Using An Ancient Art To Bring Joy To New Customers
From a very young age, Jamie Bennett had a passion for art. Through the support of the Digital Main Street’s (DMS) ShopeHERE Program Powered By Google, Bennett has turned that passion into a viable ecommerce business. The ShopHERE Program is an initiative with the end goal of getting small Canadian businesses online amid the COVID–19 pandemic, and beyond. The program is conducted in partnership with Google, Shopify, Microsoft, and Mastercard, and will effectively support the digital transformation of 50,000 small, independent businesses across the country. Bennett’s store is among them.
Bennett grew up in Stoney Creek, Ontario. As a young woman, she moved to Toronto where her passion for art continued. Her Shopify-supported store showcases a variety of ceramic artwork. Scrolling through Bennett’s website, you get a feel for her naturalistic, surrealist work that harkens back to the era of Pablo Picasso.
Bennett has worked collectively with the ShopHERE Program Helpers to develop a unique, personalized and customizable website for her local art business. Like many business owners, the COVID-19 pandemic was difficult for Bennett.
“At the start of the pandemic, people were buying, but as time went on and people were worried about their financial security, there weren't as many sales” she said.
Bennett has always been a creative person who loves a challenge. She is open to discovering new things and has worked for many years as an illustrator in both the digital and analog spaces. Her artwork doesn’t end with ceramics. Bennett has designed functional products such as rugs, painted furniture, and punch-needle patterns.
Piqued by her passion for ceramics, Bennett is taking a course in the art of clay. Her unique craft enables her to maintain a wonky, aesthetic balance while aspiring to bring joy to others, which is a huge inspiration behind why Bennett creates her artwork. Her successful progression and completion of the ShopHERE Program has enabled Bennett to effectively utilize her creativity and skills to showcase her ceramic work online.
The art of ceramics goes back thousands of years, and it is seen in cultures across the world. The primary material used in the creation of ceramics is clay, however, different minerals in the clay, along with various firing conditions, produce a diverse set of ceramics. Earthenware, for example, is placed in a kiln – or oven – at a lower temperature than porcelain, which is heated in a kiln at temperatures between 1,200 and 1,400 C. This causes the minerals in the clay to take on that glossy look porcelainware is known for. Earthenware, meanwhile, is much more porous as it is not heated to a relatively high temperature.
Bennett uses white clay to produce her unique and hand-built ceramics. She then paints them and glazes them herself.With the pandemic still raging, it is imperative that we continue to support these small, local, independent businesses. If you or anyone you know would like to establish an online e-commerce platform, please visit ShopHERE. To understand whether your business needs an e-commerce platform, visit Digital Main Street. You can also check out Jamie Bennett’s artistic, hand-crafted products online at this link.