50 year history. We believe that innovation starts from within, with a culture of creativity and people of varied talents who apply data, insights, and expertise to deliver ground breaking products and solutions.
Provides insights that will drive some of the most important decisions a small-sized business can make about marketing and operations.

Local Market Intelligence provides insights that will drive some of the most important decisions a small-sized business can make about marketing and operations

  • Understand how your local market is performing, today and over time, and how you stack up.
  • Make informed decisions and measure results of key actions on location performance.
  • Measure impact of marketing changes or business improvements (i.e. renovations) on share of the market, purchase frequency and other metrics

 

By having a central dashboard view of store level performance compared to a competitive set of similar businesses, you will be able to define overall revenue, market share, and customer spend at competitive locations. 

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