Everyday Treasures Handmade With Love In Toronto

by Michelle Foster   |   October 03, 2022   |   Share this:  

Rowena Dumada-ug is the passionate, creative mind and heart behind the unique designs of Kraftika Kreations, based in Toronto, Ontario. Rowena has a background in the fashion industry and a passion for high-end fashion.  Together she has applied these topics to establish her business. Kraftina Kreations was created to bring joy into people's lives through Rowena’s handiwork, and she is proud that each and every creation she sells was made with love and comes from the heart. 

Kraftina Kreations sells scrunchies, which for some is an everyday necessity. However, these are no ordinary everyday scrunchies but rather designs of the most vibrant colours and embrace good quality fabrics. These scrunchies are so incredibly cute and give a statement to your hair. Wear them every day, to work out, for self-care routines, and at home in bed. 

Rowena’s journey began when she became ill working in a toxic workplace. She was suffering from major depression and anxiety. Her doctor put her on medical leave which lasted several months. However, she is a survivor! She then drew upon her many talents from the bridal industry to develop creations that were different. Scrunchies! 

As part of her journey, Rowena joined the ShopHERE powered by Google program and was able to access free resources to assist with building an online store in order to share her products with all of Canada. 

As a part of the ShopHERE powered by Google program, Rowena was partnered with Chika, an eCommerce Coordinator to brainstorm ideas and receive accessible and timely assistance in building their new website. At the beginning of the process Rowena felt lost,  but, with each meeting she took notes and asked questions. Chika patiently explained the nuts and bolts of creating an online business – and everything fell into place.  

Rowena said working with Chika on her online project was amazing! 

“She was very personable. We work hand in hand to finished my store. I felt comfortable talking with. I always looked forward every Monday to chat with her. Very positive person. She presented the material in an easy way to understand. She was personable, which made learning easier. She taught me a great deal of information that was helpful.” 

In the end, she felt her website was presented as a “complete picture of her satisfaction.”  

“I am indebted to ShopHERE's help in getting me up and running. One of your very knowledgeable and personable eCommerce Coordinator's Chika, who guided me step by step through the process to a very successful outcome.” 

Now, having completed the ShopHERE powered by Google program, Rowena says “the future looks bright and we are truly excited by our potential! I feel very satisfied about getting my own online business.” 

To learn more about Kraftika Kreations, browse products and learn more about the brand, please visit here. If you enjoyed learning about Rowena’s experience with the program, and are interested in signing up you can do so by visiting the ShopHERE powered by Google program website by clicking here

About Digital Main Street

Digital Main Street was created by the Toronto Association of Business Improvement Areas (TABIA) with direct support from the City of Toronto. DMS is also supported by a group of strategic business partners, including Google, Mastercard, Shopify, Meta, Intuit QuickBooks, Square, Lightspeed, Ebay and Canada Post.

Continued investment from the Province of Ontario, through the Ministry of Economic Development, Job Creation and Trade (MEDJCT) has allowed the ongoing expansion the Digital Main Street Platform in order to support more businesses going digital across Ontario.

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