Eeve’s Gaming Fun: Leaving A Legacy Behind
Brenda Chalifoux, based out of Edmonton, Alberta is an indigenous business owner and the livestreamer behind Eeve’s Gaming. She has been in the business of building relationships with her viewers, and being engaging while streaming her gameplay for their viewing pleasure for the past three years.
Brenda started going live a few years ago to leave a legacy behind on her personal Facebook. She wanted her family and friends to remember what she sounded like, her smile, and how funny she could be.
“I can’t think of a better way to leave a piece of me behind than live video.”
Then, in 2018, Brenda’s daughter was watching a long video of someone stretching out play-dough, with over 150,000 views. She thought, “Whaaaat!?” After seeing other streamers making money doing what they enjoy, Brenda thought she would try it herself.
She started a Facebook page for her streams in 2019 with no clue what she was doing. With the help of some techie friends, she slowly improved her setup. As soon as she started earning stars on her livestream, she immediately registered as a business. Stars are a feature on Facebook that allow creators to monetize their livestreams. Every star is equal to $0.01USD.
Now, Brenda streams World of Warcraft multiple times a week. To those who know the video game, Brenda’s main character is an undead holy priest – for the Horde! But don’t worry, Brenda will still talk to you if you’re part of the opposing faction.
“More and more people are streaming and don’t realize the potential in building that up as a professional business.”
Brenda’s merchandise and tip revenue from livestreaming helped her build an even better setup, improving her streams and relationship with viewers. And in 2021, Brenda felt the ShopHERE powered by Google program arrived at the perfect time for her.
Brenda was able to launch her own official website for her livestream with the help of the ShopHERE program. The website gives Brenda somewhere official to refer her viewers and supporters aside from her livestream.
Her eCommerce Coordinator, Daniel, was patient in helping Brenda get set up and ensured her website portrayed every aspect of her business. Brenda’s passion was embraced with open arms.
“He sat there with a smile while I rambled off all of my crazy ideas that I came up with when I woke up at 3am the night before.”
While she already had a merchandise provider, Brenda is finding her new website is already providing additional income for her business. In addition, Brenda took advantage of the ShopHERE program benefit of a free .ca domain for a year.
“Representing my business as an Indigenous Canadian business and by having the .ca website holds so much significance to me, personally.”
With the help of ShopHERE, Brenda now feels more equipped to run her business, more professional, and is confident in managing her website moving forward after graduating from the program.
“The biggest opportunity from ShopHERE is the fact that I can grow my viewership and earning potential while doing what I enjoy.”
Brenda notes that with the right resources, anyone can take steps to be successful and she has spent the last couple of months putting passionate and positive work into improving her livestream business.
Her biggest challenge? Learning how to read and respond to viewer comments faster while maintaining her gameplay! Brenda is celebrating her third year streaming in May 2022 and looks forward to growing her views and relationships with her viewers.
“Just having the chance to promote your business in more than one way can be so beneficial to your business and your confidence in promoting your business.”
Brenda’s advice to other business owners is to just jump. You won’t grow and gain experience if you don’t try.
If you’re looking for your own website for your small business, you can sign up for the ShopHERE powered by Google program here.
Digital Main Street was created by the Toronto Association of Business Improvement Areas (TABIA) with direct support from the City of Toronto. DMS is also supported by a group of strategic business partners, including Google, Mastercard, Shopify, Microsoft, Facebook, Intuit QuickBooks, Square, Yellow Pages and Lightspeed.
Continued investment from the Province of Ontario, through the Ministry of Economic Development, Job Creation and Trade (MEDJCT) has allowed the ongoing expansion the Digital Main Street Platform in order to support more businesses going digital across Ontario.